swad candy - re-branding
DESCRIPTION
Re-Branding of Swad CandyTRANSCRIPT
WE Raiders ADHISH KUMAR SINHA (01)
ASHISH BADHE(08)
AKHIL SAKARWAL(02)
HARISH KUMAR (16)
MANOJ KUMAR(23)
SURBHI SINGH()
Just Remember Your Childhood
Panjon Limited Incorporated in 1964 by Mr. Nagin Bhai Kothari
Manufacture and market FMCG & Ayurveda formulations
Tremendous goodwill amongst consumers & nutritional experts.
Vision
“To be a significant global player in consumer products and medicinal treatment by providing high quality, affordable and innovative solutions”
Mission
“To benchmark a global standard in FMCG & Medicinal Segment to transform our idea into shear reality !”
Products
Swad Digestive Candy“Chahe Jitna Bhi Khao ,Swad Se Pachao ”
Ayurveda-based Digestive candy
Enjoys the status of a pioneer in digestive candy segment
Khatta Meetha taste
Flagship product of the company
Another Variant -- Swad Chatpati
High Brand Recall ( Primary Research)
Issues
High lead content
Our New Logo and Packaging
Segmentation, Targeting & Positioning
Mass Marketing“For people looking digestion of meal”
Ayurvedic Disgestive Medicine
Market Specialization: “All age groups,
covering”
BCG Matrix
SWAD stands as Dog
Low awareness
Low growth
Competitors
Local competitors
Local churan,amla,ajjwain
Direct competitors
Hajmola
Indirect competitors
Eno,Pharmaceutical products
Rebranding strategies
Unique values
Strong brand recall,taste,digestive property
Core audience
open to mass but mostly targeting youth
Crafting the message
Same taste of the SWAD candy they used to have for fun and digestion in their childhood
Feature as Audio candy
Market
Existing market
Rajasthan ,MP,UP,Bihar,Gujarat,Maharashtra
New market
South Zone (Regional and English)
Distribution channel
Manufacturers Whole sellers Retailers Customers
Projection
General stores, Medical shop, Super Market,Pan Wala
Promotion
Using right voice
TV ads
Associating with celebrities like Ranveer Kapoor and Parinita Chopra
Interacting with School childern
Campaign by sponsoring events
New tag line “Aaj bhi mera Best…!!”
Pricing and Packaging
Pricing
50 paise per peice
Packaging
Simple and attractive packaging with Black and White checkers
Thank You !!!!!