SuperEco: Our Concept Design for Reducing Food Mileage to Help the EarthUser Experience DesignerDarcy WuangRita Chou

Design Background

Proposed Design - SuperEcoSummary

What is Food -miles?

Food -miles is a term which refers to the distance food is transported from the time of its production until it reaches the consumer.

- Wikipedia

Distance:12,055 kmCO2 emission:45,510 gram

Food-miles CO2 emission Global warming= =

Food-miles CO2 emission Global warming= =

Our Service Design

To buy and eat more local food

?

The Career Woman

Interview Field study

1. Busy with working and caring family.2. Occasional preference for exotic food with high food-mile ingredients.3. Lack of immediate benefits due to their low food mile choice.

Career woman’s problems

1. Lack of food mile data in supermarkets.Supermarket’s problem

Proposed Design - SuperEco

Food miles@#&%*

Easy Preparing

Virtual servicePhysical entity

SuperEco Supermarket

Physical entity

Special Shopping bagwith embedded chip

5%15%

20%25%

30%

10%

More Food-Miles you reduced, more discounts you can received

Special Shopping carts

Hang upShopping bag

Shopping history in the chips

The guide of the low Food-Miles ingredients shopping

Promotion!

Virtual device

touch screen deviceat home kitchen

Summary

1. Low food-miles2. Convenient way for career woman3. Real and tastable experience4. Plentiful recipes5. Social feature

SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth

Thanks for your attention!