summer term report

8/6/2019 Summer Term Report

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LOVELY PROFESSIONAL UNIVERSITY

DEPARTMENT OF MANAGEMENT

Report on Summer Training

Sales of Demat Cum Online Trading Account and

Marketing

Strategies of

Share khan

Submittedto Lovely Professional University

In partial fulfillment of the

Requirements for the award of Degree of

Master of Business Administration

Submitted by:

ANGAD SINGH MEHTA

3020070096.

DEPARTMENT OF MANAGEMENT

LOVELY PROFESSIONAL UNIVERSITY

JALANDHAR NEW DELHI GT ROAD

PHAGWARA

PUNJAB


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TABLE OF

CONTENT

Certificate

Acknowledgement

Executive summary

CH A P TE R 1. I N T RODUC T I ON

1.1Introduction to the Topic

1.2Objective of the Stud

1.3Literature review

1.4 Introduction of Stock Market

1.5 History of online trading

CHA P TE R 2. CO M P ANY P RO F IL E

2.1 About the Company

2.2 Company Profile

2.3 Share khan is in fact

2.4 Reason to choose share khan ltd.

CA P TE R 3.PRODUCTS AND SERVICES OF SHARE KHAN LIMTED

3.1 Types of products

3.2 Services offered by share khan

3.3 Process of account opening

3.4 Document required

CH A P TE R 4. M A RK ETI NG S T RA TE G IE S O F SHAR E KHAN

4.1 Marketing Strategies


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4.2 SWOT Analysis

CHAPTER 5. OBSERVATIONS AND ANALYSIS5.1 Data Analysis

5.2 Interpretation

CHAPTER 6. FINDINGS AND RECOMMENDATION

6.1Findings

6.2 Recommendation.

CHAPTER 7. CONCLUSION

CHAPTER 8 LIMITATIONS


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C E R T I F I CA T

E

This is to certify that Mr.Angad Singh Mehta student of BBA-

MBA(integrated)Lovely professional university, Punjab has carried out project

work on the topic of sales of Demat Cum Online Trading Account and

marketing strategies of Share khan securities pvt. Ltd. under my guidance is his

original work done. He has put a lot of efforts, hard work.

He has done good work with us I wish him all the best for bright future.


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Project Guide


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AC K N O W LED G E M E N T

A project is never the work of an individual. It is moreover a combination of

ideas, suggestions, review, contribution and work involving many folks. It cannot be

completed without guidelines.

My sincere regards to my Project guide ------------------------------- for her invaluable

guidance and encouragement through out this project.

Last but not the least my sincere thanks to all the faculty members of LPU for providing

their help and advice whenever it was needed.


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E X E CU T I VE SUMM A RY

Conceptually the mechanism of stock market is very simple. People who are exposed

to the same risk come together and agree that if anyone of the person suffers a loss the

other will share the loss and make good to the person who lost.

The initial part of the project focuses on the sales of types of the products of the

company, and also focuses on the acquisition of the customer. The job profile is to

create customer, making good relationship with them to have their references and

motivating them to trade for the company benefit and their profit.

It also enlightens the readers about the Sharekhan strategies to acquire the

customer base. Further the project tells us about the profile of the company (SHARE

KHAN). It provides knowledge to the readers about the companys history, mission,

customer base and about the company in detail. and management of the company. Also

it gives special emphasis on the selling of products and management of the company.

Also it gives special emphasis on the selling of products.

The next chapter is devoted to study the comparative analysis of the competitors and

the SWOT analysis, which tells about the Share khan edge over its competitors. This

project leads us towards the job descriptions and difficulties faced by me.

The next part of the project throws light upon my findings and analysis about the

company and the suggestions for the company for better performance.

During this project I have been given the responsibility of creating customer, handling

team, generating leads.


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CH A P TE R 1. I N T RODUC T I ON

IN T R O DUC T I O N O F T H E T OP I C

The topic is to study the consumer preference towards investment in stock market.

DEMAT A/C is a pool of various scripts and securities, where as online trading A/C is

a tool of purchasing/ selling of shares or scripts online. These scripts are then transferred

to DP i.e. Depository account after three days.

This topic includes the practical experience of selling company product that is

followed by studying the consumer preference or interest towards share market. This is

a market, which is uncertain some time it gives huge profit and also vice versa; it

depends up on the investment cus tomer made . This is a better option to have

better returns on the investments then investing in banks, mutual fund or bonds et. But

risk is high in this case. This product o f f e r s customer two t y p e of investment

option INTRADAY and DELIVERY both has there own benefits and limitation buta better way to have more returns on investment. Intraday means investing in share

market for a day i.e. purchasing and selling of the share in one day. Delivery is

purchasing share and selling those shares next day. The charges that company charge in

terms of brokerage is different in both the cases.


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O BJE C T IV E O F T H E S T U D Y

Main Objective

The main objective is selling of the DMAT Account cum Online Trading Account.

i. Specific Objective

a) Creating customer;

b) Marketing of the product;

c) Creating relationship with the customer to have there sources;

d) Motivating customer for trading;

LI T E RA T U R E R E V IE W

GENERAL

INTRODUCTION

Dematerializat ion

The dematerialization system is an alternative to the physical existence of securities. In

this system securities are converted into the electronic form and deposited in a

depository account in the investors name.

In order to dematerialize certificates, an investor will have to first open an account

with a DP and then request for the dematerialization of

certificates by filling up a Dematerialization Request

Form (DRF), which is available with the DP, and submitting the same along with the

physical certificates. The investor has to ensure that before the certificates are handed


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over to the DP for demat, they are defaced by marking "Surrendered for

Dematerialization" on the face of the certificates.

Procedure for selling dematerialized

securities

The procedure for selling dematerialized securities in stock exchanges is similar to the

procedure for selling physical securities. Instead of delivering physical securities to the

broker, you instruct your DP to debit your account with the number of securities sold by

you and credit your broker's clearing account. This delivery instruction has to be given to

your DP using the delivery instruction booklet received from the DP at the time of

opening the account. The procedure for selling securities is given here below:

Investor sells securities in any of the stock exchanges linked to NSDL

Through a broker.

Investor gives instruction to DP to debit his account and credit the broker's

(Clearing member pool) account.

Before the pay-in day, investor's broker gives instruction to his DP for

delivery to clearing corporation

The broker receives payment from the stock exchange

(clearing corporation).

The investor receives payment from the broker for the sale in the

same manner payment is received for a sale in the physical mode.


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Introduction of Stock Market

Indian Stock Markets are one of the oldest in Asia. Its history dates back to nearly 200

years ago. The earliest records of security dealings in India are meager and obscure. The

East India Company was the dominant institution in those days and business in its loan

securities used to be transacted towards the close of the eighteenth century.

By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in

Bombay. Though the trading list was broader in 1839, there were only half a dozen brokers

recognized by banks and merchants during 1840 and 1850.

The 1850's witnessed a rapid development of commercial enterprise and brokerage

business attracted many men into the field and by 1860 the number of brokers increased

into 60.

In 1860-61 the American Civil War broke out and cotton supply from United States of

Europe was stopped; thus, the 'Share Mania' in India begun. The number of brokers

increased to about 200 to 250. However, at the end of the American Civil War, in 1865, a

disastrous slump began (for example, Bank of Bombay Share which had touched Rs 2850

could only be sold at Rs. 87).

In 1887, they formally established in Bombay, the "Native Share and Stock Brokers'

Association" (which is alternatively known as "The Stock Exchange"). In 1895, the Stock

Exchange acquired a premise in the same street and it was inaugurated in 1899. Thus, the

Stock Exchange at Bombay was consolidated.

Thus in the same way, gradually with the passage of time number of exchanges were

increased and at currently it reached to the figure of 24 stock exchanges.


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HISTORY OF ONLINE TRADING:

Online stock trading is very old concept for big institutions who trade

thru private networks owned by Reuter's "Instinet" and a system called

"Posit" since 1969. But it becomes internet based for lay men only in late 90s.

Funny, that actually idea was first time used by a company making Beer

called "WIT beer" to help its shareholders trade its shares. Thats how "WIT

Capital" was born which is considered pioneer of this concept. It was made

mainstream and household name by a offshoot of Charles Schwab & Co called

eSchwab which is used by millions of people in USA. Lot of NRI's i know play

in US stock market even when they come to India for holidays via website

of eSchwabe.

There are other serious players like E*trade, DATEK online etc. All this

companies ask you to start account with US $5000 and you can buy and sell

stock using these funds. They also issue you a check book which you can use

to make payments from this account. Or use their ATM card to withdraw cash

from your stock trading account.

Today practically every big name brokerage firm offers online stock tradingas it reduces their costs. Earlier they had army of brokers on phone with

clients executing trade, which is done by computers accepting orders from

clients directly. This firm now offers human access to high net worth accounts, and to rest

at charge per trade.


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Company Profile

Share khan Ltd. is one of the leading retail stock broking house of SSKI Group which is

running successfully since 1922 in the country. It is the retail broking arm of the Mumbai-

based SSKI Group, which has over eight decades of experience in the stock broking

business. Share khan offers its customers a wide range of equity related services including

trade execution on BSE, NSE, Derivatives, depository services, online trading, investment

advice etc. The firms online trading and investment site - www.sharekhan.com was

launched on Feb 8, 2000. The site gives access to superior content and transaction facility

to retail customers across the country. Known for its jargon-free, investor friendly language

and high quality research, the site has a registered base of over one lakh customers. The

content-rich and research oriented portal has stood out among its contemporaries because

of its steadfast dedication to offering customers best-of-breed technology and superior

market information. The objective has been to let customers make informed decisions and

to simplify the process of investing in stocks.


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On April 17, 2002 Share khan launched Speed Trade, a net-based executable application

that emulates the broker terminals along with host of other information relevant to the Day

Traders. This was for the first time that a net based trading station of this caliber wasoffered to the traders. In the last six months Speed Trade has become a de facto standard

for the Day Trading community over the net.

Share khans ground network includes over 331 centers in 137 cities in India which provide

a host of trading related services.

Share khan has always believed in investing in technology to build its business. The

company has used some of the best-known names in the IT industry, like Sun

Microsystems, Oracle, Microsoft, Cambridge Technologies, Nexgenix, Vignette, Verisign

Financial Technologies India Ltd, Spider Software Pvt Ltd. To build its trading engine and

content.

PROFILE OF THE COMPANY :

Name of the company : Sharekhan ltd.

Year of Establishment : 1925

Headquarter :ShareKhan SSKI

A-206 Phoenix House

Phoenix Mills Compound

Lower Parel

Mumbai - Maharashtra, INDIA- 400013

Nature of Business :Service Provider

Services : Depository Services, Online Services and

Technical Research.


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Number of Employees : Over 3500

Website : www.sharekhan.com

Slogan : Your Guide to The Financial Jungle.

Vision :

To be the best retail brokering Brand in the retail business of stock market.

Mission :

To educate and empower the individual investor to make better investment decisions

through quality advice and superior service.

Sharekhan is in fact -

Among the top 3 branded retail service providers

No. 1 player in online business

Largest network of branded broking outlets in the country serving more

than 7,00,000 clients.

Get everything you need at a Sharekhan outlet!


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Sharekhan limiteds customer service team will assist one for any help that one may

require relating to transactions, billing, demat and other queries. Its customer service canbe contacted via a toll-free number, email or live chat on www.sharekhan.com.

Investment Advice :

Sharekhan has dedicated research teams of more than 30 people for fundamental and

technical researches. Its analysts constantly track the pulse of the market and provide

timely investment advice to its clients in the form of daily research emails, online chat,printed reports and SMS on their mobile phone.

PRODUCTS AND SERVICES OF SHAREKHAN LIMITED


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T Y P E S O F T HE P RODUC T S

1. CLASSIC ACCOUNT: - T h i s a c c o u n t a l l o w s t h e c l i e n t t o t h e

t r a d e t h r o u g h o u t website and is suitable for the retail investors. Our

online trading website also comes with the Dial Trade service that


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enables you to buy and sell shares by calling their dedicated toll free number

2. SPEEDTRADE: - SPEEDTRADE is a next-generation online trading

product that brings the power of your brokers terminal to your PC. It is

ideal for a c ti v e t r ad e rs w h o t ra n s ac t f r eq u e nt l y d u ri n g d a y s

t r ad in g s es s i on c a p i t a l i z e o n i n t r a - d a y p r i c e m o v e m e n t s .

S P E E D T R A D E i s a n internet-based appl icat ion avai lable on a CD,which provides every-thing a trader needs on one screen, thereby,

reducing the required to execute trade. SPEEDTRADE has all the above-

mentioned featu res with the power to trade in cash and derivatives from a

single screen.


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SERVICES OFFERED BY SHAREKHAN

1. T r a d i n g F a c i l i t i e s : s ha re kh an a s a m em be r o f N SE & B S E

provides both of f l ine and onl ine t r ading fac i l i t i es na t ionwide for

trading the securities in secondary market to its clients. The companys

wide network of outlets spread across the country facilities to executive

the orders in secondary market.

2. Der ivat ives : (F utu res an d Op tio ns ):- - The Company also facil itates

the trading system for trading in secondary market under future and

options segment of NSE and BSE. The equity dealers in the company

will be eager to give insights into the new sets introduction in the Indian Capital

Market futures and options

3. D e p o s i t o r y s e r v i c e s : - sharekhan is a Depository part icipant of

National Securities Depository Limited and Central Depository and

Securities Limited. Sharekhan will open De-mat accounts, which will investors to

convert physical certificates of shares into electronic balances in an account

maintained.

4. M a r g i n F i n a n c i n g : In the present rolling settlement scenario,

Sharekhan understand investor need for additionalca pi ta l av ai lab il i ty

f or d ai ly p ur ch as er s ha re s. I t o ff er s u ni qu e f ac il it y a va il

f i nance , fo r purchasing shares at very competitive interest rates.

5. I P O s a n d M u t u a l F u n d s : Sharekhan offers the change of

inves ting in the potential ly lucrative IPO market. Sharekhanis a

d i s t r i bu t i on hous e f o r a l l mu t ua l f unds . Th i s i s t he news s cheme


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in t ro duced by thecompany and it also offers schemes catering to investors

with varying risk return profiles

6. St o ck le nd in g an d Bo r ro w in g: One can place an order of shares

with Sharekhan. It is approved intermediary of the security or lending

scheme. These would be sent out the borrowers, these earnings fees for

allinvestors idle shares. Thus Sharekhan fulfil the investor need for

borrowing and lending of share

7. Internet Trading : - I nves t o r s can a l s o t r ade t he i r s ecu r i t i e s t h r ough

th is fa ci li ty by lo gg in g in to co mp an y s website. The virtual world that

Sharekhan offers online trading services through.

P ROC E SS ON ACCOUNT O P E N I NG

LEAD MANAGEMENT SYSTEM (LMS)/ REFERENCES

CONTACT

TELEPHONE AND PERSONAL VISIT

APPOINMENT


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DEMONSTRATION

AGREE DISAGREE NO

DOCUMENTATION

FILLING THE FORM

SUBMISSION THE FORM

LOGIN OF THE FORM

SENDIND ACCOUNT OPNING KIT TO CUSTOMER


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TRADING

D O CU ME N T S:

1) Photo ID Proof

2) Residence Proof (Permanent)

Pan Card

Voter's ID

Passport (valid)

Driving License (valid)

Bank Statement (latest)

Telephone Bill (latest)

Electricity Bill (latest)

Ration Card

3) Two Photographs (Passport size)

ACC OUN T OPENING C HAR GES

Charge Classic Account Speedtrade Account


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Account

Opening

Rs. 500/= Rs. 750/=

Brokerage

Intraday-0.10%

Delevery-0.50% on

conversation with rahim

not general

Intrady-0.10%

Delevery-0.50%

CH A P TE R 4. M A RK ETI NG S T RA TE G IE S O F SHAR E KHAN

Marketing strategy?

A strategy that focuses on developing a unique long-run competitive position in the

market by assessing consumer needs and the firm's potential for gaining a competitive

advantage.

A business approach to marketing its products/ services expresses in broad

terms, which forms the basis for developing a marketing plan.

Marketing starts with market research, in which needs and attitudes and

competitors' products are assessed, and continues through into advertising,

promotion, distribution, and, where applicable, customer servicing and repair,

packaging, and sales and distribution.


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The broad marketing thinking that will enable an organization to develop

its products and marketing mixes in the right direction, consistent with

overall corporate objectives.

M AR K ET IN G S T RA TE G I ES O F T H E C O M P A N Y

v Te le C a lli ng:

-

The company uses the tele calling/ phone calling to reach the customer, which

are interested. This is the most important technique to save time and giving

demo of the companies product through making call in order to know the

customer interest towards the product. This is the strategy with which one can

motivate customer to go for the product and etc.

v

LMS:

It is leads management system which means leads are generated by the customer

who want to purchase the product of the company. Company provide

facility to the customer on online to fill the registration form through which

the companies executives can provide more information to the customer.

v Y e ll ow

P age s :

Yellow pages are used to gather data for making calls so that customer who didnot fine time and are unaware of the product can know about the product.

Customers are given freedom to ask question related to the products this is the

technique used to increase the awareness of the company.

v

C an o py s :

This is the most important technique used by sharekhan securities to market its


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product in different areas of the city, company put their canopies and customer

who are willing to know about the product come forward and provide best of

their knowledge. Besides this companies executives ask customer tofill the questionnair that tells the company about the levels of brand

awareness. It also increases the product awareness because it is generally put at

the crowdies places like near main markets, cinema s, hotels, ATM or etc where

people come in good numbers.

v D irect Market ing

Sharekhan executives reaches to the doors of the customer by fixing

appointments with the interested customer, they describe the details of the

product. Executive give demonstration of the products so that customer can

understand better.

v A dvert is ing:

Advertising is the most important tool of increasing awareness of the product

and this is the most widely used technique by the company to tell about the new

features and new lunch by giving briefing of the product.

Sharekhan use banners, distribution of pamphlets, and advertisement in

newspapers, magazines.

v R eference s :

Sharekhan strategy is to satisfy the customer in terms of their need by providing

them timely services and knowledge about the trade in equities, mutual funs by

giving tips for investment advises through e-mails or toll free calls for this purpose

customers are provided relationship manager who give investment advise andalso make transaction on their behalf on demand. B satisfying customer

executives ask their references that not only increase the awareness but also

increase the good will of the company.

VC ompet it ivene ss :

The company is innovative and uses the latest technology to improve the

product to fulfill the demands of the customers. Share khan makes it easy for


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the customer to make online transaction of shares. The company is competitive in

terms of the product price and facilities it offers to the customer.


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SWOT ANA L YS I S

A SWOT analysis focuses on the internal and external environments, examining

strengths and weaknesses in the internal environment and opportunities and threats in

the external environment.

ST R E N G T H

S

Services

As a product Sharekhan is a extremely innovative product with very less cost. Services

like online trading facility, institutional and domestic broking, customized research

reports with almost 80% efficiency etc give Sharekhan an edge over its

competitors. Sharekhan provides other support services that make retail investors more


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confident and assured with their trading. SMS alerts (allowing traders and investors to

make the most of the available opportunities), Softer, intangible features like imagery,

equity driving preference. Through efficient trading processes Investors can placetheir orders directly on the Internet, do all the information seeking and basically

own the investing process.

D is tribution N etw ork

Sharekhan with almost 250 branches spread across 123 cities beefed up by

comprehensive online research, advice and transaction services. In near future expect

to make 200000+ retail customers being serviced through centralized call centre /

web solution,

60 branches/semi branches servicing affluent/aggressive traders through highly skilled

financial advisors, 250 independent investment managers/franchisees servicing 50000

highly valued clients, strong advisory role through Fundamental & technical research

and new initiatives are being made in Portfolio Management Services &

Commodities trading.

Marketing

Sharekhan is a product of SSKI, a veteran equities solutions company with over

decades of experience in the Indian stock markets. Sharekhan does not claim expertise

in too many things. Share khans expertise lies in stocks and that's what it talks about

with authority. So when he says that investing in stocks should not be confused with

trading in stocks or a portfolio-based strategy is better than betting on a single horse, it is

something that is spoken with years of focused learning and experience in the stock

markets.

P roducts

Companys product line is quite flexible in the sense that there is a product for every

kind of investors. Also all the products cover all the loopholes of all the products

offered by the other competitors like low cost, user-friendly online trading services etc.


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Exactly as much money from his account as is needed to complete the trade.

Similarly sales proceeds are credited directly to saving account.

OPPO R T UNI T I ES

The external environment analysis may reveal certain new opportunities for profit

and growth.

Ever- increas ing market

After the NSE brought the screen based trading system stock markets are now more

secured which has attracted lot of retail investors and the demand is increasing day by

day. This has resulted in improved liquidity and heavy volumes on transactions.

Sharekhan is one of the early entrants here. As to how much it will roar and how swift it

can swoop on the market, the future alone can answer such queries. Sharekhan has been a

mega player and is known for being a mover of stocks. It is also known for putting big

deals through and enjoys good networking with the FIIs. It has been dynamic enough to

move with the times and capture the opportunities that the market throws up from time to

time.

Improving Technology

In country like India technology is always improving which gives the company a chance

to keep on improving their product with time whereas for the small players like local

brokers it will be difficult to keep the same pace as the changing technology. Also with

SEBI lying down some strict guidelines small brokers are finding it harder to retain the

customers with no research department and small capital. The traditional business

model is highly dependent on a large network of sub-brokers, and many established


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players may not have systems (technology, customer service, etc.) capable of directly

servicing so many retail customers.

U nfulfill ed needs of the cus tomers

With so many competitors offering their products in the market but no one is able to

completely satisfy the customers. Some have the problem of lack of information or some

were scared of volatility of the stock markets. Sharekhan has the opportunity to tap this

unsatisfied set of customers and to make hold in the market. The Internet serves to break

all barriers to information, as it offers an extremely hassle-free investing platform. And,

Sharekhan hopes to fully utilize and capitalize on this platform. This original idea by

Sharekhan itself was born out of the consumer's need for a more transparent, easy to

understand and convenient option of investing in stocks.

Education Level

The education level in the country is improving year after year as far as technology

goes. With that the understanding of the stock market is also increasing and a lot of retail

investors are steeping in the markets which is being shown by increasing volumes,

transactions and indices.

T H R E A TS

N ew C ompetitors

A lot of new competitors are trying to enter the market in this bullish run to taste the

flavor of this cherry. This is creating a lot of competition for large players likeSharekhan and it is creating little confusion in the minds of the customers about the

services provided by the broker. Also many banking firms are entering into the market

with huge investment. Competitors like icici, kotak, hdfc, 5-paisa etc. are posing a lot of


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CHAPTER 5. OBSERVATIONS AND ANALYSIS

DATA ANALYSIS

1 Market share of share-khan securities

COMPANY MARKET SHARE

ICICI 28%

SHAREKHAN 24%

India bulls 22%

5 paisa 20%

Others 6%

G raph ical repre s entat ion of the above data

The above data describes the market share of the sharekhan competitors in which share

khan has the second highest market share among all its competitors heaving customer

base of more then or approximate 4.5 lack.


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2 COMPETITORS BROKERAGE COMPARISION

The above is the detail of the companies brokerages in which sharekhan has competitive

brokerage over others in which there reduction of the brokerage depending upon the deal

between client and the customer

4 COMPANY MARKET SHARE

ICICI 7

SHARE KHAN 4.5

INDIA BULLS 2.5

5 PAISA 2.4

HDFC 1.5

The above graph shows the market share of the customer we are at position no two

heaving customer base of around 4.5 lakh customer, ICICI heaving the maximum and

HDFC has the minimum customer

C H A P TE R 6 . F I ND I N G S A N D R E C OMM EN DA T I O N

FINDINGS

According to the study of the project report and company the following findings are:

According to graph one icici has the maximum market share and sharekhan is at

position no 2. sharekhan has a competitive product feature and services that makes

it possible to reach at this position


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According to graph two SHAREKHAN has brokerage less then ICICI and HDFC

but Same as INDIABULLS but more then other competitors. Brokerage is the

main concern for the customer thus company provide some negotiation flexibility

in brokerage charges, in terms of brokerage we are better then the ICICI and

HDFC company charge less form the customer for the same purpose and

providing better service.

According to Graph no 3, which shows the total no of customer, sharekhan hasthe second largest customer base with 4.5lakh among its competitors.


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R E C OMM EN DA T I O N S

Company has an advantage of reach tips for which sharekhan s known for, the

customer who are new they need relationship managers who will tell them

about investment so it should be provided to al the customer on demand this

will lead to customer satisfaction and will hip to have more references from the

satisfied customer.

The company also have the advantage of brokerage charges it need some

revision so that the customer who are locking for the less brokerage can open

there account in are company taking into consideration the different proposal, it

can be reduced for a HNI client.

The company has shown the growth trend and it has reached at no 2 it can move

to no one because it has an advantage of its services. As sharekhan is already

tieup with 7 banks for online fund transfer that reduces the paper work for

customer and ease in trading.

The company can increase the customer base if the account opening

charges it reduced from 750 to 400, which will give, boost the

competition.

The company should revise the advertising strategy to increase its brand

awareness. I suggest making advertisement on television so that maximum market

can be targeted.


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Lack of Techno Savvy people and poor internet penetration:

Since most of the people are quite experienced and also they are not techno savvy. Also

Internet penetration is poor in India.

Some respondents are unwilling to talk:

Some respondents either do not have time or willing does not respond, as they are

quite annoyed with the phone call.

Inaccurate Leads:

Sometimes leads are provided which had error in it, which varies from only 5-digit

phone number to wrong phone number, some people have registered to know about their

personal quarries. They are the unsatisfied clients of the company.

Misleading concepts:

Some people think that as all the shares are in electronic form and they dont haveany physical proof. Sometimes this leads to a great misconception of the entire process.

summer term report

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