Nov 8th 2011

Created by: Emad Saif www.emadsaif.com

Canvas

Based on

THE

Agenda

6:30 7:30

Business Model Canvas &

Examples

8:00 8:30

Group Workshop

Presentations &

Discussion

7:00 9:00

2

7:20 8:10 8:20

Lease $25/month

+ 4¢/copy (min of $49/month)

3

First Plain Paper Photocopier - 1950

business

model

“A business model describes the rationale of how an organization creates, delivers, and captures value”

4

Customers Organization

Product/Service

Revenue ($)

Create Deliver

Capture

BUSINESS MODEL

5

business

model

canvas

6

tool to create & analyze

business models...

7

YOU CAN

• Create new business models easily

• Analyze & update your existing business model

8

building

blocks

9

Customer Segments

which customers and users are you serving? which jobs do they really want to get done?

10

Value Proposition

what are you offering them? what is that getting done for them? do they care?

11

Channels

how does each customer segment want to be reached? through which interaction points?

12

Customer Relationships

what relationships are you establishing with each segment? personal? automated? acquisitive? retentive?

13

Revenue Streams

what are customers really willing to pay for? how? are you generating transactional or recurring revenues?

14

Key Resources

which resources underpin your business model? which assets are essential?

15

Key Activities

which activities do you need to perform well in your business model? what is crucial?

16

Key Partners

which partners and suppliers leverage your model? who do you need to rely on?

17

Cost Structure

what is the resulting cost structure? which key elements drive your costs?

18

Business Model Canvas

19

VALUE

PROPOSITION

CHANNELS

RELATIONSHIPS CUSTOMER

SEGMENT

REVENUE STREAMS COST STRUCTURE

KEY

PARTNERS

KEY

RESOURCES

KEY

ACTIVITIES

Your Business Model Canvas

20

EXAMPLES

EXAMPLES

21

Example 2

Affordable VOIP calls

Example 1

Refreshing lemonade to joggers

at public parks

22

VALUE

PROPOSITION

CHANNELS

RELATIONSHIPS CUSTOMER

SEGMENT

REVENUE STREAMS COST STRUCTURE

KEY

PARTNERS

KEY

RESOURCES

KEY

ACTIVITIES

Kelly’s Lemonade Stand: Refreshing Lemonade

23

VALUE

PROPOSITION

CHANNELS

RELATIONSHIPS CUSTOMER

SEGMENT

REVENUE STREAMS COST STRUCTURE

KEY

PARTNERS

KEY

RESOURCES

KEY

ACTIVITIES

Skype

24

Example 3 Example 4

Photo sharing online Smooth shave for men & women

25

VALUE

PROPOSITION

CHANNELS

RELATIONSHIPS CUSTOMER

SEGMENT

REVENUE STREAMS COST STRUCTURE

KEY

PARTNERS

KEY

RESOURCES

KEY

ACTIVITIES

Flickr: Photo Sharing

26

VALUE

PROPOSITION

CHANNELS

RELATIONSHIPS CUSTOMER

SEGMENT

REVENUE STREAMS COST STRUCTURE

KEY

PARTNERS

KEY

RESOURCES

KEY

ACTIVITIES

Gillette: Razors & Blades

27

Break... 28

WORKSHOP

29

WORKSHOP

1. Assemble in teams

2. Create canvas

3. Write key words on sticky notes

4. Place sticky notes on the canvas

5. Present your canvas

30

Create a CANVAS

of your enterprise project

31

Break... 32

Presentations minute 1

33

Discussion

34

so what’s beyond the CANVAS?

35

you need to validate your model assumptions with the customers until you get it right!

36

BUSINESS PLAN

37

www.BusinessModelGeneration.com

38

THANK YOU!

Emad Saif www.emadsaif.com

39