Case Study: A LinkedIn talent lead capture strategy helped a high-profile technology/media company

source, interview and hire Sales and Engineering talent with a focus on diversity.

Internet Company

1001-5000 Employees

<100,000 Followers

Sales & Engineering Talent Profile

SF Bay Area

Competitor Company Targeting

Function: Sales & Engineering

Seniority: Manager or above

Strong Conversion Rates

Average Cost Per Lead (CPL): $41.89

Candidate Conversion Rate: 10.7%

CHALLENGE

• Highly competitive market

• Quality and culture fit are top two

priorities

• What they can offer talent is more

limited than other companies

(compensation, amenities, perks)

• Diversity is a top focus for the year

STRATEGY

• Identified targeting criteria by analyzing talent

flows: used this information to build target

profiles across LinkedIn that reach their

competitors employees in key functions.

Included diverse candidates: groups targeting,

colleges targeting, female targeting

• Put a large focus on branding of diverse

focus and culture to allow candidates to self-

select into company culture

RESULTS

• 40% of interested leads were qualified

to bring in for an interview

• 1% CTR on Sponsored Updates

• $17K total investment

• $65.35 CPL (Inside Sales)

• $34.15 CPL (Engineering)