SUPPLY CHAIN MANAGEMENT AT “THE COCA COLA COMPANY”

• The Coca-Cola Company is an American multinational beverage corporation.

•Headquartered in Atlanta, Georgia, world's largest beverage company.

•Invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia.

•The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler (December 30, 1851 - March 12, 1929), who incorporated The Coca- Cola Company in 1892. •The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.

COMPANY HISTORY

COMPANY HISTORY

•More than 500 brands in over 200 countries or territories

•Serves over 1.8 billion servings each day, according to Steve Buffington, vice president of supply chain development and director of supply chain, Bottling Investments Group for The Coca-Cola Company.

•16 million retail outlets around the world that sell Coca-Cola [products]

•Buffington explains. “We do direct store delivery to more than 10 million of those [retail outlets]

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•Although Coca-Cola is a global company, its products never travel far to reach the fi nal consumer , making it a local company in each market where it operates.

•“Our business is a local business,” Buffington relates. “We typically don’t ship Coca-Cola more than a few hundred miles; it’s all about being responsive to the customer’s needs and the local tastes of the consumers in every market.”

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MORE THAN 3500 KINDS OF BEVERAGES

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SUPPLY CHAIN ACCORDING TO COCA COLA INTERNATIONAL

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WORLD WIDE MARKET SHARE BY COCA COLA IN 2014

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COCA COLA SUPPLY CHAIN PROCESS

COCA COLA SUPPLY CHAIN PROCESS

• To be able to offer that localized customer service worldwide, Coca-Cola six years ago established the world’s largest lean-Six Sigma supply chain operation to leverage best practices, processes and operational excellence programs.

• According to Buffington, “There is efficient supply chain, there is responsive supply chain and there is agile supply chain”.

• Coca Cola implemented just-in-time (JIT) and total quality management (TQM) strategies to improve quality, manufacturing efficiency, and delivery times

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1.Africa

2.Pacific

3.European Union

4.Latin America

5.Asia

6.North America

GLOBAL BUSINESS

It is organized into six geographic Operating departments:

VALUE CHAIN PROCESS