Getting to Engagement

strategizing for social media

With Farmland Trust since 2011 (ish)

Manage web, social, email, print materials, events, content, graphics, strategy, more...

Obsession: "Why?"

My wish: unlimited professional photos

Are you carrying more than you can carry?

Communications StrategyObjectives: to inform? to persuade? to motivate? to build trust? WHY?

Strategy: how and when will you communicate those messages? HOW?

Channels: where is your audience? how frequently? WHERE? WHEN?

Audiences: [not the general public OR as many people as we can get] WHO?

Messages: what do you want them to know? feel? do? share? WHAT?

Measures: how will you know you're achieving your objectives? SO WHAT?

Identity

Beliefs

Values

Tone & Voice

Commitments

Niche

BRAND

Content

INFORM

UPDATE

INSPIRE DIRECT

ENGAGETHANK

Inform

Inspire

Direct

Update

Engage

Thank

ToolsCan't live without:

• Canva• Bit.ly• Evernote• Mention• Hootsuite • Analytics• Insights• Eyedropp

er

Practices

Platform Refresh

Scheduling Photo credits Social Cards

Monitor/RespondTagging

Maura Rendesmaura.rendes@pccfarmlandtrust.org

Facebook.com/pccfarmlandtrustTwitter: @farmlandtrust

Instagram: pccfarmlandtrust

1917 First Avenue, Level A, Suite 100Office: (206) 547-9855