sxsw 2016 : shortcut schedule for designers

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WHAT? WHERE? WHEN? WHY? WHO? MORE INFO: SXSW 2016: A SHORTCUT SCHEDULE FOR DESIGNERS BY @VECTORMELDREW

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MORE INFO:SXSW 2016:A SHORTCUT SCHEDULEFOR DESIGNERSBY @VECTORMELDREW

FRIDAY 11.03.1611:00AM - 12:00PM Disruptive Philanthropy in the Digital World12:30PM - 1:30PM #AskGaryVee IRL: Gary Vaynerchuk Answers It All12:30PM - 1:30PM Dark Times for Dark Patterns 2:00PM - 3:00PM Learning New Things (Without Feeling Like a n00b) 3:30PM - 4:30PM The Rise of the Visual Strategist 5:00PM - 6:00PM Culture: The New Currency of Retail 6:00PM - 10:00PM Vodka&Videos SXSW edition!

SATURDAY 12.03.16 9:30AM - 11:30AM Animating the User Interface:Designing for Motion11:00AM - 12:00PM Virtual Reality and the New Sales Experience11:30AM - 12:00PM Luke Skywalker Can’t Read 12:30PM - 1:30PM Designing Experiences Offline and Online12:30PM - 1:30PM Can Companies Be Activists? 2:00PM - 3:00PM A Filmmaker’s Exploration of Outer Space 3:30PM - 5:30PM Accessible Design Thinking 6:00PM - 10:00PM Drink + Click™ Austin, Texas Event with Olympus

SUNDAY 13.03.16 9:30AM - 10:30AM The New Web Typography12:30PM - 1:30PM How to Keep Your Design Job in the Next 5 Years 3:30PM - 4:30PM Why We Crave Touch in Our Interactions with Tech 5:00PM - 6:00PM Writer’s Blockchain: Full Stack Storytelling 9:00PM - 2:00AM MashBash

MONDAY 14.03.16 9:30AM - 10:30AM Dashboards are Easy, Visualization Is Hard11:00AM - 12:00PM The Psychology of Color Thinking for Better Design 12:30PM - 1:30PM Sucking Less When Presenting Creative 2:00PM - 3:00PM Ultimate Empathy Machine: 360 Storytelling in VR 3:30PM - 4:30PM Beyond the Screen:Interface Pioneers on Future UI 5:00PM - 11:00PM A Tale of 3 Cities: Austin, London and Oslo

TUESDAY 15.03.1611:00AM - 12:00PM From Cartoons to Apps: UI Animation in 2450! 3:30PM - 4:30PM Subtle Interfaces: Designing for Calm Tech 5:00PM - 6:00PM Closing Remarks: Bruce Sterling 5:00PM - 11:00PM Barreled Party

One block away from the SXSW Convention Center, the Oslo Lounge is open 11-15 March, 11am-10pm. During the day you can co-work, host your meetings, keep your inbox updated, and drink the world’s best coffee.

In the evenings the Oslo Lounge throws on events like panel talks, happy hours, pitch battles and pinata drone parties. Be sure to bring some friends!

ANIMA is an interactive installation that investigates communication between humans and an artificial intelligence. This three-dimensional sphere poses as an intelligent and emotional entity. It communicates by interpreting body movements and portrays its character by responding to the observant with an array of audiovisual expressions. Everyday in Westin Austin Downtown, Joplin Room, 301 E 5th ST

Mr Robot are creating a theme park with a 100ft feris wheel! Come celebrate the end of the world and the award winning series, Mr Robot. FREE BEER & FOOD! Must be 21 with valid SXSW 2016 badge. Attendee entrance on West 4th St.

For Chilling: For Art: For Fun:

QUICK GUIDE:

Friday 11th MARCH 2016

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Disruptive Philanthropy in the Digital WorldAustin Convention Center Ballroom EFG 531 E 4th St

11:00AM - 12:00PM

Technology companies have become the goliaths of the 21st century global economy. With large revenues, however, comes large responsibility to give back. In this session, hear from the Director of Google.org, the company’s philanthropic arm, about everything from Google’s criteria and model for investing to trends across the philanthropic and social enter-prise sectors.

Google.org focuses on more than just giving money, and this session will explore how the team leverages all of Google - from people to products - in support of its philanthropy. All of these efforts are aimed at supporting innovative entrepreneurs who are using technology to take on some of the toughest challenges both locally and globally.

http://schedule.sxsw.com/2016/events/event_PP90731

Hugh Forrest IA DIR SXSW STAFFJacquelline Fuller DIR GOOGLE.ORG Google

Looks like a great insight into the positive projects that Google has going on in the background.

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#AskGaryVee IRL: Gary Vaynerchuk Answers It AllAustin Convention Center Ballroom EFG 531 E 4th St

12:30PM - 1:30PM

You may have seen Gary Vaynerchuk’s standing ovation-worthy keynotes, watched the day in the life videos showing this business leader and true hustler in action, and tuned in to his #AskGaryVee show where he gives no-holds-barred answers to the toughest questions his millions of social media fans can come up with. Now, get ready to get even more in-depth with GaryVee.

In this talk, you’ll get to ask this master of business-building, marketing, social media, entrepreneurship and life-hacking anything and everything you ever wanted to know. SXSW legend Gary Vaynerchuk will answer your questions in this live version of his wildly popular web show and new book, #AskGaryVee.

http://schedule.sxsw.com/2016/events/event_PP91412

Gary Vaynerchuk CEO VaynerMedia

He has an undeniable amount of energy and great insights into marketing yourself online. On the other hand he is described by some as a ‘snake oil salesman’. It’d be great to experience first person and decide which side of the fence to sit on.

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Dark Times for Dark Patterns: Ethical Alternatives JW Marriott Salon FGH 110 E 2nd St

12:30PM - 1:30PM

As designers, we sometimes find ourselves on a knife edge between user needs and business goals. It can be tempting to fall back to “dark pat-terns” - processes designed to trick users - because they are a shortcut to results. However, the use of dark patterns isn’t conducive to a good night’s sleep. Most of us want to find solutions that don’t resort to de-ceiving users. This talk will explore alternatives to infamous and common dark patterns, with a focus on how we can use psychological principles and persuasive design techniques to meet goals through encouragement rather than deception.

http://schedule.sxsw.com/2016/events/event_PP49272

Cristina Viganò DESIGNER Cyber-DuckNeil Dawson SR UX ARCHITECT AnalogFolk

Because dark patterns can be easy to fall into for designers. It’d be great to know the techniques to avoid and the potential ethical solutions.

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Learning New Things (Without Feeling Like a n00b)JW Marriott Salon FGH 110 E 2nd St

2:00PM - 3:00PM

In a world where technology is constantly evolving, making the time and committing to learn new things can be both exhilarating and overwhelm-ing but necessary to remain effective. The possibilities from making a commitment to learning can have a great pay off but it can be hard to get started, get over feeling like a n00b, and getting some focus in the pur-suit of knowledge. Erik Natzke works in Adobe’s Creative Technology Lab as a Principal Artist-in-Residence and spends his days experimenting with everything from drones and aerial photograph to typography collections to virtual reality. This session strives to share the lessons he has learned in his continual pursuit of knowledge.

http://schedule.sxsw.com/2016/events/event_PP58088

Erik Natzke PRINCIPAL DESIGNER Adobe Systems Inc

It’d be great to get an insight into a respected artist’s thought process.

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The Rise of the Visual Strategist

Hilton Austin Downtown Salon G 500 E 4th St

3:30PM - 4:30PM

As the need to visually communicate explodes, organizations of all sizes face the need for new staff, tools and mindsets. This goes far beyond an Instagram account manager, into the heart of an organization’s mission, brand, legacy and value. But in most cases, the approach to visual narra-tive is ad hoc, at best. Solving this problem will require an integrated approach that is grounded in education, technology, business needs, and an understanding of visual semiotics. Dennis Keeley has been addressing this from the education side, while Peter Krogh has been working on technical development. They will discuss the new role of the corporate visual strategist and the opportunities it presents.

http://schedule.sxsw.com/2016/events/event_PP50707

Dennis Keeley CHAIR OF PHOTOGRAPHY Art Center College of DesignPeter Krogh PROD TEAM LEAD PhotoShelter Inc

Yet another new job description for an ever evolving industry, but what does it mean from both an educational and professional viewpoint?

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Culture: The New Currency of Retail

Hilton Austin Downtown Salon K 500 E 4th St

5:00PM - 6:00PM

Everything a consumer could possibly need is available (often at a better price) at the click of a button. Retail has officially gone digital. But unof-ficially, the shop experience is still indispensable. One by one, ecomm powerhouses are returning to the ground.

Modern retailers are prioritizing hubs for culture and community over boxes to transact sales. Traditional retail spaces are no longer being treat-ed as just a place to sell product. Instead retailers are creating an environ-ment where brand values can be experienced and shared with like-mind-ed peers. The brick-and-mortar experience is transforming into a cultural hot spot for building community.

http://schedule.sxsw.com/2016/events/event_PP51075

Ethan Song CO-FOUNDER& CEO Frank & OakLacey Norton HEAD OF RETAIL Kit and AceRick Badgley VP OF RETAIL TOMSRobbie Myers EDITOR-IN-CHIEF Elle Magazine

In the digital realm, retailers are increasingly aligning with culture via ‘branded content’, but on the flip side the physical realm is changing for them too. What does this mean for designers and content creators?

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PARTYVodka&Videos SXSW edition!

Videotape HQ 610 North Interstate 35 Frontage Road Austin, TX

6:00PM - 10:00PM

Want a taste of Berlin in the middle of Texas - come check out Berlin’s hottest new party series Vodka & Videos: SXSW edition - presented by Videopath. The minimal techno plays from 6pm - 8pm on March 11th, @ Videotape HQ (610 North Interstate 35 Frontage Road). Expect an evening of hard liquor, great people and weird videos. FREE DRINKS

https://vodkavideos.splashthat.com/

Saturday 12th MARCH 2016

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Animating the User Interface: Designing for MotionJW Marriott Salon A 110 E 2nd St

9:30AM - 11:30AM

From transitions to loaders, user interfaces are coming alive with motion like we’ve never seen before. Animation, or “motion design,” has be-come an essential part of the designer’s toolkit for expressing fundamen-tal interaction design principles. In this workshop, Angie Terrell will show how the aims of interaction design are fulfilled through animation and will discuss what to consider when using animation in your own designs.

Through discussion and hands-on implementation, attendees will learn to design and prototype animation using tools like Keynote, Pixate, and Invision.

http://schedule.sxsw.com/2016/events/event_PP52943

Angie Terrell UX/UI DESIGNER & INSTRUCTOR Big Nerd Ranch

Looks like a good technical intro to motion for UI designers.

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Virtual Reality and the New Sales ExperienceSheraton Austin Capitol Ballroom 701 E 11th St

11:00AM - 12:00PM

The next store you enter may be in your head…or on your head. Virtual Reality (VR) and Augmented Reality (AR) systems could revolutionize how marketers interact with consumers and how shoppers experience prod-ucts. Our panel of pioneering marketers will discuss how they and their customers are exploring virtual space. Is this the dawn of “Retail Every-where”? Will consumers strap on your store to walk the aisles virtually or shop with friends who are thousands of miles apart? Are VR test drives in the car showroom (or in your living room?) going to make for more informed purchases? Will AR make live shopping as data-rich as online browsing?

http://schedule.sxsw.com/2016/events/event_PP57973

Eric Oliver DIR/DIGITAL MKTG The North FaceStephanie Llamas DIR OF RESEARCH & INSIGHTS SuperData ResearchTorsten Wingenter HEAD OF DIGITAL INNOVATIONS Lufthansa Victor Lee SVP OF DIGITAL MARKETING Hasbro

Virtual reality is a hot topic this year and it’ll be interesting to see what impact big brands think this will have on their consumers. Straight from the horse’s mouth!

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Luke Skywalker Can’t Read and Other Geeky Truths Austin Convention Center Room 10AB 531 E 4th St

11:30AM - 12:00PM

Why do the Jedi love holograms? Why do Kirk and Spock love paper books? Hidden in plain sight, genre fiction is often very revealing about our own culture; particularly in how we communicate. From the benign robots of Asimov, to Kylo Ren’s spotty comprehension of history, join author Ryan Britt as he discusses the tech and media profundities present throughout popular science fiction & fantasy.

http://schedule.sxsw.com/2016/events/event_PP92481

Ryan Britt AUTHOR

This book looks very intriguing. It’s a new level of fan culture that really starts to break down realism in the universes created inside our favourite franchises.

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Designing Experiences Offline and Online

JW Marriott Salon FGH 110 E 2nd St

12:30PM - 1:30PM

More and more companies who create online experiences are finding the way people experience their “product” takes place in the real world. From Lyft, to Handy to Airbnb, designers need to be working toward the holistic experience - online and offline. Learn how the Airbnb Experience Design team leverages pixels to create a better offline experience at all stages of the user’s journey. Through their app and website Airbnb helps build a trusting relationship between strangers, helps travelers find the right travel destination, and helps hosts be even better hosts. Critical to this strategy is building a coherent brand that is consistent at every stage of the users’ journey, on every platform.

http://schedule.sxsw.com/2016/events/event_PP53733

AirBnb is leading the way in changing the travel experience. It’d be great to see how this is synchronise from mobile app to travel destination.

Katie Dill HEAD OF EXPERIENCE DESIGN Airbnb

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Can Companies Be Activists?

Hilton Austin Downtown Salon J 500 E 4th St

12:30PM - 1:30PM

How do you feel about same-sex marriage? Obamacare? Global Warm-ing? Today, it’s not just individuals engaging in a public dialogue, it’s corporations taking public stands. It is no longer enough to do no harm. Companies must actively be doing good to win the hearts, minds and money of today’s consumers. 56% of Americans believe corporations should publicly engage on controversial issues, and Millennials are 20% more likely to shop at places whose values mirror their own.

So how does a brand do this? This is a panel with companies who’ve all taken a stand. They’ll explore the huge risks and even larger rewards that can come with it and why it’s time we all join the conversation.

http://schedule.sxsw.com/2016/events/event_PP57109

We all have personal brands and we all have opinions. It’d be great to see how big companies align these things with the aim of having a positive impact.

Molly Swenson COO RYOTNatalie Byrne DIR OF GLOBAL IMPACT DermalogicaSasha Markova CREATIVE DIR MotherVivek Varma EVP PUBLIC AFFAIRS, STARBUCKS Starbucks

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A Filmmaker’s Exploration of Outer Space Austin Convention Center Room 17B 531 E 4th St

2:00PM - 3:00PM

In 1969, we saw man take one small step in black and white. Today, space programs and filmmakers are leveraging new cutting-edge capture tech-nology to provide breathtaking imagery and new insights into our planet and the galaxy that surrounds us. Join experts in the field as they examine the latest innovative techniques and camera equipment being used to transport us closer to space than we’ve ever imagined.

http://schedule.sxsw.com/2016/events/event_PP53556

Who doesn’t want to see a real life astronaut?!

Harry Knowles FILM CRITIC & WRITER Ain’t It Cool ProductionsMarsha Ivins INDEPENDENT CONSULTANT RETIRED ASTRONAUTToni Myers DIR & PRODUCER IMAX Corporation

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Accessible Design Thinking

JW Marriott Salon B 110 E 2nd St

3:30PM - 5:30PM

Our Inclusive Design workshop will give attendees an overview of the key accessibility areas to address during the design thinking segment of product design. We will touch on designing for users who are blind or have low-vision, users with cognitive disabilities, and users with physical disabilities that keep them from using a mouse. With interactive exercises mixed into short lectures, this workshop will give attendees the knowl-edge they need to implement accessibility design into their development cycles.

http://schedule.sxsw.com/2016/events/event_OE05509

An interactive workshop on designing for accessbility.

Bo Campbell ACCESSIBILITY DESIGN CONSULTANT IBMJoni Saylor EXEC ASST TO PHIL GILBERT/IBM DESIGN GM IBMMary Jo Mueller ACCESSIBILITY STANDARDS PROGRAM MGR IBM

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PARTYDrink and Click™ Austin, Texas Event with OlympusChicon Collective - 301 Chicon Street, Austin, TX 78702

6:00PM - 10:00PM

In town during SXSW? Kick things off the Drink and Click way! In the spirit of the festival our friends from Olympus will be bringing their latest gear to test.

Olympus is having a giveaway. More details to come.

Brooklyn Brewery will be providing the (free) beer, Spirit of Texas will be providing the (free) liquor, and East Side Fillin’ Station will be outside for the grub. YOU provide the party.

We’ll have cameras available to borrow, models available to shoot, and a DJ spinning all evening.

https://www.eventbrite.com/e/drink-and-clicktm-austin-texas-event-with-olympus-tickets-21653993678

Sunday 13th MARCH 2016

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The New Web Typography

Austin Convention Center Room 10AB 531 E 4th St

9:30AM - 10:30AM

Most designers think the goal of typography is clarity: to give as unam-biguous and uncluttered a vessel for the message being presented to help create understanding. But what if they are wrong? What if better understanding does not come though simplicity of design, but rather by introducing controlled complexity?

Jason reads from his new book “The NEW Web Typography,” about new ways of viewing the importance of design that can help aid readers in understanding and remembering what they are reading, not just speed through it.

http://schedule.sxsw.com/2016/events/event_PP58326

Jason Cranford-TeagueCO-FOUNDER|LEAD CREATIVEThe CranfordTeague Group

A must for typography fanatics.

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How to Keep Your Design Job in the Next Five Years Austin Convention Center Job Market Stage 531 E 4th St

12:30PM - 1:30PM

In the near future, we will witness significant changes that will impact our discipline: AI-driven design, new training programs, offshore competition, reliance on proven patterns, and deprecated processes will all contribute to a competitive career environment that will favor the adaptable. From gaining new skills to embracing new technologies, designers will have to evolve to survive.

http://schedule.sxsw.com/2016/events/event_PP55334

The robots are coming to take our jobs!!!

David Hindman INTERACTION DESIGN DIR FjordPeter Burnham SERVICE DESIGN LEAD Fjord

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Why We Crave Touch in Our Interactions with Tech JW Marriott Salon D 110 E 2nd St

3:30PM - 4:30PM

In recent years, there has been an undercurrent of consumers rejecting technology – whether it is preferring a paper book or a printed Polaroid over a digital photo – to get back to the realities of life. While some of this trend can be attributed to nostalgia, the real implication is that hu-mans are revolting from tech because they crave touch experiences. We have a need to feel objects vs interacting on a glass screen. This panel of international experts will examine how we can break out from behind the glass screen and offer a more satisfying technology experiences. The panel will discuss the human need for touch, and the present and future technologies that aim to meet this need.

http://schedule.sxsw.com/2016/events/event_PP52083

Great collection of speakers talking about the evolution away from glass screen interfaces.

Ali Israr SR RESEARCH ENGINEER The Walt Disney CompanyChad Sampanes DIR/UX RESEARCH ImmersionMarianna Obrist READER (MULTISENSORY EXPERIENCES) University Of Sussex

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Writer’s Blockchain: Full Stack Storytelling Austin Convention Center Room 12AB 531 E 4th St

5:00PM - 6:00PM

As technology accelerates the potential to create more immersive expe-riences, storytellers are faced with new creative and business challenges. Tech founder, Ann Greenberg (Gracenote, Sceneplay,) futurist, Robert Scoble, (Rackspace) and multi-platform producer, William Kendall (Battle-star Galactica, Under the Dome,) explore how creators can utilize emerg-ing platforms like the Blockchain to get paid. We’ll discuss the impor-tance of trusted environments for creators as they explore new formats while opening up their stories to deeper audience participation. We’ll look at what it means to have an end-to-end approach to developing a storyworld for linear, VR and AR: full stack storytelling!

http://schedule.sxsw.com/2016/events/event_PP52331

This looks very futuristic! In a nutshell: “VR + AR storytelling with creators using Blockchain technology to get paid.”

Ann Greenberg FOUNDER & CEO Sceneplay IncRobert Scoble FUTURISTWilliam Kendall MULTIPLATFORM STORYTELLER Paix

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PARTYMashBash

The Main 610 East 6th Street, Austin, TX

9:00PM - 2:00AM

Drink, dance and take a glimpse into the future of the internet with Mashable and a few hundred of our closest friends during SXSW’s hottest party.

FREE DRINKS

https://mashbashsxswi16.splashthat.com/

Monday 14th MARCH 2016

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Dashboards are Easy, Visualization Is HardCapital One House at Antone’s 305 E 5th St

9:30AM - 10:30AM

Though mathematicians and computer scientists have a pretty good vocabulary for describing problems in terms of computational complexity, much less effort has been devoted to approaching data visualization in terms of problem “hardness”. This panel will bring together visualization practitioners and theorists to talk about their strategies for approaching new projects, what factors they draw from to classify a problem as ‘basi-cally solved’ versus challenging and worth additional effort.

http://schedule.sxsw.com/2016/events/event_PP91961

Data Visualisation always looks great, but technically it’s hard to achieve for designers who aren’t as tech savvy. Hopefully some scientists and mathematicians can explain this to us.

Eli Bressert HEAD OF DATA LABS Stitch FixGaia Scagnetti ASST PROF - GRAD COMMUNICATION DESIGN Pratt InstituteKeelan Downton DATA VISUALIZATION ENGINEER Capital One

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The Psychology of Color Thinking for Better Design JW Marriott Salon FGH 110 E 2nd St

11:00AM - 12:00PM

Throughout time, iconic brands have harnessed the power of color, pro-ducing strong emotional and psychological impacts on their business. The combination of Coke Red with the white cursive logo reminiscent of times past, or Tiffany Blue with its signature bow, cannot be mistaken and have come to define their respective brands. More than ever, we live in a design-obsessed culture – but has color fallen from the forefront of that conversation? The symbiotic relationship between color thinking and design, will lead to better design and stronger brand equity in today’s option-saturated and attention-scarce world.

http://schedule.sxsw.com/2016/events/event_PP52249

Colour theory is such a deep and interesting subject for designers.

Laurie Pressman VP PANTONE COLOR INSTITUTE PantoneMikel Cirkus GLOBAL DIR, CONCEPTUAL DESIGN/FLAVORS Firmenich

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Sucking Less When Presenting Creative JW Marriott Salon FGH 110 E 2nd St

12:30PM - 1:30PM

Presenting creative is both hard and scary. After 25 years of doing it, I only suck less than I used to, but I’ve learned a few things along the way. More than simple tips, we will discuss an approach to presenting creative that takes into consideration your relationship with the client and your cli-ent’s mindset when reviewing and selecting creative. We will also explore how all client interactions leading up to the presentation of creative influ-ence and impact that moment. This session will reduce the pain associat-ed with presenting creative, improve your confidence, and sharpen your ability to guide your client to the right solution.

http://schedule.sxsw.com/2016/events/event_PP56997

As creatives it’s easy to be insular, but pitching our work well is essential to delivering our best work.

Michael Griffith VP OF UX & EXEC CREATIVE DIR Bottle Rocket

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Ultimate Empathy Machine: 360 Storytelling in VRAustin Convention Center Room 9ABC 531 E 4th St

2:00PM - 3:00PM

The VR industry has seen explosive growth over the past couple of years, with companies like Oculus and Valve consumer VR headsets in 2016. While there a number of companies are tackling the VR hardware prob-lem, there simply isn’t enough content to support all of these devices. 360 video is an efficient and effective way to create content for VR, and we’re seeing a new medium for storytelling emerge before our eyes. Join our panel of VR storytelling pioneers as we discuss the advantages, chal-lenges, tradeoffs and techniques of working in this new medium. Hear from our successes and failures so that you may leave inspired to succeed in this new medium.

http://schedule.sxsw.com/2016/events/event_PP50059

Storytelling in VR is still in the early stages, the rules aren’t quite written yet. This looks like the perfect panel to get us started.

Andrey Doronichev PROD MGR FOR VR APPS GoogleAustin Mace CEO & FOUNDER SubVRsiveJim Geduldick MARKETING MGR AT GOPRO GoProSarah Hill CHIEF STORYTELLER Story Up Studios VR

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Beyond the Screen: Interface Pioneers on Future UI Austin Convention Center Room 9ABC 531 E 4th St

3:30PM - 4:30PM

Thirty years ago the creation of graphical interfaces made computers vastly more accessible than text interfaces and paved the way for the Internet revolution.

In the past few years, we’ve rapidly adopted multiple new interfaces for an ever increasing range of devices. Touch, voice and gesture are part of our daily lives now.

So what’s coming next? And how will those new interfaces revolutionize our relationships with computers, information, different environments and each other?

http://schedule.sxsw.com/2016/events/event_PP58003

User interface is changing beyond graphical UI, where does that leave us designers?

Avi Cieplinski PROTOTYPE INTERACTION DESIGNER TwitterMarcus Weller CEO & FOUNDER SKULLYTan Le CEO & FOUNDER Emotiv Tim Wagner BRAND & INNOVATION STRATEGIST btrax Inc

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PARTYA Tale of 3 Cities: Austin, London and OsloBrass House, 115 San Jacinto Blvd, Austin, TX 78701

5:00PM - 11:00PM

What happens when the best and brightest of 3 of the most creative and digitally-savvy cities in the world come together? A Creative Cities Jamboree, that’s what. This is a SXSW fringe event like no other! It features a “creative improv” quiz between Austin, London and Oslo, a live innovation podcast and a social media popularity contest. Plus beer. Lots of beer.

DRONE DELIVERED PINTS DRONE PINATAFREE FOODFREE DRINKS

https://www.eventbrite.co.uk/e/the-oslo-lounge-monday-registration-21060206645

Tuesday 15th MARCH 2016

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From Cartoons to Apps: UI Animation in 2450! JW Marriott Salon D 110 E 2nd St

11:00AM - 12:00PM

How do you react to animation or audio within an app? You probably take it for granted, assuming it’s only there for aesthetics. There is a lot of UI design that is still created with an old, static web mentality, but design-ers are now shifting to being more mindful of what animation and sound mean in terms of the user experience.

How can the designers of tomorrow create the next generation of inter-faces while drawing inspiration from animators of the past? What does Bugs Bunny know about making apps anyhow?

Miguel Montanez, PBS KIDS, and Dave Schlafman, CloudKid, will take a deep dive into how UI animation and audio have shifted from ornamental

http://schedule.sxsw.com/2016/events/event_PP55387

This could be fun! How old cartoons can inspire futuristic UI animation.

Dave Schlafman CREATIVE DIR Jibo, Inc Miguel Montanez DIR OF CREATIVE TECHNOLOGY PBS

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Subtle Interfaces: Designing for Calm Tech JW Marriott Salon D 110 E 2nd St

3:30PM - 4:30PM

Some of the world’s best technologies do one thing brilliantly. This panel brings together leading UK creatives and researchers who are developing products and experiences that are calm, slow and often magical. When we let go of trying to be all things to all people, we make space for imag-inative interfaces and disruptive ideas.

Our panellists embrace cutting edge technologies, working with physical and digital materials. They design products that respond to specific social contexts; ranging from the personal relationships that we have with ob-jects in our homes, to the social displacement inherent when moving to a care home, to our many and varied experiences of the cities we live in.

http://schedule.sxsw.com/2016/events/event_PP54069

A great selection of UK professionals.

Chloe Meineck DESIGNER STUDIO MEINECKPeter Bennett RESEARCHER & DESIGNER University of BristolTom Metcalfe CREATIVE DIR Thomas BuchananVerity McIntosh PERVASIVE MEDIA STUDIO PRODUCER Watershed

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Closing Remarks: Bruce Sterling

Austin Convention Center Ballroom D 531 E 4th St

5:00PM - 6:00PM

World traveler, science fiction author, journalist, and future-focused de-sign critic Bruce Sterling spins the globe a few rounds as he wraps up the Interactive Conference with his peculiar view of the state of the world from a global perspective, as one who lives in Turin, Belgrade, and Austin. Most recently, Bruce has been an instigator of the DIY - Internet of Things model home project, Casa Jasmina. He also makes an annual “state of the world” assessment, with Jon Lebkowsky, for two weeks every January on The WELL.

http://schedule.sxsw.com/2016/events/event_PP57474

Bruce Sterling AUTHOR Bruce Sterling

A science fiction that consistently makes profound statements.

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PARTYBarreled Party

Dulce Vida Tequila

5:00PM - 11:00PM

Back for another year, we invite you to join us for our celebration of Texas music legends, tremendous culinary creations and outstanding adult beverages. It’s all here, a lil’ “Southwest of Weird,” at Dulce Vida World Headquarters. We hope to see you here!

FREE DRINKSFREE FOOD

http://barreledparty.com/

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ENJOY SXSW 2016AND FEEL FREE TO STALK US: @VectorMeldrew @ComputerArts @CreativeBloq