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Page 1: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc.

subverse.net

Page 2: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse Inc.

T A B L E O F C O N T E N T S

P U R P O S E

P R O B L E M

S O L U T I O N

W H Y N O W

M A R K E T

C O M P E T I T I O N

G R O W T H

P R O D U C T

R E V E N U E M O D E L

T E A M

R O A D M A P

F U N D I N G

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3

4

5

6

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9

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T A B L E O F C O N T E N T S

Page 3: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc. 3

P U R P O S E

Our mission is to fuel a paradigm shift in civil discourse

with fact-based news and analysis, diversity of thought

and groundbreaking media and entertainment.

Page 4: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc.

P R O B L E M

4

Hyper-polarization and rage-bait news are alienating viewers.

Page 5: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc.

S O L U T I O N

5

Community-owned. Independent.Decentralized news.

Page 6: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc. 6

W H Y N O W

After announcing Subverse expansion on YouTube, the video received 167K views and resulted in 1,000+ pitches.

Page 7: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc.

M A R K E T

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Page 9: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc.

Fact

Right-leaning

Opinion

Left-leaning

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Analysis

Page 11: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc. 11

G R O W T H

30 million+ views per month

Page 12: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc. 12

G R O W T H

40 million+ views per month

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Subverse, Inc.

P R O D U C T | S U B V E R S E . N E T N E W S R O O M

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Subverse is building an open-source media

portal powered by the Minds infrastructure

for video, crypto, payments and

collaborative social networking.

Page 14: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc.

P R O D U C T | E V E N T S

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The 1,000 seat Broadway Theater in NJ co-produced by

Subverse is on track to sell-out after gathering

popular influencers across the political

spectrum

Page 15: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc.

P R O D U C T | M E D I A

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Interviewing great minds across the spectrum

Diana Fleischman@sentientist

Evolutionary Psychologist

Mark J Perry@Mark_J_Perry

Economist, American Enterprise Institute

Debra Soh@DrDebraSoh

Sexual Science Researcher

Bret Weinstein@BretWeinstein

Evolutionary Psychologist

Andrew Boyle@J_Andrew_Boyle

National Security and War Crimes Attorney

J Michael Waller@JMichaelWaller

Propaganda ExpertGeoffrey Miller@PrimalPoly

Evolutionary Psychologist

Melissa Chen@MsMelChen

Former Geneticist & Computational Biologist,

Humanist, Counter-Extremist

Page 16: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc.

P R O D U C T | M E D I A

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See Subverse video spreadsheet through 5-29

Page 17: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc. Subverse, Inc.

⬢ 3rd Party Ads

⬢ Native Ads

⬢ Subscriptions

⬢ Licensing

⬢ Events

Diverse and sustainable streams to protect against censorship

R E V E N U E M O D E L

17Catalonia is Spain RallyBarcelona, SpainOctober 2018

Page 18: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc. Subverse, Inc.

This new era of consumer awareness inspires viewers to support the advertisers who support the content they value. Spot reads within videos will draw attention to the companies that make our unique brand of news content possible.

18Deadly Gas ExplosionParis, FranceJanuary 2019

N A T I V E A D S

Non-intrusive reads within videos

Page 19: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc. Subverse, Inc.

Raw footage provides various production and news companies the ability to create their own content for editorialization or entertainment. Subverse has already appeared on multiple major networks.

⬢ Network news reports

⬢ Documentaries

⬢ Feature films

⬢ Nurphoto, Getty, Shuttershock

⬢ Launch wire licensing service

Deals with major TV networks and productions

19Unite the Right RallyCharlottesville, VirginiaAugust 2017

L I C E N S I N G

Page 20: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc. Subverse, Inc.

Subverse spans a broad network of academics, intellectuals, influencers, journalists, musicians, and more. Audiences will flock online or in real life (IRL) to hear their favorite personalities interact in various formats.

⬢ Live-streamed and IRL panels and discussions

⬢ Podcasts

⬢ Interactive Q&As

⬢ Debates

Bringing together global influencers

E V E N T S

20Witches Hex Brett KavanaughBrooklyn, New YorkOctober 2018

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Subverse, Inc.

Bill OttmanCIO

@Ottman

Bill is an internet entrepreneur and digital rights advocate most recognized as Founder and CEO of

Minds (https://minds.com), an open-source and decentralized social networking platform with over 1

million users. He has appeared in dozens of publications from the mainstream to the alternative including Joe

Rogan Experience, Reuters, Wired, Techcrunch and the Wall Street Journal.

T E A M | B O A R D O F D I R E C T O R S

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Emily MolliCCO and Co-founder

@MomesMolli

Emily is the queen of content, covering a wide range of domestic and international issues on-the-ground. Name a major news outlet and it has featured her

footage or photojournalism. She writes articles and scripts, animates motion graphics, and single-handedly produces video reports and mini-documentaries. Emily’s expansive global network of journalists and producers provides unparalleled reach and speed in production.

Tim PoolCEO and Co-founder

@Timcast

Tim has been an innovator and pioneer in media since 2011 where he was called “The Most innovative

Journalist In the Street” By NYU Professor Jay Rosen. Pool was the founding member of VICE News, the fastest growing news organization in history. With

Subverse he brings his experience and massive following to a new venture aiming to recreate and

expand upon past success

Page 22: subverse - dfon51l7zffjj.cloudfront.net · Subverse, Inc. R O A D M A P 22 Avg view count: 30k Top video: 266k Q 1 2 0 1 9 Regular Content Launch Strategizing, scheduling, design,

Subverse, Inc.

R O A D M A P

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Avg view count: 30kTop video: 266k

Q 1 2 0 1 9Regular Content Launch

Strategizing, scheduling, design, and promotion.

Note: Feb start date

Headcount: 2

122,000 Subs

Q 2 2 0 1 9Expanding coverage

Building off what works, addressing underserved markets,

exploring partnerships with journalists and producers.

Headcount: 3

500,000 Subs

2 0 2 0

Profitability and Tour

Established multiple reliable revenue streams and scaling

sustainably. Launch tour with the news van around US surrounding

2020 elections

Headcount: 11-20

Q 3 2 0 1 9Production Team, Live Events

Hire 2-3 researchers, management, 1-2 in-house

producers for higher content output. IRL events promote

community engagement and bring in additional revenue.

Headcount: 5-8

150,000 Subs

200,000 Subs

Q 4 2 0 1 9Building a Platform,Growth & Outreach

Adding contributors, filling channel inventory and demand

Headcount: 8-10

1,000,000 Subs

2 0 2 1

Subverse Satellites

Production spaces and venues by collaborative creators in Los Angeles and Chicago produce Subverse content, IRL events,

and news articles.

Headcount: 50+

*Note: the future events shown on this roadmap are predictions and cannot be guaranteed.