Client: GM

Client: GM UThe NAM Case Studies PowerPoint is dedicated to past client program and the results the promotions generated.

152428 Total Tents - Units National14311 New England Added Value Tents - Units

3 Creative Units per Campaign – Each School Received 3 Creative Tent Versions.

152428 Total Tents - Units National14311 New England Added Value Tents - Units

3 Creative Units per Campaign – Each School Received 3 Creative Tent Versions.

CLIENT: GMBUSINESS OBJECTIVE: Promote GM U – Get Your

College Discount Price – On Client Selected College Campuses Nationally.

Placed A High Volume Of Advertising Materials (TableTents) Via Strategic-High Traffic Locations

Call To Action: GM College Discount Offer -Get your college discount price and register atwww.gmcollegediscount.com/tableoffer

STRATEGY:*Creative Print Copy Offering A Call To Action For College

Students and Recent Grads To Visit: www.gmcollegediscount.com/tableoffer

*Call To Action*Student Discount Offer

TARGET: College Students/Graduates

MARKET: National (USA)

TIMING: April 1, 2009 – April 30, 2009 – Brand Awareness/Call To Action Campaign

Message(s):

Message1- GM offers a discount to college students and recent grads? No Way. Way. You Can Save Hundreds, Even Thousands, With The GM College Discount.Message1- GM Only Makes Gas Guzzlers. Wrong. GM Offers 19 Models With An EPA Estimated 30 MPG Highway Or Better. More Than Toyota, More Than Honda.

Message 2- GM offers a discount to college students and recent grads? No Way. Way. You Can Save Hundreds, Even Thousands, With The GM College Discount.GM vehicles don’t last as long as the competition.THINK AGAINMessage 2- AND TO PROVE IT , GM offers the 100,000-Mile/5-Year Transferable Powertrain Limited Warranty.2 Plus, 100,000 Miles/5 Years of Courtesy Transportation and 24/7 ROADSIDE Assistance Programs.

Message 2- AND TO PROVE IT , GM offers the 100,000-Mile/5-Year Transferable Powertrain Limited Warranty.2 Plus, 100,000 Miles/5 Years of Courtesy Transportation and 24/7 ROADSIDE Assistance Programs.

Message 3- I can’t afford a GM.Yes, you can.YOU CAN Save hundreds, even thousands,WITH THE GM COLLEGE DISCOUNT.

Program Elements:*Location Placed Tabletents –152428 Total Tents - Units National14311 New England Added Value Tents - Units3 Creative Units per Campaign – Each School Received 3 Creative Tent Versions.

NAM Protocols/Services:*Identified School Criteria*Assigned School Availability – Agency – Client Confirmed*Agency Designed – NAM Approved – Printed Media*NAM Printed Materials*Materials Assigned Thru NAMU Networks*Campus Distributions From April 1 – April 30, 2009*Utilized NAM Professional Agents and NAMU Networks*Extensive Wave Photo Collection – ADDED VALUE –Not Contracted

Program Results:Pending Client Tracking (To Be Supplied To NAM) But Anticipated To Have Exceeded Massive Exposure On Simple Short Budget and Exceeded Expectations/Timing, Logistically On All Levels.

8,336,950 TOTAL ESTIMATED IMPRESSIONS……….

x10 X #

Tents =Average number of Gross Impressions Per

VISIT Per POP Tent (Conservative)

x10Total number of views

617Number of colleges662,186

Total number of students per 30 sponsorship days

30 DaysNumber of Days in sponsorship

166,739Number of POP Tents Distributed *

Exposure AnalysisGM U - National Campaign

College Table POP Tents -4COLOR Impressions Table POP Tents Impressions

497 Colleges and Universities Located in Regional & National Markets

Enrollment: 6,859,239 Students Targeted120 New England Added Value Campuses –

Enrollment: 655,987 Students Targeted

497 Colleges and Universities Located in Regional & National Markets

Enrollment: 6,859,239 Students Targeted120 New England Added Value Campuses –

Enrollment: 655,987 Students Targeted

Tabletents

Tabletents