TV PROGRAM FORMAT IM-PORT

index1. Introduction

2. Defini-tion 3. Background

Why the TV format import is ac-tive?

4. Current Situation in Korea - Cases Analysis

5. Draw-backs 6. Conclu-

sion

Big hits of TV Programs

INTRODUC-TION

DEFINITIONBACK-

GROUNDCURRENT SITUA-

TIONDRAWBACKSCONCLUSION

• Fremantle Media(UK)

• Zeal Entertainment(UK)

• Endemol(Netherlands)

INTRODUC-TION

DEFINITIONBACK-

GROUNDCURRENT SITUA-

TIONDRAWBACKSCONCLUSION

Specialization in Format Production and Distribution

Original Program NewVersion

INTRODUC-TION

DEFINI-TION

BACK-GROUND

CURRENT SITUA-TION

DRAWBACKSCONCLUSION

What is ‘Format Program’?

- Basic Concept and Idea - Frame and formula - Production - Distribu-tion

· Demand for Broadcasting Programs

·Development of Digital Technology·Increase of Commercial Channels

· Multi-channel· Multi-media

INTRODUC-TION

DEFINI-TION

BACK-GROUND

CURRENT SITUA-TION

DRAWBACKSCONCLUSION

Risk↓ Efficiency ↑

INTRODUC-TION

DEFINI-TION

BACK-GROUND

CURRENT SITUA-TION

DRAWBACKSCONCLUSION

0

2

4

6

8

Korea’s Format Import by Genre

Format Program Production in Korea

INTRODUC-TION

DEFINI-TION

BACK-GROUND

CURRENT SITUA-TION

DRAWBACKSCONCLUSION

Project Runway Korea

Superstar K

Successful Format Programs

INTRODUC-TION

DEFINI-TION

BACK-GROUND

CURRENT SITUA-TION

DRAWBACKSCONCLUSION

Case 1. Project Runway Korea

INTRODUC-TION

DEFINI-TION

BACK-GROUND

CURRENT SITUA-TION

DRAWBACKSCONCLUSION

INTRODUC-TION

DEFINI-TION

BACK-GROUND

CURRENT SITUA-TION

DRAWBACKSCONCLUSION

Case 2. Superstar K

Decrease of Creative Domestic Programs

INTRODUC-TION

DEFINI-TION

BACK-GROUND

CURRENT SITUA-TION

DRAW-BACKS

CONCLUSION

DRAWBACKS

Royalty Payments

INTRODUC-TION

DEFINI-TION

BACK-GROUND

CURRENT SITUA-TION

DRAW-BACKS

CONCLUSION

Format Program = Copying

CONCLUSION

INTRODUC-TION

DEFINI-TION

BACK-GROUND

CURRENT SITUA-TION

DRAW-BACKS

CONCLUSION

NOBAD?

CONCLUSION

INTRODUC-TION

DEFINI-TION

BACK-GROUND

CURRENT SITUA-TION

DRAW-BACKS

CONCLUSION

Format Import& Localization

Improvement of

ProductionAbility

Export own Format Pro-

grams

CONCLUSION

ReferencesKlement, U <Protecting television show formats under copyright law –new Developments in Common

Law Civil Law Countries>, European Intellectual Property Review, 29(2), pp52-60.

한국콘텐츠진흥원 (KOCCA), <2011 년 방송콘텐츠 포맷산업 실태조사 >

안승환 , < 해외 포맷 프로그램의 현지화 전략에 대한 연구 >, 서강대학교 , 석사학위논문 , 2012.

FINAL EXAM KEY SUGGESTIONWhy the format program import is popular reently?

THANK YOU

WON SEOK CHOI – PPTMAKINGTAEYEON KIM – STATISTIC AND GRAPH ANALYSIS

SOOJUNG LEE – RESEARCH AND PRESENT