sustainable labels + packaging innovations guide labelling ......no mixing with other plastics, and...

Sustainable Labelling Solutions

Labels + Packaging Innovations Guide Europe 2020

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Labelling solutions that enable sustainability

Contents

2 Sustainable Packaging Trends4 Labels and Packaging Legislation6 Packaging Recyclability10 Designing for Recyclability16 Sustainable Labelling Products20 Life Cycle Assessment Tool

We are committed to making every product we develop more sustainable than its predecessor.

As trailblazers and innovators in the labels and packaging industry, we aim to delight our consumers on all fronts – with advanced materials, design, aesthetics, experience, sustainability and technology. And while serious strides have been made already, the future is coming fast and change is a constant.

We always aspire to be at the forefront – to understand not only what our customers need today, but what they don’t know that they need yet. Through our Eco-Design approach, we are committed to making every product we develop more sustainable than its predecessor. We believe working together with the industry, the ecosystem and our customers is key to delivering the sustainable and intelligent label solutions for the decades to come.

Whether it’s packaging that vanishes, easily enters the circular economy, is digitally connected, or has longevity through up-cycling, brands need to be prepared and embrace new technologies, materials, and sustainable designs as more choice becomes available.

We strive to be sustainably conscious not just because the world expects us to do things sustainably, but because we do. And the future of labelling is now.

Hassan RmaileVice President and General Manager Label and Graphic Materials EMEAAvery Dennison

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A growing focus on sustainability and carbon reduction is shifting the conversation in the labels and packaging industry. As demand for sustainable packaging increases, global brands must evolve or be left on the shelf.

Sustainable Packaging Trends Sustainability Regulations

Closing the Loop

IoT (Internet of Things)

Reinventing the Box

Plastic Free

Globally, governments at the local and federal level are creating incentives for brands to cut their carbon footprint. Consumer packaged goods, with limited lifespan packaging, present a big opportunity to reduce waste on a global scale. The €6.2 billion Circular Economy Programme in Europe is one such program, which includes a commitment to increase packaging recycling to 75% by 2030.

According to a recent study from GlobalWebIndex1, over 60% of consumers want packaging that is easier to recycle, and in the past nine years, are increasingly willing to pay more for eco-friendly or sustainable products. Reengineering recycling programs, creating packaging with high recycled content, and product re-filling programs are all landing well with consumers demanding less waste and a more circular economy.

As consumers are increasingly connected to the digital world in their everyday lives, they are also steadily hungrier for products that do the same. Packaging that connects to the virtual world offers brands the opportunity to share information on provenance, ingredients, and packaging recyclability—all through the simplicity of a QR code, RFID-enabled label, or NFC tag.

Online shopping is one of the most popular shopping methods, as it makes the global marketplace accessible for the typical consumer, and delivery is fast and cheap. A rise in branded e-commerce packaging and packaging that helps combat theft is shifting how brands deliver their goods to consumers. Some brands are getting rid of the box altogether and using a durable, reusable tote or container for product delivery.

A 2019 PwC survey2 of 1,000 UK supermarket shoppers found that 52% choose goods that are packaged in materials they know can be recycled, and 48% of millennial shoppers have started swapping their regular brands based on packaging. Alternatives to plastic packaging include pack switching and plastic-free private labelling.

1. GlobalWebIndex, Report: Sustainable Packaging in 2019, accessed April 2020.2. PwC, The Road to Circularity: Why a circular economy is becoming the new normal, published July 2019.

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Labels and Packaging Legislation

On a global level, labels and packaging legislation is more focused than ever on sustainability. To remain on the shelf, it's important to stay up-to-date and compliant.

European Green Deal Single-Use Plastics (SUP) Directive Packaging and Packaging Waste Directive (PPWD)

Waste Framework Directive (WFD)The European Green Deal is the European Union’s new agenda for sustainable growth. The aim is to reach net-zero greenhouse gas emissions by 2050.

One of the main blocks of the Green Deal is the new Circular Economy Action Plan, which announces initiatives along the entire lifecycle of products. The plan targets product design, circular economy processes, sustainable consumption, and aims to ensure that the resources used are kept in the EU economy for as long as possible.

In May 2018, the European Commission adopted new EU-wide rules to target the 10 single-use plastic products most often found on Europe’s beaches and seas. The directive includes significant national consumption reduction of plastic food containers, plastic packets and wrappers, and beverage containers.

It includes new product design requirements, such as attached caps and lids for beverage containers, and creates a 90% collection target for plastic bottles. Producers are required to contribute to raising awareness, cleanup, collection, and waste treatment.

PPWD is an EU harmonisation measure that establishes common rules to enable free trade of packaging and packaged goods throughout the EU. The objective is to help prevent obstacles to trade and to reduce the environmental impact of packaging.

The directive defines essential requirements on design that packaging must meet to benefit from the free movement guarantee. And it sets targets for the amount of used packaging that must be recycled or otherwise recovered in all EU member states.

National differences in transposition have led to different ways of implementing the PPWD. As a result, there is wide variation in packaging waste management performance in the EU-28.

WFD is an environmental protection measure that establishes how waste should be managed within the EU. It aims to reduce the environmental impact of waste and to encourage efficient use of resources through reuse, recycling, and other forms of recovery.

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Landfill Downcycle RemanufactureIncineration Recycle Reuse Reduce AvoidWaste to energy

Reprocess into fuel

The waste hierarchy

Main plastics types, applications and recycling potential

Ease of recycling various material types

Necessary processes to gain 'Recyclable' classification

The waste hierarchy is a set of priorities for the efficient use of resources that advances the circular economy. In place of the traditional waste management approach consisting of three Rs (Reduce, Reuse, Recycle), it shows a more elaborate waste management hierarchy – listing actions in order of priority, from least to most favourable from an environmental perspective.

Downcycling Packaging is recycled for lower grade applications

Example: Food grade packaging fibers are recycled into industrial grade fibers

Recycling Packaging is recycled for alternate applications

Example:Food grade packaging fibers are recycled into non-food grade fibers

Remanufacturing Packaging is recycled back into the same applications

Example: Food grade packaging is remade into food grade packaging

Packaging Recyclability What does it mean to be recyclable?

To create sustainable packaging, we must adopt label technologies that reflect a whole systems approach—from materials design to end-use—and work in harmony with the existing recycling stream.

To be considered “recyclable”, a product has to be collected, sorted, processed, and applied – none of these processes can be missing.

Collected Sorted Processed Applied

Milk bottles/jugs, freezer

bags, dip tubs, shopping bags,

ice cream containers,

juice bottles, shampoo bottles,

chemical & detergent

Cosmetic containers, commercial cling wrap

Squeeze bottles, cling wrap,

shrink wrap, rubbish/trash

bags

Microwave dishes, ice

cream tubs, potato chip

bags, dip tubs

CD cases, water station cups,

plastic cutlery, imitation crystal glassware, video

cases

Foamed polystyrene

hot drink cups, hamburger

take-away clamshells,

foamed meat trays, protective

packaging for fragile items

PET HDPE PVC LDPE PP PS EPS OTHER

Water & soft drink bottles, salad domes, biscuit trays,

salad dressing and peanut

butter dressings

Bottle to bottle Bottle to bottle Limited options Limited optionsLimited optionsDowncycledDowncycled Limited options

Water cooler bottles,

flexible films, multi-material

packaging

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Paper and Cardboard

Glass Metal Cans PET HDPE PP PS

Organised collection

Easy to separate

Availability of recyclers

Outlets for recycled materials

Food grade options for recyclates

Decoration impact on recyclability

Key: Technical challenges Some challenges Fully establishedDisposal Resource recovery Avoidance


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Chemical recycling describes innovative technologies where plastic waste is converted into feedstock that can be used to create new plastic products. Because chemical recycling methods and output varies, its environmental and economic impact are still being evaluated by the industry.

Mechanical recycling is a method by which waste materials are recycled into secondary raw materials without changing its basic structure. The material passes extensive manual or automated mechanical sorting processes in specialised facilities, designed to separate the different material streams. After the cleaning and grinding processes, the material is recovered by remelting and re-granulating.

In terms of use, chemical recycling is a complementary solution to mechanical recycling, where the latter proves to be inefficient in case of difficult to recycle plastics, i.e. not properly sorted, multilayered, or heavily contaminated waste.

To support our customers in finding solutions that enable recycling, Avery Dennison has partnered with Romei Replastics to convert waste material from the labelling process into new raw materials. The process includes collecting PET liner from customers, reshaping into flakes and high performance compounds, and recycling into new products.

Romei Replastics has 6,000 sqm of recycling facilities in Scarperia e San Piero, Italy, with a production capacity of 10 tons per hour. Their facility uses only renewable energy, including energy produced by 3,000 sqm of photovoltaic panels. The company also collects, purifies, and reuses rainwater that is used in the extrusion process.

Two main challenges for recycling PET liners are the quality of the material delivered and local legislation. To be reshaped, scraps must be clean, homogeneous, and properly palletized before transportation. The presence of contaminants or other polymers makes them not recyclable through mechanical recycling. In terms of legislation, PET liner scrap collected from label producers is considered industrial waste and can be legally recycled. The same scrap collected from end-users is considered a waste material and must be handled in compliance with waste regulation, which limits recycling capacity and transportability.

If three quality requirements are respected - no contaminants, no mixing with other plastics, and proper packaging - PET Liners material becomes a reusable resource.PET Liner is collected

by customer

It is transported to Romei

New products

Romei recycles the PET liner into valuable alternative raw

materials via:

1. sorting

2. shredding & cutting

3. grinding

4. mixing

5. pellet extrusion

What is the difference between chemical and mechanical recycling?

Avery Dennison's employees have a sincere interest in environmental issues and sustainability. Beyond the slogans, what makes the difference is the real motivation behind the efforts to find sustainable solutions. We are happy to work together and contribute to a circular economy.

Daria RomeiManaging Director Romei Replastics

Creating a circular economy with Romei Replastics

Collected Sorted Processed Applied

Recycling methods

Mechanical recycling

Bottle-to-bottle recycling

The four steps are part of the recycling process. Depending on these steps the waste finds its route either to:

Perfect sorting and no contamination. Preferred route for circularity in the future.

Sorting still required. Mixed material can be recycled back to its base and make material equivalent to virgin standards.

Sorting is not perfect but can be used in alternate applications.This is commonly the existing route.

Remanufactured into the same object, i.e. bottles

Recycled into other applications, i.e. clothing, outdoor furniture, automotive parts

General plastic recycling

Mixed plastics to virgin material quality

Chemical recycling

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The container The label material The adhesive

Designing for Recyclability

Choosing the right label design for your product starts with understanding how the packaging protects your product, enhances consumer use, and enables a sustainable end-life.

Product

Choosing a container starts with the requirements of your product, including safe delivery of your product to the consumer, and meeting safety requirements and compliance regulations.

After the label material has met its compliance requirements, consider how its appearance will communicate the sustainability of your brand, product, and packaging. What material will convey your brand’s sustainability focus best and look best on the shelf?

The combination of container, adhesive, and label can affect the legibility of the label, which could affect compliance, sustainability, and consumer use. If these are important to your product, you’ll need to choose an adhesive that works with you.

Use

Considering how consumers use your product is crucial for choosing the right container. Single-use products might do better in a plain, functional container, while products used daily may need a durable container that’s more aesthetically pleasing to the consumer.

Ensuring the label can stand up to the use of the packaging is incredibly important for sustainability. If a label must be readable throughout the lifecycle of the product, a more durable material may be necessary. But for everyday products that consumers repeatedly buy and know how to use, perhaps a more minimal approach is appropriate.

Ensuring the label stays adhered for as long as necessary is an important consideration. A member of our team can help you choose an adhesive that works with your application and helps your brand meet your sustainability goals.

Afterlife

The lifecycle analysis of your product should include the packaging, as govern-ments and consumers are looking to brands to create products that enable sustainability. If the container can’t be recycled or reused, consumers may choose a product with packaging that can.

When the product comes to the end of its life, how will the label material affect the recyclability of the packaging? For sustainable brands looking to make a meaningful waste reduction, a recyclable or compostable label could be the right choice.

A label shouldn’t hinder the recyclability or reusability of the packaging material. When a product has finished its consumer life and is ready for the waste (or recycle) stream, how will the adhesive affect its sustainability? Make sure you choose an adhesive technology like CleanFlake technology that enables the recyclability of your product.

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What is Eco-Design?

We are committed to making every product we develop more sustainable than its predecessor, taking into account the whole product life cycle from the use of raw materials to the end of life.

To promote proactive thinking, create awareness, and empower our teams to make bold decisions in product development, we have included Eco-Design in our approach to designing products. We have followed the basic steps of a standard life cycle analysis tool (LCA) and the guidelines we already have for our sustainable materials portfolio.

Eco-Design is a multi-disciplinary and criteria-based process to develop products that have the best positive social, environmental, and financial impact.

Eco-design is the guideline for the whole development process, from ideation to implementation, on how our products impact the entire value chain.


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Packaging Substrate

Cardboard PET HDPE PP

Key end use segments

• Transport • Logistics

• Beverage • Food • HPC

• Food • Beverage • HPC

• Dairy • HPC (minor)

Label types and technologies

• Paper DT (PSL) • PP (Wrap around)• PP, Paper (PSL)• Sleeves

• Paper (Wet glue)• PE, MDO, Paper

(PSL)• Sleeves

• Direct print• Paper (Wet glue)• PP (PSL)

Label separation process

Repulping Sink Float Sink Float & Air Blow (bottle to bottle)*

Sink Float & Air Blow

Current Avery Dennison solutions

Standard paper/ VI labels

CleanFlake™ technology

Monomaterial packaging (HDPE)

Monomaterial packaging(PP)

PS Glass Compostable Foil

Flexible Packaging

• Food • Beverage

• Beverage • Food

• Food • Retail

• HPC (wet wipes);• Food

• Direct print• Paper (Wet glue)

• Paper (Wet glue)• Paper, PP (PSL)

• Paper (PSL) • PP, PET, PE (PSL)

Or

• In some cases combination of PET and PP or PET and PE label layers

Brush off paper label Washing, Sorting (visual & mechanical

Industrial composting

No established recycling so far, CEFLEX advocating for Mono PE /Mono PP

In food PVDC-free OXYB solutions are preferred

Monomaterial packaging (PS)

Wash off/glass recycling solutions

Monomaterial and compostable labels

Monomaterial PE / Mono PP labels

PVDC-free OXYB PP labels

Our sustainable solutions for each packaging substrate

* Only available in 2 facilities in Europe


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Working together with the industry and our customers is key to delivering the sustainable label solutions of the future.

Sustainable Labelling Solutions 1514

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Products sourced from a supply chain that shows care for people and the environmentUsing existing production methods, our responsibly-sourced labelling solutions help brands communicate positive values, reduce dependency on fossil fuels by protecting scarce resources, and reduce the carbon footprint of the label.

Give a second life to what we have already usedOur sustainable labelling solutions leverage the circular economy concept with products made with up to 30% recycled content, which saves resources including water, energy, and greenhouse gases.

Sustainable Labelling Products Labelling with sustainability in mind has different meanings for different companies. From responsible sourcing to enabling end-user and commercial recycling, we have solutions that meet your goals.

FSC®-certifiedWe offer the industry’s widest selection of Forestry Stewardship Council® -certified facestocks. More than 80% of the paper products we purchase are made with wood fiber certified by FSC.

Bio-based PEThis bio-based PE filmic facestock is made from sugarcane ethanol. The resin used to produce the facestock is Bonsucro® certified and the biobased content is minimum 80%.

Bio-based PPPP label made from renewable, non-fossil based sources – such as plant-based oils – with up to 100% bio-based content and ISCC certified.

rCrushThe rCrush range is produced with 15 percent agri-industrial by-products and 40 percent post-consumer recycled paper. Choose from facestock made with organic by-products including grape, citrus, and barley.

rDT ecoThermal eco BPA- free and contains 15% recycled content from post-consumer-waste with the same converting performance and DT printability as standard grade.

rMC FSC-certified recycled facestock made from 30% recycled post-consumer waste. Smooth semi gloss appearance, printing quality, and converting performance which are comparable to standard grade.

Cane Fiber PaperPaper made with a min-imum of 90% bagasse fiber, sourced from sugar cane waste.

CottonFace material made from 100% cotton linters. Cotton linters are the short fibers remaining on the cotton seed after ginning and are a by-product of the textile industry.

MarbleBaseFacestock made from calcium carbonate derived from marble mining waste (80%) and HDPE.

rPEMade with 30% recycled PE resin, rPE reduces reliance on fossil-fuel based films, consumes fewer resources and helps to keep plastic out of the waste stream.

rPP Post-Consumer RecycledISCC-certified label material made with certified circular polymer (up to 100% chemically recycled resin from post-consumer waste).

rPP Post Industrial WasteThe first pressure-sensitive label from mechanically recycled PP. White cavitated PP produced from up to 22% post-industrial waste.

Responsibly Sourced Contains Recycled Content


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What we use can be used againOur labelling solutions support more effective recycling of containers with adhesives that facilitate easy removal in bottle washers without contamination of the washing water.

Sustainable Labelling Products

Recycled wine labelsA range of paper facestocks, with 30% to 100% recycled content, and unique finishes ready to inspire creativity.

rBG LinerMade from 15% recycled content coming from liner waste, this liner offers the same conversion and dispensing performance as conventional liners.

rPET LinerPartially made from post-consumer waste from PET bottle flakes, rPET liner is available in 23 and 30 microns, with PET liner recycling options available. MultiCycle

An ultra permanent self adhesive label solution for returnable beer and beverage containers that withstands 30+ product life cycles.

Reclosures solutions— PP and PEFunctional reclosure polypropylene and polyethylene labels to enable PE and PP monomaterial packaging design and recycling for home and personal care.

Reclosures solutions—Oxygen Barrier PPPP reclosure that is PVDC-free, which supports the recycling process and helps to reduce food waste .

CleanFlaketm TechnologyA breakthrough adhesive solution that reduces contamination of PET flakes by allowing the label and container to neatly separate during the recycling process.

Compostable LabelsBiodegradable and compostable solution approved for direct contact for dry, non-fatty foods, which enables standard conversion using conventional printing techniques.

Glass RecyclingA label solution that separates cleanly from the glass cullets during the recycling process, removing unwanted material from entering the recycling stream.

ThinkThinThinkThin portfolio offers facestocks and liners that are up to 50% thinner than comparable constructions.

Wash-off paper adhesivesAdhesives that create a wash-off label for various applications enabling reusability of the glass and plastic packaging.

Wash-off labelsA label construction for returnable beer and beverage bottles, that allows labels to easily and cleanly detach from the bottle in a conventional bottle washer.

Contains Recycled Content

Reduction of Materials

Enables Recycling, Reuse or Compostability

Uses only what is necessaryProducts in our portfolio made with a reduction in materials are produced with less oil, water, and energy, resulting in a reduced carbon footprint compared to conventional label materials.


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A Word on SustainabilityAvery Dennison Life Cycle Assessment Tool

Sustainability is the highest point on the Avery Dennison agenda. We’re taking a wholly new approach right now because we see a real need for change in our industry. Our portfolio development with new products is driven by the concept of sustainability.

Environmentally responsible labelling and packaging can make for a greener world— and a greener bottom line, too. That’s why Avery Dennison has created a product life cycle assessment (LCA) tool that helps our customers understand the environmental consequences of their labelling and packaging decisions.

The tool compares two of our products and provides directional information on environmental impacts across six impact categories, from material extraction, to processing by Avery Dennison, to end of life.

Fossil materialA measure of the depletion of fossil resources for material inputs in barrels of oil equivalent. A barrel of oil is equivalent to 42 gallons or 158,98 liters.

Materials from biobased sourcesThe amount of biobased sources required to produce a material.

WaterThe amount of process water that is treated and discharged to receiving waters. This measure does not include water used for the generation of electric-ity via hydro power or water used for process cooling.

EnergyA measure of the total amount of primary energy extracted from the earth, including petroleum, hydropower, and re-newable sources such as solar power, wind power, and biomass. This does not include the amount of fossil material used as feedstock. The efficiency of electric power and heating processes is taken into consideration.

Greenhouse Gases (GHG)A measure of greenhouse gas emissions, such as carbon dioxide (CO2), methane (CH4), and nitrous oxide (N2O)

Solid wasteA measure of the total amount of solid waste generated that is dis-posed of offsite. This does include waste prior to incineration..

FOSSIL FUEL TREES WATER ENERGY GREENHOUSE GASES SOLID WASTE

PRODUCTS + SOLUTIONS GREENHOUSE EMMISSIONS

CHEMICALS TRANSPARENCY

PAPER WASTE FILM PEOPLE













































In the past, we innovated a product so it fit within the existing supply chain—for conversion and print, we made products that printed easily and looked nice. But in recent years, we’ve been thinking beyond the conversion and labelling process, taking into account the lifecycle of the label.

We realized that to create real sustainable solutions, we have to think about our products in a new way, beyond the point of use, into the afterlife and after use. This is where innovation starts. For example, if you understand how recycling is taking place globally, you realize the need for materials dedicated to each recycling stream, which means the product range today looks much different than it did years ago.

In terms of innovation, we have added to our sustainable design features so that with every new product we develop, the sustainability factor is higher. We’re focused on ensuring that each successive generation of product is more sustain-able than the last, and we’re working in that direction as a team. Across our business, we’re focusing on getting the word out to customers, so they are aware of the function of a label in enabling sustainability.

The biggest change I see in terms of sustainability and innovation in our business is that we are not alone in thinking this way anymore. More often than not, we are approached by brand owners who are coming to us as the market leader for a labelling solution that meets their sustainability goals. Working together with the industry and our customers is key to delivering the sustainable label solutions of the future.

Jan ‘t HartSenior Director Sustainability, Innovation and Compliance for Labels and Packaging Materials Europe


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Glossary of Terms

BiomassMaterial of biological origin, excluding material embedded in geological formations or transformed to fossilized material and excluding peat.

Closed loop systemA system in which materials are reclaimed, returned to, and reused at the same material technical application equivalence or performance specifications as when the material was first used.

CompostabilityA characteristic of a product, packaging, or associated component that allows it to biodegrade, generating a relatively homogeneous and stable humus-like substance.

DegradableA characteristic of a product or packaging that, with respect to specific conditions, allows it to break down to a specific extent within a given time.

Eco DesignA multi-disciplinary and criteria-based process to develop products that have the best positive social, environmental, and financial impact. The guideline for the whole development process, from ideation to implementation, on how our products impact the value chain.

Extended Producer Responsibility (EPR)A policy tool that extends the producer’s full or partial financial and/or operational responsibility for a product to the post-consumer state of a product’s life cycle in order to help meet national or EU recycling and recovery targets.

Greenhouse Gas (GHG)Gaseous constituent of the atmosphere, both natural and anthropogenic, that absorbs and emits radiation at specific wavelengths within the spectrum of infrared radiation emitted by Earth’s surface, atmosphere, and clouds.

Green chemistryThe utilisation of a set of principles that reduces or eliminates the use or generation of hazardous substances in the design, manufacture, and application of chemical products.

Life cycleConsecutive and interlinked stages of a product system, from raw material acquisition or generation from natural resources to final disposal.

Pre-consumer/post industrial wasteMaterial diverted from the waste stream during a manufacturing process. Excludes reutilization of materials such as rework, regrind, or scrap generated in a process and capable of being reclaimed within the same process that generated it.

Post-consumer waste / post consumer recycledMaterial generated by households or by commercial, industrial, and institutional facilities in their role as end-users of the product, which can no longer be used for its intended purpose. Includes returns of material from the distribution chain.

Post consumer resinA plastic that has been re-processed to be re-used in manufacturing, and consists of blended or recycled resins that would have otherwise become waste.

Post industrial resinPlastic waste recovered from industrial processes. Consists of blend or recycled resins coming from industrial waste. In contrast to PCR, PIR is recycled plastic that never left the manufacturing floor (and therefore never made it to the consumer).

Recovered materialMaterial that would have otherwise been disposed of as waste or used for energy recovery, but has instead been collected and recovered as a material input, in lieu of new primary material, for a recycling or a manufacturing process.

RecyclableA characteristic of a product, packaging, or associated component that can be diverted from the waste stream through available processes and programmes and can be collected, processed, and returned to use in the form of raw materials or products.

Recycled contentProportion, by mass, of recycled material in a product or packaging; only pre-consumer and post-consumer materials are considered recycled content.

Recycled materialMaterial that has been reprocessed from recovered [reclaimed] material by means of a manufacturing process and made into a final product or into a component for incorporation into a product.

RefillableA characteristic of a product or packaging that can be filled with the same or similar product more than once, in its original form and without additional processing, except for specified requirements such as cleaning or washing.

Renewable materialMaterial that is composed of biomass from a living source and that can be continually replenished.

ReusableA characteristic of a product or packaging that has been conceived and designed to accomplish within its life cycle a certain number of trips, rotations or uses for the same purpose for which it was conceived.

UpgradabilityCharacteristics of a product that allows its modules or parts to be separately upgraded or replaced without having to replace the entire product.

Definitions ISO 14021:2016(E) and UL 2809: 2019


label.averydennison.com

Avery Dennison Corporate (NYSE: AVY) is a global materials science manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels, and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion.

DISCLAIMER — All Avery Dennison statements, technical information, and recommendations are based on tests believed to be reliable but do not constitute a guarantee or warranty. All Avery Dennison products are sold with the understanding that purchaser has independently determined the suitability of such products for its purpose.

© Avery Dennison Corporation. All rights reserved. Avery Dennison® is a registered trademark of Avery Dennison Corporation. Avery Dennison brands, product names, antenna displays, and codes or service programs are trademarks of Avery Dennison Corporation.

You’re the expert in your business; we’re the expert in labelling. Contact us today to find to find out how Avery Dennison can meet and exceed your needs.

Sustainability. Innovation. Quality. Service.

In 1935, we invented the first self-adhesive label, and we’ve never looked back. With each passing decade, our innovations have further shaped our industry by lifting the limits on what labels can do. The world’s most successful brands know that innovation and evolution are the lifeblood of longevity and success. We’re proud to help our clients continually expand the boundaries of what’s possible.

Work with us

What we stand for

Avery Dennison: Your Partner for Sustainable Labelling Solutions

With an abundance of sustainable labelling solutions and a focus on driving sustainability in the labels and packaging industry, we help brands and manufacturers meet their sustainability goals.

Whether you’re looking for a sustainable solution for an existing application, or you’re looking to reinvent your packaging to be more sustainable, we want to work with you.

As the pioneer in the pressure-sensitive industry, we bring one-of-a-kind capabilities to sustainable labelling. We combine decades of innovation with deep knowledge of both regulatory and legal requirements. We know about the real-world conditions in which our labels must perform, and the technical challenges they have to meet. Whatever your product, wherever it’s going, we can help you develop a sustainable label that sticks with it.

Who we are

sustainable labels + packaging innovations guide labelling ......no mixing with other plastics, and...

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