synthesio at monitoring social media bootcamp, london, 2010
DESCRIPTION
Synthesio's presentation from Monitoring Social Media Bootcamp, London, 31st March 2010. Synthesio offers multi-language monitoring for global companies.TRANSCRIPT
Web Monitoring and Analysis #msmbc10
Michelle ChmielewskiCommunity Manager
@Synthesio@MiChmski
Monitoring is all about the numbers, right?
I’m 24
I’m 24 The average age of Synthesio employees is 29
I’m 243
70
0
The average age of Synthesio employees is 29
I’m 243
70
0 15
The average age of Synthesio employees is 29
I’m 243
70
0 15
00
The average age of Synthesio employees is 29
Maybe not…
You need to LISTEN to what people are saying first
But not necessarily all of it
Marketing can’t be controlled by a dashboard…
Social media (monitoring) is about people
Maybe a little too much, sometimes
#captainamericasays
in the countries & languages you want
Listen to who’s talking about
you
Be precise
Monitoring dashboards are no more than tools
Human analysis is what makes the difference
Humans can detect nuances that automation can’t
Make social media monitoring fit your needs
Customize your dashboard, widgets, alerts, and reports
Everyone is different
So are you
We can help
We would love to
to what you have to say