TAR Leadership ConferenceEmbassy Suites Hotel ~ Franklin, TN

December 7, 2004

TAR Leadership ConferenceEmbassy Suites Hotel ~ Franklin, TN

December 7, 2004

Political Coordinator Training

Political Coordinator Training

Why is the Political Coordinator Program

Important?

Why is the Political Coordinator Program

Important?

Avg. State House District = 57,000 ConstituentsAvg. State House District = 57,000 Constituents

26% can’t vote for a legal reason26% can’t vote for a legal reason26% can’t vote for a legal reason26% can’t vote for a legal reason

25% aren’t registered25% aren’t registered25% aren’t registered25% aren’t registered

38% are registered,38% are registered,but don’t votebut don’t vote

38% are registered,38% are registered,but don’t votebut don’t vote

48% voted for48% voted forthe wrong candidatethe wrong candidate

48% voted for48% voted forthe wrong candidatethe wrong candidate

52% voted for52% voted forthe right candidatethe right candidate

(10,000 constituents)(10,000 constituents)

52% voted for52% voted forthe right candidatethe right candidate

(10,000 constituents)(10,000 constituents)

Less than 500 whoLess than 500 whohelped capitalize the helped capitalize the campaign:campaign:Financial contributorsFinancial contributorsVolunteers of time & talentVolunteers of time & talentThose who got others to Those who got others to contributecontributeThose who got othersThose who got others to volunteerto volunteer

Less than 500 whoLess than 500 whohelped capitalize the helped capitalize the campaign:campaign:Financial contributorsFinancial contributorsVolunteers of time & talentVolunteers of time & talentThose who got others to Those who got others to contributecontributeThose who got othersThose who got others to volunteerto volunteer

Why is the Political Coordinator Program

Important?

Why is the Political Coordinator Program

Important?

All things being equal, politicians will go with the flow.All things being equal, politicians will go with the flow.

Our job is to create the flow.Our job is to create the flow.

The Legislative ProcessThe Legislative Process

Valerie YanceyExecutive Assistant to the Senate Majority Leader

J. A. BucyExecutive Assistant to the House Majority Leader

Valerie YanceyExecutive Assistant to the Senate Majority Leader

J. A. BucyExecutive Assistant to the House Majority Leader

The Role & Responsibilities of

Political Coordinators

The Role & Responsibilities of

Political Coordinators

Rob BroomeTAR Director of Governmental Affairs

Rob BroomeTAR Director of Governmental Affairs

•One Political Coordinator for each of the 33 state Senators

•One Political Coordinator for each of the 99 state Representatives

•Contact Team: At least one additional REALTOR®

•Oversight by Grassroots Subcommittee

•One Political Coordinator for each of the 33 state Senators

•One Political Coordinator for each of the 99 state Representatives

•Contact Team: At least one additional REALTOR®

•Oversight by Grassroots Subcommittee

Political Coordinator Program Structure

Political Coordinator Program Structure

•Register with VoterVOICE® and respond to Calls to Action

•Provide updates to TAR staff regarding contact with your legislator

•Assist in presentation of RPAC contributions

•Attend REALTORS® Day on the Hill & Legislative Reception

•Assemble and communicate with Contact Team

•Register with VoterVOICE® and respond to Calls to Action

•Provide updates to TAR staff regarding contact with your legislator

•Assist in presentation of RPAC contributions

•Attend REALTORS® Day on the Hill & Legislative Reception

•Assemble and communicate with Contact Team

Standards of PerformanceStandards of Performance

•At least one additional REALTOR®

•Cross-section the industry: Residential, Commercial, Property Management, etc.

•At least one Contact Team meeting per legislative session

•At least one additional REALTOR®

•Cross-section the industry: Residential, Commercial, Property Management, etc.

•At least one Contact Team meeting per legislative session

Your Contact TeamYour Contact Team

How to Effectively Communicate with

Lawmakers

How to Effectively Communicate with

LawmakersThe Honorable Ron Ramsey

Senate Majority Leader

The Honorable Roy HerronSenate Democratic Floor Leader

The Honorable Jere HargroveHouse Commerce Committee Chairman

The Honorable Tré HargettHouse Republican Leader

The Honorable Ron RamseySenate Majority Leader

The Honorable Roy HerronSenate Democratic Floor Leader

The Honorable Jere HargroveHouse Commerce Committee Chairman

The Honorable Tré HargettHouse Republican Leader

•Make an appointment & be on time•Be prepared• Introduce yourself•Get to the point•Localize the issue•Acknowledge the opposition•Hand out a position paper•Close the deal•Get a name & follow up promptly•Contact TAR staff

•Make an appointment & be on time•Be prepared• Introduce yourself•Get to the point•Localize the issue•Acknowledge the opposition•Hand out a position paper•Close the deal•Get a name & follow up promptly•Contact TAR staff

Meeting with Your Legislator: Do’s and

Don’ts

Meeting with Your Legislator: Do’s and

Don’ts

•Don’t deliver a campaign contribution

•Don’t embellish, overstate, or make ultimatums

• If you don’t know the answer, don’t guess

•Don’t deliver a campaign contribution

•Don’t embellish, overstate, or make ultimatums

• If you don’t know the answer, don’t guess

Meeting with Your Legislator: Do’s and

Don’ts

Meeting with Your Legislator: Do’s and

Don’ts

• “Meet and Greet” event at your home or office

•Host a campaign fundraiser

•Make a personal campaign contribution

•Volunteer with the campaign

•Form a REALTOR® Advisory Group

•Attend in-district meetings

•Volunteer with organizations in which your legislator is involved

•Send a birthday card

• “Meet and Greet” event at your home or office

•Host a campaign fundraiser

•Make a personal campaign contribution

•Volunteer with the campaign

•Form a REALTOR® Advisory Group

•Attend in-district meetings

•Volunteer with organizations in which your legislator is involved

•Send a birthday card

Other Grassroots Activities

Other Grassroots Activities

Advancing the REALTORS® Agenda with

RPAC

Advancing the REALTORS® Agenda with

RPAC

Lee Ann Williams-MaleyMAAR Director of Public Affairs

Lee Ann Williams-MaleyMAAR Director of Public Affairs

•Must be done in person; no mailing of checks

• Involve other REALTORS®

•Public vs. Private

•Deliver within 15 days of issuance, if possible

•No contributions within 10 days of elections

•Do not link to specific past or future vote

•Must be done in person; no mailing of checks

• Involve other REALTORS®

•Public vs. Private

•Deliver within 15 days of issuance, if possible

•No contributions within 10 days of elections

•Do not link to specific past or future vote

Presenting RPAC Contributions

Presenting RPAC Contributions

Success Stories andBest Practices

Success Stories andBest Practices

Kay Crawford

Colene Dooley

Jason Farmer

Kay Crawford

Colene Dooley

Jason Farmer

Q & AQ & A

For more information, please contact:

Rob BroomeDirector of Governmental Affairs

Tennessee Association of REALTORS®

P. O. Box 121149Nashville, TN 37212-1149(615) 321-0515, ext. 21rbroome@tarnet.com

For more information, please contact:

Rob BroomeDirector of Governmental Affairs

Tennessee Association of REALTORS®

P. O. Box 121149Nashville, TN 37212-1149(615) 321-0515, ext. 21rbroome@tarnet.com