sugar crm marketing industries presentation 1 marketing automation
DESCRIPTION
SugarCRM presentation by Marketing Industries BV Netherlands. See also: Presentation - 0 OverviewPresentation - 1 Marketing Automation Presentation - 2 Sales Force Automation Presentation - 3 Customer Support Presentation - 4 Reporting Presentation - 5 Platform Presentation - 6 CollaborationTRANSCRIPT
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SugarCRM Marketing Automation
©2008 SugarCRM Inc. All rights reserved.
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What is Marketing Automation?
Define, create, execute and measure marketing activities
Identify Targets
TargetCreate Interest
OfferBuild Preference
MessageCapture Leads
ResponseCreate Opportunities
Capture
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Create and execute campaigns across marketing channelsCaptures leads directly into CRM System Measures return on investment of campaigns
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Generate Higher ROI on Marketing Activities
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SugarCRM Marketing Automation
Issues Solution Impact
Difficulty launching andmanaging campaigns across channels
Importing leads into CRMrequires intensive manual efforts
Inability to measure marketing programs
Multichannel campaigns and campaign set-up wizard
Create target lists based on reports or from 3rd part data sources
ROI calculator for each campaign tracks lead-to-sale process
Pre-built dashboards show leads by source and sales stages
Spend less time on manualprocesses and more time oneffective marketing
Create email, telesales, adcampaigns in a few simplesteps
Obtain all the tools to ensure marketing is accountable
Import/Export from multiple data sources in a few simple steps
Web-to-lead forms capture leads on web site and auto-import into Sugar
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Supports all disciplines:Broadcast MarketingDirect MarketingLead Nurturing
Manage campaigns across all channels
Email marketingOnline advertisingNewsletters Event planning Search engine marketingList rentalsTelesales programsAd Programs
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Multichannel Marketing
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Simplifies campaign design, execution and trackingEnsures proper testing, suppression, and list managementOffers real-time activity and ROI reports
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Campaign Wizard
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Ensure campaigns are brand consistent and coordinated across customer channels Monitor campaign execution to ensure offers reach the targeted audience Track and assign opportunities to campaign leads Control opt-in and opt-out lists
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Email Marketing
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Automate lead import from Web into SugarCRMNo programming needed Presents all fields and values from the Leads moduleOffers design flexibility and lowers IT time in marketing support
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Web-to-Lead Forms
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Segment leads based on your sales objectivesImport and export lists from third-parties Automatically capture leads across multiple channels Convert leads to opportunities and ensure appropriate follow-up
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Lead Management
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Understand the ROI of marketing programsTrack which channel is most/least profitableReplicate successful campaigns in a few simple steps
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Marketing Analytics
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Start with SugarCRM within daysProfessional CRM systemEasy to useCollaborate with other applications and databasesCost effective, no need to invest in:
ServersServer softwareDatabasesApplication managersDatabase managersBack-up
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Your advantage
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More information?
Marketing Industries BVTelevisieweg 561322 AM AlmereThe NetherlandsTel +31 36 536 72 33
Presentation - 0 OverviewPresentation - 1 Marketing AutomationPresentation - 2 Sales Force AutomationPresentation - 3 Customer SupportPresentation - 4 ReportingPresentation - 5 PlatformPresentation - 6 Collaboration