tech vision 2015 trend 1: internet of me
TRANSCRIPT
Digital Business Era: Stretch Your BoundariesTrend 1: Internet of Me
Vision Trend Evolution2013-2015
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Internet of Me
Outcome Economy
Platform (R)evolution
Intelligent Enterprise
Reimagined Workforce
1 2 3 4 5
5 Trends
1
The Internet of Me:Our world, personalized.
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As everyday objects and experiences become digitized, new frontiers of personalization centered on the individual open up. Welcome to the Internet of Me.
Everyday gadgets and machines are increasingly interconnected and consumers are demanding more “smart” tech. In a world where every car, every home, and every object is a new set of conversations with customers, enterprises must make sure they get that experience right, before someone else does.
The companies that succeed in this new Internet of Me will become the next generation of household names.
The Internet of Me: Our world, personalized.
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Trend Perspectives: Business and IT Executives
66%Say smart objects will have a high or very high impact on their ability to advance their industry position or gain competitive advantage.
68%Are using or experimenting with connected TVs to engage customers.
81% Report that delivering a personalized customerexperience is one of their top three priorities for their organization.
Source: Accenture Technology Vision 2015 Survey of 2,000 business and IT executives
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Bringing people into the Internet of Things
It’s time to create products and services designed for, and specifically tailored to, the individual, not the individual’s demographic.
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Experience is the new plane of competition between businesses
Now, the focus has to be on experience—and success means making people the center of business decisions.
Features and functionality must reflect what individuals are trying to accomplish, enabling them to control, measure, and even automate parts of their lives in both the digital and physical worlds.
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More partners, more channels, more engagement
Greater opportunities for personalization will emerge as businesses form new partnerships that combine channels and services.
Optimizing a strategy for the interconnected world starts with determining your role in the Internet of Me.
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Trust is a must
Data collection and sharing have direct implications on a company’s ability to compete for mindshare in the Internet of Me.
Digital businesses must improve their competency within three components of trust:
1. Security
2. Privacy and
3. Transparency
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Color Palette
Copyright © 2015 Accenture All rights reserved.
R 153G 51B 153
R 47G 83B 156
R 255G 221B 0
R 255G 153B 0
R 136G 221B 0
R 170G 17B51
Internet of Me: Looking AheadEmerging, digitally-enabled market ecosystems will deliver highly personalized information and services for the individual, within a secure environment.
What will your role be in the evolving Internet of Me?
www.accenture.com/technologyvision
#TechVision2015
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