TARGETAUDIENCE

PROFILEGender: MaleAge: 16-24Social Grade: C2DERace: White BritishLocation:United KingdomEducation: A-levels/CollegePart-Time Job at CostaPolitics: Left WingProfessions: Information Technology and EntertainmentMonthly Spare: £125-£300

DEMOGRAPHICS

Described themselves as:Geeky,Funny,AlternativeBut Occasionally:Lazy,Nerdy,Disinterested"When I get drunk, I get a bit toodrunk""I often order takeaways""The internet is my main source ofinformation"

PERSONALITY

Hobbies and Activities: VideoGames,Sports,Football,Computer and

Technology,WebsitesCustomer Of:

PlayStation,Pepsi,Lynx,GiffGaff,IntelShops at: Asda,Tesco

Clothing Brands: Converse,Nike,VansBank: Barclays

Diet: Fast Food and packeted food

LIFESTYLE

Favourite Movies: Straight out ofcompetent. Jurassic world, Avengers

Favourite TV shows: Game of Thrones,Lucifer,Family Guy, The Simpsons

Online for 50+HRS/PWWatches TV for 16-20 HRS/PW

ONLINE LIFE