taggalo presentation retail 4.0
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Metrics for Action, Plug & Play
Know Your Customer, Increase Your Sales
Digitize your Physical store
The Dream of any Business Owner?
Real-Time Data on Consumer Behaviour…
…plus constant Monitoring of timely Action Plans
Window Conversion
Average Order Value
X X = Traffic Conversion
Entrants
Outside traffic
Receipts Sales
Receipts
Sales
Outside traffic X X =
…through Data Acquisition and subsequent Actions
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Sales Conversion
Entrants
Taggalo boosts Traffic Conversion….
Video Analysis The smartest computer vision algorithms for accurate people counting and classification Wi-Fi Tracking The best tool to measure lengths of stay and new vs. recurrent customers, successfully excluding staff Beacon (BLE) The bespoke contextual marketing channel
The 3-in-1, plug & play Solution
Digitize your Physical store
1. Intelligence Opportunity: Customer Behaviour 2. Technology Solution: Plug&Play, 3-in-1 Sensor
3. Data Access: Raw or Bespoke 4. Business Credentials
Digitize your Physical store
Agenda
Data-based Effective Decision Making
Video Wi-Fi
Beacon
Real Time Data Collection
Digitize your Physical store
Taggalo is the technology for fact-based decision making
Digitize your Physical store
Aggregated Anonymous Demographics, Gender, Age Buckets, Ethnicity Shopping Window Viewers Store Entrants
Selected Shelves and Areas
Sales Data Crossing
with Easy Access,
Raw Format: via APIs
Bespoke Dashboards:
Ready but Customizable
Data Blending: Cell-phone Heatmaps Weather Forecasts
for Quick Action!
Internal Analysis Teams: Bespoke Access (Merchandising, Marketing, Sales, Top Management)
External Analysis Teams:
Creation of bespoke KPIs
Automated Reaction: Staff and Inventory Optimization
Collected Real-Time Data is granular and accessible
1. Intelligence Opportunity: Customer Behaviour 2. Technology Solution: Plug&Play, 3-in-1 Sensor
3. Data Access: Raw or Bespoke 4. Business Credentials
Digitize your Physical store
Agenda
VIDEO PROCESSING
WI-FI METRICS FOR ACTION
BEACON
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One piece of hardware, three ready-to.go technologies
1. Video Technology Face Classification:
Local real time video analysis with constantly evolving computer vision algorithms
Face Recognition:
If requested Mood and Fashion Mood Classification:
As many of the next available extra features
2. Wi-Fi Tracking Number of unique devices in a given area Average length of stay in a given area Efficient Staff Exclusion from statistics Returning Customer Detection
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Crossing three technologies gets you to the best of all worlds
3. Beacon (Bluetooth Low Energy)
Apple and Google standards are embedded Local content marketing is viable via mobile apps and pico projection
Video Processing generates Anonymous Data
Proprietary face classification technology No local Personal Data Storage
Woman Woman Woman
Age: 26 Age: 22 Age: 25
Afro-American Caucasian Asian
Digitize your Physical store
Wi-Fi tracking strongly complements Computer Vision
Tracking of MAC addresses allows for unique device identification
Granular data collected by each active sensor allow to calculate - Length of stay - New vs. Returning - Staff Presence
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Beacons are ready to engage opt-in customers
The sensor is ready to trigger targeted promotion campaigns via a content management platform: effective, contextual, monitored, 1-to-1 engagement Easy CRM integration and ROI assessment
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Low Complexity: the same sensor is deployable anywhere
Screen mount Ceiling mount
Shelf mount Window mount
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Low Complexity: Plug & Play, 30” set-up
1
unbox 2
connect
3
install
4 you are online
Digitize your Physical store
Data Treatment: simplified processes and advanced security
Local real-time analysis and burning of video footage
No local storage of personal info, videos or images
Implementation of the most advanced data hashing and cryptographic techniques
All procedures are aligned to current international standards and best practices
Digitize your Physical store
1. Intelligence Opportunity: Customer Behaviour 2. Technology Solution: Plug&Play, 3-in-1 Sensor
3. Data Access: Raw or Bespoke 4. Business Credentials
Digitize your Physical store
Agenda
1. Store Window Conversion!– Number of Passer-bys!– Number of Viewers!– Demographics of Viewers!– Time of View!– Window Area of Attention!!2. Store Conversion:!– Number of Entrants!– Area Presence Heatmap!– Customer Motion Vectors!– Fitting Rooms Queues!– Promotion Area Focus!– Staff Exclusion!
Taggalo Available Metrics
3. Sales Conversion!– Crossing of Data with ERP!– Integration with Bar Code Scanning!!4. Customer Engagement!– Free Wi-Fi Splash Portal for Social Login!– Environment-relevant marketing via
Beacon (mobile app) and laser pico projection (floor, wall, window)!
!Extra Features!– Face Recognition!– Facial Mood Classification!– Fashion Mood Classification!
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Data Access is easy and flexible
Standard or Bespoke Data Dashboard Download data via APIs and run own analyses
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Monitor, Compare, Test, Increase Your Sales
Benchmarking and time series analysis by store and across stores and locations Real time tracking of actual performance vs targets On-demand seamless integration of sales data with traffic, entrants and demographics ACTION: Design, implementation and monitoring of improvement plans at single store level and across locations
Digitize your Physical store
1. Intelligence Opportunity: Customer Behaviour 2. Technology Solution: Plug&Play, 3-in-1 Sensor
3. Data Access: Raw or Bespoke 4. Business Credentials
Digitize your Physical store
Agenda
Working with taggalo® today
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Contacts
Digitize your Physical store
Taggalo is a CNR spin-off private company, leveraging internal technological talent and execution, market insight and deep client understanding. CNR is Consiglio Nazionale delle Ricerche or National Research Council, an Italian public organization setup to support scientific research. [email protected] www.taggalosensors.com
Disclaimer
Digitize your Physical store
Metrics for Digital Outdoor & Retail Metrics for Action, Plug & Play