knewton case study - nam youth college marketing & college advertising authority, experts, &...

8/14/2019 Knewton Case Study - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants

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Client: KnewtonMessage: PrepTest 57 is the most recentofficial LSAT from June 2009 Only Knewton has made it

available online for FREE, instantly scored, with fullexplanations.

Sign up to take the test at LSAT.com

Markets: NATIONAL

Timing: Posters- April 2009-May 15th 2009Peer Too Peer- September 2009Mobile- September- Mid October 2009


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School List:School Listing Posters:http://www.collegiatepromotions.com/poster/top100colleges.html

School Listing: Peer Too Peer.*UNIVERSITY OF FLORIDA*UNIVERSITY OF TEXAS-AUSTIN

*UNIVERSITY OF CALIFORNIA-BERKELEY*UNIVERSITY OF MICHIGAN-ANN ARBOR*UNIVERSITY OF ILLINOIS-URBANA*BRIGHAM YOUNG UNIVERSITY-Utah*PENNSYLVANIA STATE UNIV*UNIVERSITY PARKUNIV OF MARYLAND-COLLEGE PARK

*CORNELL UNIVERSITY-NY*ARIZONA STATE UNIVERSITY-Tempe*UNIVERSITY OF NO CAROLINA-CHAPEL HILL*UNIVERSITY OF VIRGINIA-UNIV OF PENNSYLVANIA*UNIVERSITY OF CENTRAL FLORIDA*INDIANA UNIVERSITY-BLOOMINGTON*UNIVERSITY OF SOUTHERN CALIFORNIA*GEORGETOWN UNIVERSITY DC-


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School List:*GEORGE WASHINGTON UNIVERSITY- DC*BOSTON COLLEGE MA*TEXAS A & M UNIVERSITY-COLLEGE STATION*DUKE UNIVERSITY-NC*YALE UNIVERSITY-CT

*HARVARD UNIVERSITY-MA*BOSTON UNIVERSITY-MA

School Listing: Mobile.*UNIVERSITY OF CALIFORNOIA-SAN DIEGO

*UNIVERSITY OF WESTERN WASHINGTON

*UNIVERSITY OF WASHINGTON


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Business Objective: Promote Knewton LSAT Offersto College Students on Client Selected College Campuses. Place HighTraffic Advertising Materials -

Impressions:Average number of students *.922

Number of days in sponsorship (maximum) x30Total number of students per 60 sponsorship days27,660

Number of colleges..x100Total number of visits per run dates.2,766,000Average number 0f gross Impressions Per VISIT Per Poster..x8.7

Total gross impressions per campaign..24,064,200Link to interview with Student:

http://s647.photobucket.com/albums/uu193/rnoah/?action=view&current=Picture015.flv

View more Photos visit:

http://www.kodakgallery.com/gallery/creativeapps/slideShow/Main.jsp?token=495149677112:866441743


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Program Elements:Postering: 4 Campus Visits (1 Month) 7,762 Posters -Printing Specifications:

Size: 8.5 X 11Paper: 100 lbs stock

Finish: Gloss Text - Aqueous CoatingInk: Web Form & Jet Press ink - from vansonink.com

__________________________________________________________Sampling: 42,900 Viral Marketing Postcards 24 Schools


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Market Manger Report:Markets Targeted: Law Building, Political Science, Campus Center, Pre-Law

advising Office

Student Responses/quotes:1. Thank you! Being able to take this free and be given explanations isawesome.

2. Mock Trial Team: Many of our members will be taking the LSAT soon andbe given all these flyers and this link is great for us and for them3. Pre-Law advising office: Director said: We have similar programs, but the

one from Knewton is great and having it for free to our students is even better.Thank you!

Locations targeted on campus: Time spent in eachlocation:

Political Science Building 1 Hour

Campus Center/Union 2.5 HoursLaw Building/Department 1 hour


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12.9%6304877Totals:

13.3%119893WesternWashington13.2%2601977UniversityofWashington 12.5%2512007University

of

California,

San

Diego

CommentsDownloadedDetected

Location

DetectedcellphonedistributionbyManufacturer:

DetectedcellphonedistributionbyManufacturer:

4877Total

5Sharp

179Motorola

245SANYO

301SonyEricsson479BlackBerry

752Nokia

671LG

1058Generic

1187Samsung

AmountVendor

SMSCampaigns:Cellphoneuserswereencouragedtotextageneralkeywordtoashortcode.During

thiscampaign,104cellphoneusersinitialedthetext.

Mobilewebsite:CellphoneusersweredirectedtoamobilewebsitebytheSMSmessage.Duringthis

campaign,theappropriatewebsites

had

78

visitors.

SMSCampaigns:Cellphoneuserswereencouragedtotextageneralkeywordtoashortcode.During

thiscampaign,104cellphoneusersinitialedthetext.

Mobilewebsite:CellphoneusersweredirectedtoamobilewebsitebytheSMSmessage.Duringthis

campaign,theappropriatewebsiteshad78visitors.

COLLEGE BLUETOOTH MARKETINGCOLLEGE BLUETOOTH MARKETING


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Headquar ters

Marc D. Sorel

Dave SorelJoe Rivard-

50 Sutton Ave.East Providence, RI

02914

401-431-0771Fax: 401-431-0774

ThankYou!

NewAge Marketing -50 Sutton Avenue East Providence Rhode Island

02914 Voice 401-431-0771/ Fax 401-431-0774/www.CollegiatePromotions.com

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