google apps tandaa symposium on music 2010
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Using Google tools to manageyour music and your brand online
Dec, 2010
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The history
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Business challenges are changing
Information overload Volume of information is increasing radically Sort, file, and find is a broken paradigm
Collaboration is central Work with distributed teams Connect with external partners
Access anywhere Proliferation of smart phones Struggles with VPNs
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Google Apps Suite
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Google Apps Suite, its Cloud Computing
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Google Apps: tools for today's user
Gmail Huge inbox with search: keep and find everything.
Talk IM and VC as easy as email.
Groups Let users easily create, work in teams, interact with fans
CalendarMake sharing calendars and schedules easy.
Docs Makes collaborating as easy as creating
Sites Allows you to manage your own sites.
Video Unlock the power of video to interact with fans
Postini Security and compliance solutions.
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Gmail is the best email experience for businesses
Anytime, anywhere accessWeb access online or offline,plus Outlook, BlackBerry andother mobile platform supportMore efficient messagingIndustry-leading spam blocking,
Google-powered search, andautomatic message threading
More useful information25 GB storage lets users keepwhat's important. IM, voice andvideo chat in real-time from thebrowser inbox.
Bring the power of the web to your business email experience.
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Google Profiles
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Google Calendar - Effective Meetings
PrepAdd a meeting, invite contactsBook shared resourcesInvites received, RSVPs sentCo-create an agendaReceive an SMS or Email reminder
Meetingo 1:1 voice or video chato Take meeting notes live, in the
agenda, Co-edit a spreadsheeto tentatively plan for another event
Post-Meetingo Follow up with action items to all ownerso Share doc to other relevant groupso Host document on Google Site
Agenda
Attendance
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Google Alerts
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Google Adwords
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Opportunities
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AdWords can pay for itself
KES 15,000 initial investment in AdWords
Shs 20 CPC 750 clicks
Average profit per sale = Shs 400
10% conversion rate = 75 sales
15k investment returns 30k in profit
Reinvest profits, increase budget