tbli asia 2015 - leesa soulodre - sustainability & risk mangement
TRANSCRIPT
Source: Reputation Institute 2010
REPUTATION AND MARKET VALUE LINKED
STRATEGIC RISK MAGAZINE SURVEY 2015
SOURCES OF CRISES HAVE DIFFERENT IMPACTS
Products Customer Service
Investments Employment
Direct Experiences
Branding Public Relations
Marketing Social Responsibility
MEDIA (Traditional, Social)
Topic Experts, Leaders, Friends/Family
What Others Say
Behaviour
Performance
What a Company Says/Does
(Consideration, Recommendation,
Loyalty)
REPUTATION DRIVES BUSINESS RESULTS
Schultz, 2010
INSIDE OUT – OUTSIDE IN
SOULODRE
OUTSIDE IN - ESG RISKS
Emerging Public Political Legislative Phase
Public Interest
$ Cost
From Reactive to Proactive for Competitive Advantage / Alpha
PR PA IC
ID
Response Strategy
Stakeholder Engagement
Impact
Corporate Opportunity
ROI on effort Maximum impact
IR
L&R
CSR
ISSUE LIFECYCLE
SOULODRE
IMPACT OF REPUTATION RISKS Company Lost Value Equivalent
$26 Billion
$90 Billion
$25 Billion
September 2010
MANAGING REPUTATION IS A BALANCING ACT…
Fombrun, 2010
“By the time you hear the thunder, it’s too late to build the ark.”
Unknown
“The best way to predict the future is to invent it”
Alan Kay
