tandaa symposium google 2010.03.08
DESCRIPTION
Keynote presentation by Denis Gikunda, Google Localization Manager. Denis explored how the Internet is relevant to Kenyans in their every day life and highlighted examples of successful online initiatives. What constitutes a 'kenyan' website or local content on the internet? In his presentation, Gikunda offered a matrix for defining local content. View the presentation to learn more.Presented at the Tandaa Symposium on Local Digital Content, March 8, 2010 at the iHub-Nairobi's Innovation Hub. Hosted by Kenya ICT Board, sponsored by Google.TRANSCRIPT
Tandaa Kenya ICT Board
by Denis Gikunda, Localization Manager - Africa, Google
Google in Sub Saharan Africa
Mission: Make the internet integral part of everyday life in Africa.
Coverage: Kenya,Uganda, Nigeria, Ghana, Senegal. X employees.
Recent: Launch of Google Maps in 30 African countries.
Hiring: Policy Manager(JHB/NBI), Technical Program Manager (Lagos)
AgendaCan the internet make a difference in the lives of Kenyans?
What is the actual need for local content?
What is Google doing / learning in the local content sphere?
Parting Challenges to you
difference in the lives of Kenyans
Search Stories (1,2,spoof)
difference in the lives of Kenyans
social engagement, knowledge, marketing, social services
Global marketing, buying and selling
Global marketing, buying and selling
Organization & scale
Knowledge, social engagement
actual need for local content?"the Internet is becoming a controlled commercial product rather than an open public infrastructure" C a na dia n Journa l for C om m unica tion, Catherine Frost - (2 0 0 3 , p. 19).
“The information that relates to everyday life in Africa is either offline or not useful enough online”
Wikipedia vs User penetration
Africa has 14% of the world’s population, but: 3.9% of the global Internet user base 0.2% of registered domains (global top level) 0.2% of global internet hosts 1 domain per 10K people
"the Internet existed long before e-commerce" E r ic S chm idt , Google CEO.
2000-2009Online user
grwth (native speakers)
New articles pd grwth (y/y)
Amharic 28x 13%Swahili 2.5x 42%Arabic 15x 165%
Russian 11x 239%Chinese 9x 246%English 2.3x 153%All langs 3.4x 260%
actual need for local content?“ If Africans are going to get online en masse, they need a reason to go there and they need to see themselves, their values, and their storieswhen looking through the online prism.” - Aleem Walji
5.00am - 9.00 am Jambo Kenya
5.00am pambazuka Gospel music, sms driven wakeup calls
5.55am Fasihi Fasaha Secondary school set book review
6.00am Muhktasari wa Dira Breakfast news
6.30am Yaliyotendeka Topical ommentary
6.45am Wembe wa citizen Topical Satire
7.30m Chemsha Bongo Brain teaser.
8.00am Mjadala wa Jambo Kenya
thought provoking topics, Vox Pops, local guest,
9.00am Dira ya Radio Citizen Regional news brief
actual need for local content?
Insights
Content with Local context, adapted for local use = strong usage driver
Jan 2010 list has better top100 coverage of local sites.
<50% of top 25 on country level domain(.ke).
1. The Daily Nation: www.nation.co.ke (Alexa Kenya Rank: 9).
2. The East African Standard: www.standardmedia.co.ke (Kenya Alexa Rank: 13).
3. Kenyan Lyrics: www.kenyanlyrics.com (Kenya Alexa Rank: 16)
4. Kenyan Jobs: www.kenyanjobs.blogspot.com (Kenya Alexa Rank: 23)
5. Home (by AccessKenya): www.home.co.ke (Kenya Alexa Rank: 25).
6. Kenya Revenue Authority: www.kra.go.ke (Kenya Alexa Rank: 35).
7. Nyeri Online: www.nyerionline.com (Kenya Alexa Rank: 36).
8. Capital FM: www.capitalfm.co.ke (Kenya Alexa Rank: 38).
9. BrighterMonday: www.brightermonday.com (Kenya Alexa Rank: 41).
10. The Business Daily: www.businessdailyafrica.com (Kenya Alexa Rank: 47).
11. Mambo: www.mambo.co.ke (Kenya Alex Rank: 50).12. Webaraza: www.webaraza.com (Kenya Alexa Rank: 53).13. Best Jobs Kenya: www.bestjobskenya.com (Kenya Alexa Rank: 61)14. PataUza: www.patauza.com (Kenya Alexa Rank: 66).15. Haiya: www.haiya.co.ke (Kenya Alexa Rank: 68).16. Orange Kenya: www.orange.co.ke (Kenya Alexa Rank: 69).17. CareerPoint Kenya: www.careerpointkenya.com (Kenya Alexa Rank: 73).18. Nation Media Group: www.nationmedia.com (Kenya Alexa Rank: 77).19. Kenya Network Information Center (KeNIC): www.kenic.or.ke (Kenya Alexa Rank 78).20. Jumuika: www.jumuika.co.ke (Kenya Alexa Rank: 79).21. Mashada: www.mashada.com (Kenya Alexa Rank: 80).22. Safaricom: www.safaricom.co.ke (Kenya Alexa Rank: 83).23. JengaWeb: www.jengaweb.com (Kenya Alexa Rank: 87).24. Uza Nunua: www.uzanunua.com (Kenya Alexa Rank: 94).25. Higher Education Loans Board (HELB): www.helb.co.ke (Kenya Alexa Rank: 95)
actual need for local content?
Local Context
Global Expressed
Local Expression
Global Context
i iiiiiiv
Government land recordsLocal language radio OnlineInformal business classifieds
Regional portalsCitizen Journalism / news
...
Google in SSA doing / learning?organizing worlds information, make it useful & accessible
UGC
Partnership
Developer
Google in SSA doing / learning?Input
7 Universities: JKUAT, KU, UoN, Strathmore, UDSM, IFM
Single training, Online how-to, community engagement
Prize sponsorship
Google Translator Toolkit w/ English-Swahili Machine translation
Yield
874 registrants
1640+ articles created (+ 11%)
1.4MM wordcount increase (+ 60%)
40 ‘very’ active contributors (5%)
Insights
Stimulus, access, perceived difficulty
Net Consumers-> Net producers
MT & Local language expression
Whats possible with Sponsors, Automation, dedicated access?
Challenges to you
Scope and complexity of this problem.
Net Producer vs net Consumer
Ecosystem vs Bucket model. What’s required to kickstart / nurture it?
Stakeholders. Who are they?
Role of Mobile in the production of content.