style trends 2016

Any copyrighted images that are not owned by this company are for inspirational purposes only and therefore may not be reproduced or used for any other purpose.

T R E N D 2 0 1 5 / 2 0 1 6

T. O . C .ATHLEISURE EVOLVESDoes athleisure look the same for everyone?

HYBRID & TRANSITIONALLearn what it means today.

PATTERNYou guessed it. Camo.

GRAPHICS TODAYStyles and placements to note.

COLOR - IT’S NOT WHAT BUT HOWWhat not to miss & the new ways to wear color.

01

02

03

04

05

T R E N D 2 0 1 5 / 2 0 1 6

ATHLEISURE EVOLVEST R E N D 2 0 1 5 / 2 0 1 6 01

EX P LA I N OUR “SPORTING LUXURY” TREND CONTINUES

IT’S METEORIC RISE AND SPLITS INTO MICRO-TRENDS

# F I T S P O

“TO

& F

RO

M”

H E A LT H G O T H

DAVID BARTON GYM

WANDERLUST LA 2015

RAG & BONE A/W 15

IT’S ALL ABOUT LAYERING

this soft, super comfy blazer is an important item for work and play

01 ATHLEISURE EVOLVESW H AT S H O U L D I K N O W ? “Americans can’t stop buying yoga-wear and sweatpants. According to the research firm NPD Group, US con-sumers spent $2 billion more on clothes, shoes, and ac-cessories in 2014 than they did the previous year, and women’s activewear drove that growth.” Marc Bain February 27, 2015 for QUARTZ

YOGA

LEGGINGS

FOR

ALL DAY

WEAR

love thelook or hate it

these arehere to

stay

“ T O & F R O M ”T R E N D 2 0 1 5 / 2 0 1 6

RACERBACK TANKS

- variety is driving design when it comes to sports bra and sport tank styles

- there is a huge emphais on straps and how an RXWƓW�ORRNV�FRPLQJ�

and going

OVERSIZED

TOPS

BALANCE

OUT SLIM

LEGGINGS

with everyone wearing yoga leggings, an

oversized top or layering

piece balances out the look and

provides some additional

coverage

614COLUMBUS.COM

PC099LSP

L298

DM420

DM455

LOOKS

MINERALIZEDMONOCHROME

- pattern to watch

- dress upor down

PUMA ON ASOS.COM

CHARLOTTE RUSSE PAC SUN FOREVER 21 LST307 AMERICAN EAGLEOUTFITTERS

ASOS DT264

VARSITY RULESembrace ringer tees and tanks, sport tipping, baseball jackets, lettermans

PC54R

VARSITY

VARSITY LIVES ON - NO SIGN OF STOPPING!

MADEWELL

STYLE IT RIGHT

WITH KEYITEMS

baseball jktnarrow pant

trainers

PAY ATTENTION

TO COLOR

- beetroot- rich persimmon

- dark navy

FOREVER 21 UNIS

LACOSTE TRES-BIEN.COM URBAN OUTFITTERS, UK ZARA ZARA 746101 OG122

CLASSIC POLOƓQH�OLQHV�RQ

DQ�XQGHUVWDWHG�EDVLF

STYLE IT RIGHT WITH KEY ITEMS��SRORV�DUH�FRPLQJ�EDFN�DQG�DUH�PRUH�LQWHUHVWLQJ�WKDQ�HYHU��ORRN�IRU�VSHFLDOW\�SODFNHWV��FROODUV��

ZRYHQ�NQLWV�PL[LQJ��UHWUR�ORRNV

ST653

ZARA

POLOS

THE NEW LOOK OF POLOS��FRORUEORFNLQJ�LV�GRQH�LQ�QHZ�ZD\V�ZLWK�SODFHPHQWV�KDYLQJ�VOLJKWO\�GLIIHUHQW�SURSRUWLRQV�WKDQ�LQ�WKH�SDVW

��FRORU�FRPELQDWLRQV�DUH�VOLJKWO\�RXWVLGH�RI�WKH�ER[�DV�ZHOO�WDNLQJ�RQ�D�UHWUR�YLEH�GHWDLOV�VXFK�DV�FRQWUDVW�SODFNHWV�DQG�EXWWRQ�GRZQ�FROODUV�DUH�EHFRPLQJ�D�IDVKLRQ�PDLQVWD\�LQVWHDG�RI�IULQJH

SPORT STYLING GETS SOPHISTICATED��SRORV�DUH�EHFRPLQJ�D�ŏZDQW�WR�ZHDUŐ�YV��D�ŏKDYH�WR�ZHDUŐ�LWHP

��ORRN�IRU�IDEULFV�WR�KDYH�EHDXWLIXO�WH[WXUHV��VRIW�KDQG�DQG�JUHDW�GUDSH��QHZ�QHFNOLQHV�DUH�IHPLQLQH�DQG�ŴDWWHULQJ

ZARAALICE & OLIVIA L568 L574 TORY BURCH

# F I T S PO

01 ATHLEISURE EVOLVEST H E B U Z Z “The gym is the new placeto be seen. It’s the new nightout. Forget clubs, people want to know what cool classyou went to, what gym you go to, the juices you drinkand the different types of nut milks you make. Today,where you train and what youeat matters more than everas hipster culture becomes cleaner and greener.” Carys Williams / 06.02.15 WORTH GLOBAL STYLE NETWORK

T R E N D 2 0 1 5 / 2 0 1 6

LOOKS

LES MILLS X REEBOK IMMERSIVE FITNESS

WANDERLUST ATLANTA

BE ESSENCE

W E A LT H N E S SF I T C A T I O N

C L E A N S E C O N C I E R G ES W E A T W O R K I N G

# F I T S PO

01 ATHLEISURE EVOLVEST H E B U Z Z “The gym is the new placeto be seen. It’s the new nightout. Forget clubs, people want to know what cool classyou went to, what gym you go to, the juices you drinkand the different types of nut milks you make. Today,where you train and what youeat matters more than everas hipster culture becomes cleaner and greener.” Carys Williams / 06.02.15 WORTH GLOBAL STYLE NETWORK

T R E N D 2 0 1 5 / 2 0 1 6

FITSPO

SHORT FOR FITSPORATION OR FIT-INSPIRATIOND E F I N E I M A G E S A N D

I N S P I R AT I O N A L M E S S A G E SE N C O U R A G I N G W O M E N T O B E

S T R O N G , A C T I V E A N D F I T

LOOKS

PINK IS

FIERCE!

berry, purple, fuchsia, pinkare all top colors in

the athletic apparel market

for women

LST850

STYLE STALKER

Since working outis now even beingincorporated intothe middle of thework day, a fullwardrobe of tran-sitional clothing is a requirement,not a frill for thisnew group of FITSTERS.

DT262 DT218

J332

H E A LT H G O T H01 ATHLEISURE EVOLVESDE F I N E “A natural evolution of the street trend, healthgoth combines futuristicmonochrome sports-wear and an obsession with clean living. Havingstarted life as a niche facebook fansite, #HEALTHGOTH is rapidly evolving frominternet subculture tomainstream trend.” Alex Macdonald / 01.08.15 WORTH GLOBAL STYLE NETWORK

T R E N D 2 0 1 5 / 2 0 1 6

DARK NAVY & BLACKlook for these as a new colorcombination and watch fordark navy as a stand-alone

color in high demand

ACCESSORIESemphasis on sleek design

driven by ultimateKHDOWK�DQG�ƓWQHVV�JRDOV

EXTREME SPORTStechnical closuresDQG�H[FHOOHQW�ƓW�

matter to extreme competitors

STEALTH GOTHmonochrome dressing is key

silhouettes often skim the body

MULTI-FUNCTIONevery garment is expected

to function in multiplesettings and environments

J335

OE750

MAISON MARTIN MARGIELA

KEVIN LACELIN F/W 2014

RUSSELL WESTBROOK FOR BARNEY’S

HEALTH GOTH FACEBOOK.COM

LOOKS

746102

H E A LT H G O T HT R E N D 2 0 1 5 / 2 0 1 6

TEXTURE BALANCES

SIMPLE STYLING

with designs leaningtoward sculptural shapes,

devoid of extraneous stitchingor style details, fabrics can

become the star featureof many garments

ST860F232

L231

K548

ANA IVANOVIC in Y-3 at French Open 2015

LLEYTON HEWITT at Australian Open 2015

JST84

UNDER THE

RADAR

smooth surfaces take on subtle details such as

with embossed patterns

ƓQH�OLQHV�VFXOSW

the body by providinga frame

TEXTURE

01 ATHLEISURE EVOLVESDE F I N E “A natural evolution of the street trend, healthgoth combines futuristicmonochrome sports-wear and an obsession with clean living. Havingstarted life as a niche facebook fansite, #HEALTHGOTH is rapidly evolving frominternet subculture tomainstream trend.” Alex Macdonald / 01.08.15 WORTH GLOBAL STYLE NETWORK

FABIO FOGNINI in Y-3 at French Open 2015

HYBRID & TRANSITIONALT R E N D 2 0 1 5 / 2 0 1 6 02

EX P LA I N INTEGRATED COLORS, FABRICS AND CONSIDERED STYLING THAT TRANSITIONS FROM GYM TO STREET OR SLOPE TO CITY

OUTLIER

F232

GREY

HTHR

Fjallraven

BR I DGES gym to office to gym to street to slope to city

waterproofpants

T R E N D 2 0 1 5 / 2 0 1 6

URBAN

COLORS

transitionalouterwear

is now offered in colors

suited morefor the street RU�RIƓFH�than for

the slopes

J302

SRUCE

GREEN

ALL-CONDITION

JACKET

the demand on the market is to provide this outer layer that stands up to varying weather

conditions - eliminating the need for multiple

items

J331

TRUE

NAVY

PT333

BLACKgthegent.com

NARROW

LEGS

watch for pant legs tostay narrowfor a while

herringbonefabric

3-in-1 jacket

plushsweaterfleece

“The three-in-one jacket is key for the new season, ....”“The outer is con-structed from a per-formance heritage woven, while the detachable liner is made from new-season insulation solutions that reduce bulk and create a slimmer line.”Veronica Hendry / 02.18.15 / WGSN

KEY ITEM

3-in-1 JKT

HYBRID HARDSHELL

(combining hardshell with softshell)

02 HYBRID & TRANSITIONALW H AT S H O U L D I K N O W ? “Traditional timelines are lessrelevant as the middle groundbetween extremes is bridged.The new generation of transitional products, textilesand treatments bring weatherprotection to the most casualor lightweight of styles.”“...the line between fashionand function is bridged by performance apparel witha casual look and handle”Veronica Hendry, Senior Active Editor02.18.15WORTH GLOBAL STYLE NETWORK

OE750 BLACKTOP

ARCTERYX

TRANSITIONAL

BR I DGES gym to office to gym to street to slope to cityT R E N D 2 0 1 5 / 2 0 1 6

ZARA UNIFORMEXPERIMENT

PRADAFRED PERRY

ST291GRAPHITE

GREY

HYBRIDSTYLE/FUNCTIONM-1 Bomber jkt+suit coat or denim

jkt mixes

SHACKET(shirt + jacket)

stylish pump +rain boot

NIKE

water repellent+

moisture wickingfleece

water repellentshirt

OUTLIER

Z.A.K.

retro-reflectives =not visible in day but shines in

direct light at night

NO MIDDLE LAYER“Weatherproof coatings and fabrics do away with the need for a middle

layer. Driven by demand for free movement and enhanced performance through weight

reduction, single layers adapt to do theMRE�RI�WZR��.QLWWHG�ŴHHFH��WKH�WUDGLWLRQDO�

mid-layer, has evolved into weatherproof ŌWHFK�ŴHHFHō�DEOH�WR�SURWHFW�IURP�ZLQG�DQG�

rain, negating the need for a hard-shell outer jacket.”

No Middle – Bridging Timelines01.21.15, WGSN

HYBRID

02 HYBRID & TRANSITIONALW H AT S H O U L D I K N O W ? “Traditional timelines are lessrelevant as the middle groundbetween extremes is bridged.The new generation of transitional products, textilesand treatments bring weatherprotection to the most casualor lightweight of styles.”“...the line between fashionand function is bridged by performance apparel witha casual look and handle”Veronica Hendry, Senior Active Editor02.18.15WORTH GLOBAL STYLE NETWORK

T R E N D 2 0 1 5 / 2 0 1 6 03


“DC's disruptive winter camo UHŴHFWV�D�WUHQG�LQ�KXQWLQJ�apparel towards military HQJLQHHUHG�FDPRXŴDJH�WHFKQRORJ\�Ő6,$�6QRZ�6KRZ�$�:��:*61

CAMO CONVERTED / EVOLVED CAMO

RECOGNIZABLE CAMOROSSIGNOL

AIRBLASTER

DC SHOES

BG753CP913

ST370

“DC's disruptive winter camo UHŴHFWV�D�WUHQG�LQ�KXQWLQJ�apparel towards military HQJLQHHUHG�FDPRXŴDJH�WHFKQRORJ\�Ő6,$�6QRZ�6KRZ�$�:��:*61

'8&.6�&219(57('72�$�&$02�3$77(51 ',126$856�&219(57('

72�$�&$02�3$77(51

C822REAL TREE WORK BOOT

BURTONPC54C

T R E N D 2 0 1 5 / 2 0 1 6 03


FLORAL CAMO

PAINTERLY CAMO

J320BURTON DIESELRVLT - REVOLUTION

$�FRPPHUFLDO�WUHQG�ZLWK�GLYHUVH�IDFHWV��FDPRXŴDJH�LV�LQ�DEXQGDQFH�IRU�$�:��KRZHYHU�LV�VXEMHFW�WR�D�SDLQWHUO\�UHLQYHQWLRQ��$SSOLHG�

LQ�ERWK�D�FRQVLGHUHG�DQG�QRQFKDODQW�PDQQHU��SDLQW�ODGHQ�EUXVKVWURNHV�KHOS�WR�FUHDWH�GHVLJQV�WKDW�HPHUJH�IURP�D�GLVWDQFH��6RIW�VSRQJH�HIIHFWV�DQG�PRWWOHG�ƓQLVKHV�RIIHU�DOWHUQDWLYH�LQWHUSUHWDWLRQV�WKDW�DUH�SXW�WR�XVH�

DFURVV�RXWHUZHDU�DQG�MHUVH\�UDQJH�EDVLFV��Seasonal Trade Show Round-Up A/W 15/16 – Menswear

Katharine Smith / 04.24.15 WGSN

ŏ$�SHUHQQLDO�SULQW�LQ�VSRUWV�DQG�RXWGRRU��FDPRXŴDJH�LV�JLYHQ�D�ŴRUDO�HGJHG�UHERRW��,PSRUWDQW�IRU�ERWK�PHQV�DQG�ZRPHQV��DQG�WDSSLQJ�LQWR�WKH�LGHD�RI�XQLVH[�VW\OLQJ��ŴRUDO�FDPR�LQWHUSUHWDWLRQV�UDQJH�IURP�JHRPHWULF�GDLVLHV�DQG�DEVWUDFW�ERRPV�WR�PLOLWDU\�WRQHG�IROLDJH�Ő5RXQG�8S�$�:��Ŋ�$FWLYH&ODUH�9DUJD��:*61

JULIEN DAVID ISSEY MIYAKE MARKUS LUPFER CHALAYAN

T R E N D 2 0 1 5 / 2 0 1 6 04


SLOGAN GRAPHCS

UNEXPECTED PLACEMENTS

REEBOK H&M SPORT ART DISCO

URADA HAWAIIH&M FU@!#*NG YOUNG! BOOHOO

“Brands continue to look to emotive and

motivational slogan graphics as an update

for core T-shirts, tanks and sweatshirts.

Executed in a pared-back, sans serif typeface,

emphasis is placed on a minimalist, uncluttered

layout that plays with either excessive or non-

existent kerning for greater graphic impact.”Retail Analysis – Active Men Spring 2015

Veronica Hendry / 02.19.15 - WGSN

“Slogans continue to be important, with

a shift away from brash themes towards

pared-back typefaces. This new subtlety

is driven by smaller scales and unexpected

placements. Subject matter no longer aims

to shock or provoke but is more thoughtful,

existential or simple.”

“Applications range from printing and em-

broidery to more design-led self-coloured

HPERVVLQJ�RU�UHŴHFWLYH�VXUIDFHV�Ő%X\HUV�%ULHƓQJ�6�6��Ŋ�0HQVZHDU�&RORXU��3ULQW

)UDQFHVFD�0XVWRQ��6DUD�0DJJLRQL��:*61

TICKER TAPE TRIMS

“Exposed elastic waistbands

LQVSLUHG�E\��ōV�ŏŴ\�JLUOŐ�aesthetics are often seen

RQ�ŏƓWVWHUŐ�DQG�ŏKHDOWK�JRWKŐ�trend setters and are used to

express health or self em-

powerment messages.”Vicki Ostrom / 6.28.15

The Style Network 2015/2016

LPC54TTDM420DM455OYSHO.COM LORNAJANE.COMVICTORIA’S SECRETSPORT

BUBBLE GRAPHCS

HAND DRAWN GRAPHCSMr Sneeze x StussyLAZY OAF

VISVIM BY SLAM JAM SOCIALISMSUPREME

LOUISE LOUISE

Inspired by the resurgence of 1990s streetwear,

bold bubble fonts return in awkward, oversized

proportions. Appealing to juniors and young

streetwear brands, these chunky, playful letters

provide an update to slogans and sleeve graphics.

A minimalist black-and-white palette elevates the look,

offering a refreshed and sophisticated feel to this novelty,

cartoon-like trend.Alice Clarkson, Hannah Watkins / 04.29.15 WGSN

T R E N D 2 0 1 5 / 2 0 1 6 04


SCOTCH & SODAVOLCOM BROKEANDBEAUTIFUL.COM

Hand-drawn graphics follow renewed focus

on illustration, particularly line drawings and

pencil renderings. The mood is lighthearted

and honest with no call for perfection. Hand-

scrawled notes and slogans sit alongside

illustrations for centre-front or back place-

ments. This is predominantly an update for

basic graphic T-shirts, particularly white and

ecru, although it can be taken into sweat-

shirting, shirts and summerweight jackets

and coats.%X\HUV�%ULHƓQJ�6�6��Ŋ�0HQVZHDU�&RORXU��3ULQW)UDQFHVFD�0XVWRQ��6DUD�0DJJLRQL��:*61

SOLIDCOLOR WITH IMPACTFUL POPS OF NEON

REEBOK DT264LST864 MANGO SPORT887L

T R E N D 2 0 1 5 / 2 0 1 6 05


UNRELEIVED BLOCKS OFSOLID COLORPAIRED WITH BLACK OR NEUTRAL GREYS

SATURATED,VIVID COLORSPAIRED TOGETHER FOR A STRIKING EFFECT

VIVIDCOLORBLOCKS GROUNDEDWITH NEUTRALGREY

WITHOUT WALLS

CHRISTOPHER RAEBURN WGSN IMAGE FROM SXSW 2015J333

IMAGE FROM WGSN MASTERS GOLF 2015IN RALPH LAUREN

IMAGE FROM WGSN MASTERS GOLF 2015IN RALPH LAUREN

LACOSTE

MANGO SPORT

DKNYT

746101

T R E N D 2 0 1 5 / 2 0 1 6 05


SUNRISEOMBRE USED ON A VARIETYOF PRODUCTS & TRIMS

SIMPLE OMBRE IS

ENJOYING A COME

BACK - ESPECIALLYON ACTIVE

WEAR

NIKE NIKEHE

DM4310 WGSN IMAGE FROM MASTERS GOLF 2015RORY MCILROY IN NIKE

KANYE WEST X ADIDAS

PC147

T R E N D 2 0 1 5 / 2 0 1 6 05


Any copyrighted images that are not owned by this company are for inspirational purposes only and therefore may not be reproduced or used for any other purpose.

T R E N D 2 0 1 5 / 2 0 1 6

T H E E N D

style trends 2016

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