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Subverse, Inc.
subverse.net
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Subverse Inc.
T A B L E O F C O N T E N T S
P U R P O S E
P R O B L E M
S O L U T I O N
W H Y N O W
M A R K E T
C O M P E T I T I O N
G R O W T H
P R O D U C T
R E V E N U E M O D E L
T E A M
R O A D M A P
F U N D I N G
2
3
4
5
6
7
9
10
13
17
21
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T A B L E O F C O N T E N T S
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Subverse, Inc. 3
P U R P O S E
Our mission is to fuel a paradigm shift in civil discourse
with fact-based news and analysis, diversity of thought
and groundbreaking media and entertainment.
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Subverse, Inc.
P R O B L E M
4
Hyper-polarization and rage-bait news are alienating viewers.
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Subverse, Inc.
S O L U T I O N
5
Community-owned. Independent.Decentralized news.
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Subverse, Inc. 6
W H Y N O W
After announcing Subverse expansion on YouTube, the video received 167K views and resulted in 1,000+ pitches.
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Subverse, Inc.
M A R K E T
7
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Subverse, Inc.
M A R K E T
8
Source MIT
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Subverse, Inc.
Fact
Right-leaning
Opinion
Left-leaning
9
Analysis
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Subverse, Inc.
G R O W T H | T I M P O O L M E D I A C O V E R A G E
10
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Subverse, Inc. 11
G R O W T H
30 million+ views per month
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Subverse, Inc. 12
G R O W T H
40 million+ views per month
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Subverse, Inc.
P R O D U C T | S U B V E R S E . N E T N E W S R O O M
13
Subverse is building an open-source media
portal powered by the Minds infrastructure
for video, crypto, payments and
collaborative social networking.
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Subverse, Inc.
P R O D U C T | E V E N T S
14
The 1,000 seat Broadway Theater in NJ co-produced by
Subverse is on track to sell-out after gathering
popular influencers across the political
spectrum
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Subverse, Inc.
P R O D U C T | M E D I A
15
Interviewing great minds across the spectrum
Diana Fleischman@sentientist
Evolutionary Psychologist
Mark J Perry@Mark_J_Perry
Economist, American Enterprise Institute
Debra Soh@DrDebraSoh
Sexual Science Researcher
Bret Weinstein@BretWeinstein
Evolutionary Psychologist
Andrew Boyle@J_Andrew_Boyle
National Security and War Crimes Attorney
J Michael Waller@JMichaelWaller
Propaganda ExpertGeoffrey Miller@PrimalPoly
Evolutionary Psychologist
Melissa Chen@MsMelChen
Former Geneticist & Computational Biologist,
Humanist, Counter-Extremist
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Subverse, Inc.
P R O D U C T | M E D I A
16
See Subverse video spreadsheet through 5-29
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Subverse, Inc. Subverse, Inc.
⬢ 3rd Party Ads
⬢ Native Ads
⬢ Subscriptions
⬢ Licensing
⬢ Events
Diverse and sustainable streams to protect against censorship
R E V E N U E M O D E L
17Catalonia is Spain RallyBarcelona, SpainOctober 2018
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Subverse, Inc. Subverse, Inc.
This new era of consumer awareness inspires viewers to support the advertisers who support the content they value. Spot reads within videos will draw attention to the companies that make our unique brand of news content possible.
18Deadly Gas ExplosionParis, FranceJanuary 2019
N A T I V E A D S
Non-intrusive reads within videos
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Subverse, Inc. Subverse, Inc.
Raw footage provides various production and news companies the ability to create their own content for editorialization or entertainment. Subverse has already appeared on multiple major networks.
⬢ Network news reports
⬢ Documentaries
⬢ Feature films
⬢ Nurphoto, Getty, Shuttershock
⬢ Launch wire licensing service
Deals with major TV networks and productions
19Unite the Right RallyCharlottesville, VirginiaAugust 2017
L I C E N S I N G
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Subverse, Inc. Subverse, Inc.
Subverse spans a broad network of academics, intellectuals, influencers, journalists, musicians, and more. Audiences will flock online or in real life (IRL) to hear their favorite personalities interact in various formats.
⬢ Live-streamed and IRL panels and discussions
⬢ Podcasts
⬢ Interactive Q&As
⬢ Debates
Bringing together global influencers
E V E N T S
20Witches Hex Brett KavanaughBrooklyn, New YorkOctober 2018
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Subverse, Inc.
Bill OttmanCIO
@Ottman
Bill is an internet entrepreneur and digital rights advocate most recognized as Founder and CEO of
Minds (https://minds.com), an open-source and decentralized social networking platform with over 1
million users. He has appeared in dozens of publications from the mainstream to the alternative including Joe
Rogan Experience, Reuters, Wired, Techcrunch and the Wall Street Journal.
T E A M | B O A R D O F D I R E C T O R S
21
Emily MolliCCO and Co-founder
@MomesMolli
Emily is the queen of content, covering a wide range of domestic and international issues on-the-ground. Name a major news outlet and it has featured her
footage or photojournalism. She writes articles and scripts, animates motion graphics, and single-handedly produces video reports and mini-documentaries. Emily’s expansive global network of journalists and producers provides unparalleled reach and speed in production.
Tim PoolCEO and Co-founder
@Timcast
Tim has been an innovator and pioneer in media since 2011 where he was called “The Most innovative
Journalist In the Street” By NYU Professor Jay Rosen. Pool was the founding member of VICE News, the fastest growing news organization in history. With
Subverse he brings his experience and massive following to a new venture aiming to recreate and
expand upon past success
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Subverse, Inc.
R O A D M A P
22
Avg view count: 30kTop video: 266k
Q 1 2 0 1 9Regular Content Launch
Strategizing, scheduling, design, and promotion.
Note: Feb start date
Headcount: 2
122,000 Subs
Q 2 2 0 1 9Expanding coverage
Building off what works, addressing underserved markets,
exploring partnerships with journalists and producers.
Headcount: 3
500,000 Subs
2 0 2 0
Profitability and Tour
Established multiple reliable revenue streams and scaling
sustainably. Launch tour with the news van around US surrounding
2020 elections
Headcount: 11-20
Q 3 2 0 1 9Production Team, Live Events
Hire 2-3 researchers, management, 1-2 in-house
producers for higher content output. IRL events promote
community engagement and bring in additional revenue.
Headcount: 5-8
150,000 Subs
200,000 Subs
Q 4 2 0 1 9Building a Platform,Growth & Outreach
Adding contributors, filling channel inventory and demand
Headcount: 8-10
1,000,000 Subs
2 0 2 1
Subverse Satellites
Production spaces and venues by collaborative creators in Los Angeles and Chicago produce Subverse content, IRL events,
and news articles.
Headcount: 50+
*Note: the future events shown on this roadmap are predictions and cannot be guaranteed.