Client: Teen Safety-Vote No On Question 4

The NAM Case Studies PowerPoint is dedicated to past client program and the results the promotions generated.

Client: Teen Safety-Vote No On Question 4

The NAM Case Studies PowerPoint is dedicated to past client program and the results the promotions generated.

California has rejected parental notification laws twice already. Protect teen safety again in this year by voting No on Prop 4.

Client: Teen SafetyBusiness Objective: Vote no on question 4 on

will have important implications for women’s health and rights. Please consider Prop 4 high among them and reject it for a third, and hopefully final, time.

Strategy: Online

Target: Women Teens-California

TIMING: October-November- 08’Message: It simply doesn’t work to try mandating

family communication by law. Parental notification would put teens at risk by pushing some young women — those who don’t have safe and caring family situations — to make desperate and dangerous choices.

Program Elements:Online-Campaign For Teen Safety “Single

Women” Custom Content Channel

NAM has hand selected over 125 high quality niche content sites with the highest composition of single women, pulling sites from high indexing Burst channels such as:

Food & Drink, Recipes, Entertainment, Shopping, Hobbies & Interests, Fine Arts, News & Information, etc.

Campaign For Teen Safety Custom Channel (Sample of Sites):

Creative Specifications:STANDARD CREATIVE UNITSUnit Dimensions (Pixels) Gif SizeBanners 468 x 60 15kBox 300 x 250 30kLeader Board 728 x 90 30kSkyscrapers 120 x 600 30kWide Skyscrapers 160 x 600 30k

Teen Safety Wide Skyscraper 160x600

Teen Safety Leaderboard 728x90

Teen Safety Box 300x250

Site List From Campaign:Cooks.com (http://www.cooks.com) BOSSIP (http://www.bossip.com) General Hospital News & Gossip (http://soapzone.com/gh/Gossip.shtml) Women/Lifestyle/Fashion (http://in.rediff.com/getahead/living.htm) Reality TV World (http://www.realitytvworld.com) Celebrity Gossips and Photos (http://www.icelebz.com) DaysCafe (http://www.dayscafe.com) SideReel(http://www.sidereel.com) VegSource Interactive (http://vegsource.com) MollyGood(http://www.mollygood.com/) SoapZone.com Soap Opera Message Boards (http://soapzone.com/boards/menu.php) SoapZone.com(http://soapzone.com/) ContactMusic(http://www.contactmusic.com) idolforums.com -Neurox Media's American Idol / American Juniors / Canadian Idol Forums (http://idolforums.com/) MediaDomain.com Soap Opera Discussion Groups (http://MediaDomain.com) Marry Me (http://www.marrymemovie.com/main) Trend Hunter (http://trendhunter.com/) Bar None Drink Recipes (http://www.barnonedrinks.com/) Miss America (http://www.missamerica.org) Blastro(http://www.blastro.com) Friends EAT (http://FriendsEAT.com) ExpoSay(http://www.exposay.com) Musicbox

SoapOperaNetwork.com(http://www.soapoperanetwork.com) TV Series Finale (http://www.tvseriesfinale.com) http://Premiere.com(http://Premiere.com) Slant Magazine (http://www.slantmagazine.com) Paste Magazine (http://www.pastemagazine.com/) Reality TV World (http://www.realitytvworld.com) Culturekiosque.com(http://www.culturekiosque.com) Soap Opera Source (http://www.soapoperasource.com) IKEAFANS, Inc. (http://www.ikeafans.com) The Phoenix (http://www.thephoenix.com) PhoenixNetworks Family of Websites (http://www.fullmetal-alchemist.com) Reality Blurred (http://www.realityblurred.com/) Discovery FitTV(http://fittv.discovery.com) Soapdom.com(http://www.soapdom.com/)