Supply

Chain

Insights

Retail Mobility

Summary ChartsMay – June 2012

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Supply Chain Insights

Mobile Applications.

A dedicated group to improving mobility

Struggle to get the right talent

Years working on a mobile strategy.

Convergence

1.6

35%

1.3

!

42%

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Agenda

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WHY WHAT

• OBJECTIVE: To understand the current state

of mobile in the retail extended supply chain.

• HYPOTHESIS: The use of mobile in retail is

just beginning.

• Survey topics included:

• Mobile strategy – presence and elements of

strategy, barriers, use of IT systems

• Mobile influence – personal & corporate

• New technology trends – importance to company,

current performance

• Company operations related to mobile & retail

WHEN & HOW WHO

• Online interviews were conducted between

May 16 – June 18, 2012

• Conducted in partnership

with Retail Connections

• 40 completed surveys

• Work in the Retail industry (Specialty, Grocery,

Mass, Convenience, Other).

• Primary positions include CIO, IT, COO

Study Overview

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Agenda

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Company Details

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Respondent Experience

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Banners

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Product Summary

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Distribution

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Agenda

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Technology Trend Importance:

Today vs. One Year Ago

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Technology Trends:

Importance vs. Performance

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Mobile & Social Presence

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Company’s Mobile Status

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Personal Mobile

Influence/Knowledge

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Agenda

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Mobile Group

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Mobile Strategy

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Barriers to Implementing

Mobile Strategy

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IT Systems for Mobile Efforts:

Importance vs. Performance

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Supply Chain Insights

Mobile Applications.

A dedicated group to improving mobility

Struggle to get the right talent

Years working on a mobile strategy.

Convergence

1.6

35%

1.3

!

42%