GET INSPIRED. BE PART OF IT.

REDKEN.COM

AUGUST 2008PROMOTIONS

NEW YORK RUNWAYSTYLE TRENDS VOLUME & TEXTURE EDITIONBLONDING GELS IS NOW NEW FASHION GELSGO PRO WITH REDKEN FOR MEN SWEEPSTAKES

NEW ON 5TH

NEW YORK

RUNWAY STYLE TRENDSVOLUME & TEXTURE EDITION

This season’s most-wanted looks from New York Fashion Week relied on Redken

Styling products to achieve incredible volume and never before seen texture. Get

inspired to reinvent your clients’ style. You’ll find all the tips you need from Redken

Creative Consultant Guido, plus the perfect products, here in this exciting promotion!

You’ll also be able to offer clients a stylish metallic clutch as a gift-with-purchase and

receive gorgeous merchandising materials to bring runway glamour to your salon!

METALLIC CLUTCH• STYLISH, SOUGHT-AFTER SHAPE IN

EMBOSSED FAUX LEATHER

• MAGNETIC CLOSURE WITH SILVER ACCENT

• GRAY COTTON LINING

August 2008 Promotions 3

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MODEL HAIRCOLOR FORMULAS: LEFT: Natural Level: 3, Highlights: 1 oz. Double Browns Gb + 2 oz. 30 Volume Pro-Oxide

and 1 oz. Double Browns Br + 2 oz. 30 volume Pro-Oxide; Place in alternating foils

RIGHT: Natural Level: 2, Highlights: 1 oz. Double Browns Ag + 2 oz. 30 Volume Pro-Oxide

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SALON OFFERPURCHASE

Any 12 Redken Styling products

CHOOSE FROM:

RECEIVE FREE

A 6 Metallic Clutch Bags

B 1 Clutch display

C 1 Runway Style Trends Look Book

D 1 Runway Style Trends Technique Guide

E 1 “Volume” double-sided poster

F 1 “Texture” double-sided poster

G 7 Styling End Result shelf talkers

H 12 Volume client guides

I 12 Texture client guides

CLIENT OFFERFree Metallic Clutch with the purchase of 2 Redken Styling products

from the Volume and/or Texture collections.

To activate this offer visit

redken.com/specialoffers

VOLUME

PRODUCT SIZE

Touch Control 05 9.2 oz.

Thickening Lotion 06 5 oz.

Clean Lift 07 8.5 oz.

Full Frame 07 8.5 oz.

Contour 08 8.5 oz.

Guts 10 10.58 oz

TEXTURE

PRODUCT SIZE

Water Wax 03 1.7 oz.

Rewind 06 5 oz.

Electric Wax 11 1.7 oz.

Rough Paste 12 2.5 oz.

Hardwear 16 8.5 oz.

Rough Clay 20 1.7 oz

BLONDING GELSIS NOW… NEW FASHION GELSBLONDE SERIESAchieve all the amazing blonde results Blonding Gels is loved for, with cooler

tones, a more user-friendly shade labeling system, additional shade options,

plus sleek new packaging.

New Fashion Gels Blonde Series creates stunning light blondes in a single

process. The new collection includes fi ve fashionable shades that range from cool

violet to warm vanilla: Blue (B), Blue Violet (BV), Violet (V), Gold (G)

and Clear. Use Fashion Gels Blonde Series to lift, highlight or achieve stunning

all-over blonde with superior tonal control. The exclusive Select Dye System

ensures long-lasting results with supple conditioning and shine.

NEW ON 5TH

HOW IS FASHION GELS BLONDE SERIES DIFFERENT FROM BLONDING GELS? • Fashion Gels Blonde Series has the exceptional high-lift permanent conditioning Blonding Gels is loved for

plus a revised shade palette.

• Fashion Gels Blonde Series offers even more creative options than Blonding Gels.

• It’s now easier to select the shade that will produce the results you want. Fashion Gels Blonde Series has

a redesigned package with new color-coding to make shade selection a snap. Want a blue-based blonde?

Simply choose Fashion Gels Blonde Series Blue.

NEW FASHION GELS BLONDE SERIES INCLUDES:

SALON OFFERPURCHASE

Any 18 Color Gels/Fashion Gels shades

RECEIVE FREE

A 1 Blonde Series Blue 2 oz.

1 Blonde Series Gold 2 oz.

1 Blonde Series Clear 2 oz.

B 8 Color Extend Shampoo 1.7 oz.

C 1 Color Gels Shade Chart

D 1 Fashion Gels Blonde Series Technique Guide

E 1 Set of Fashion Gels Blonde Series Swatch Cards

F 1 Fashion Gels Blonde Series Sticker Sheet

August 2008 Promotions 5

BLONDE SERIES BLUE:

COOLEST BLONDE

blue base for

maximum control of

orange undertones

BLONDE SERIES

BLUE-VIOLET : COOL BLONDE

blue-violet base for

control of yellow-orange

undertones

BLONDE SERIES VIOLET:

NEUTRAL BLONDE

violet base for control

of yellow undertones

BLONDE SERIES GOLD:

NEW WARM BLONDE

gold base for balanced

gold tones

BLONDE SERIES CLEAR:

CLEAR

serves as an enhancing

and correcting tool

B VBV G CLEAR

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THE CELEBRATION CONTINUES WITH A CHANCE TO WIN A TRIP TO THE REDKEN SYMPOSIUM IN LAS VEGAS!2008 marks the 20th Anniversary of Shades EQ, and Redken is celebrating all year long! Be part of it with this

month’s exciting offer — and you could be on your way to the 2009 Redken Symposium in Las Vegas!

With the purchase of 18 Shades EQ products, you’ll receive a FREE Business Building Kit and a chance to win 1 of 20

“Platinum Tickets” from a drawing that will reward the recipient with an all-expense paid trip to the Symposium!

The Redken Symposium is the place to “sharpen” your professional edge. The industry’s most inspiring, exciting and

award-winning educational event, the 2009 Symposium will take place January 18-20, at the Mandalay Bay Resort

and Casino in Las Vegas. Kick-up your creativity with sessions on the latest trends, creative color techniques, and

business building skills with Redken’s top artists. If you’d like more information about the Symposium or to register,

log-on to Redken.com/symposium09

PURCHASE

18 Shades EQ Color Gloss/Kickers

RECEIVE FREE

Business Building Kit including:

A 2 Shades EQ Aprons

B 1 Business Building CD

C 200 “Do You Shades EQ?” Client Referral Cards

D 1 “Do You Shades EQ?” Look Book

E 1 Color Extend Shampoo Liter

F 1 Color Extend Conditioner Liter

REMEMBER

Purchase this Shades EQ promotion

to see if you’ll be one of the lucky

winners of a Platinum Ticket to the

2009 Redken Symposium!

August 2008 Promotions 7

LOOK FOR SHADES EQ IN

AMERICAN SALON MAGAZINEEach month, a salon professional who loves Shades EQ

will be featured in American Salon magazine. Look for

this month’s Shades EQ enthusiast: Joanne Powers,

owner and director of The Salon Professional Academy

in Tampa, Florida. Find out how Shades EQ gives her

students the confi dence to become amazing colorists!

IT’S TIME TO VOTE! Thanks to everyone who submitted videos and shared

their Shades EQ story — they were all amazing! Five

fi nalists have been selected and now it’s time to log-on to

DoYouShadesEQ.com to vote for your favorite! While

you’re online, check out the Shades EQ formulas,

techniques, tips and of course, videos from industry

leaders about why they love Shades EQ!

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GO PRO WITH REDKEN FOR MEN SWEEPSTAKESPLUS 30% SAVINGS!

Create excitement in the salon and entice clients to make a Redken For Men purchase with great savings and

an incredible sweepstakes offer! One lucky winner will receive an all-expense paid golf getaway for four to

legendary Pebble Beach!

GRAND PRIZE INCLUDES: • 4 Round-trip fl ights to Monterey, CA

• 3 nights accommodations in the Lodge

at Pebble Beach

• 3 prepaid rounds of golf at Pebble Beach

• 4 Spa treatments

• $2,000 spending money

A $12,000 VALUE!

5 FIRST PLACE PRIZES: Award-winning Calloway Big Bertha Fairway Wood

$200 VALUE

10 SECOND PLACE PRIZES: Gym bag fi lled with Redken For Men products

$100 VALUE

Log-on to redkenformen.com/gopro for offi cial

rules and additional information.

SALON OFFER

PURCHASE

Any 12 Redken For Men Haircare and Styling products* at 30% off

PRODUCT SIZE

Mint Clean invigorating shampoo 10 oz.

Cool Finish invigorating conditioner 10 oz.

Chill Blast daily antidandruff leave-in treatment 5 oz.

Densify texturizing shampoo 10 oz.

Bulk Up thickening spray 5 oz.

Go Clean daily care shampoo 10 oz.

Finish Up daily weightless conditioner 10 oz.

Retaliate anti-dandruff shampoo 10 oz.

Grip Tight holding gel 5 oz.

Get Groomed fi nishing cream 5 oz.

Polish Up pomade 3.4 oz.

Maneuver working wax 3.4 oz.

Stand Tough extreme gel 5 oz.

Work Hard molding paste 3.4 oz.

Hold Still styling spray 7.4 oz.

Disrupt fi ber gum 4.6 oz.

Outplay texture putty 3.4 oz.

RECEIVE FREE

A 1 Go Pro Sweepstakes Easel Tear Pad (25 entries)

B 1 Client Offer Shelf Talker

C 36 Assorted packettes

CLIENT OFFERSave 30% on the purchase of 2 Redken For Men haircare and/or styling

products and receive an offi cial Go Pro Sweepstakes entry form.**

** No purchase necessary to enter

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To activate this offer, visit redken.com/specialoffers

*excludes Cleanse

THEREDKEN SYMPOSIUM 2009JANUARY 18-20 MANDALAY BAYRESORT & CASINOLAS VEGASNEVADA

Ready to “sharpen”

your professional edge?

Then join us at the

industry’s most exciting,

inspiring, award-winning

educational event!

The Redken Symposium

offers the latest trends,

creative color techniques,

incredible design and

fi nishing, plus business

skills to grow your personal

income. You won’t want

to miss it!

REGISTER ONLINE AT REDKEN.COM/SYMPOSIUM09For more information call 1-888-Redken3

or 888-733-5363.

REINVENT YOUR SPACE! WIN A SALON MAKEOVER FROM REDKENDoes your salon need an update? Here’s your chance to win a free

salon makeover courtesy of Redken! With the success of Redken

and Peter Millard’s book, Reinventing Space: The Clear Logic to

Successful Salon Design and Retail Merchandising, Redken is excited

to announce its “Reinvent Your Space” salon makeover sweepstakes!

One Grand Prize Winner will receive a Redken salon makeover

designed by Peter Millard and a ticket to the Redken Symposium.

From July 15-August 15, 2008, visit: www.Redken.com/ReinventYourSpace to

submit application forms and salon photos or videos, as well as a 500 word

essay describing why your salon needs to be reinvented.

Don’t miss this amazing opportunity to have the salon of your dreams! Log-on to

www.Redken.com/ReinventYourSpace for complete rules and entry information.

NEW ON 5TH

AUGUST OFFERSNY RUNWAY STYLE TRENDSCHOOSE FROM:

PRODUCT SIZE QTY

VOLUME

Touch Control 05 9.2 oz _

Thickening Lotion 06 5 oz. _

Clean Lift 07 8.5 oz. _

Full Frame 07 8.5 oz. _

Contour 08 8.5 oz. _

Guts 10 10.58 oz _

TEXTURE

Water Wax 03 1.7 oz. _

Rewind 06 5 oz. _

Electric Wax 11 1.7 oz. _

Rough Paste 12 2.5 oz. _

Hardwear 16 8.5 oz. _

Rough Clay 20 1.7 oz. _

QTY _

NEW FASHION GELS BLONDE SERIES QTY _

DO YOU SHADES EQ? QTY _

GO PRO WITH REDKEN FOR MEN SWEEPSTAKESCHOOSE FROM:

PRODUCT SIZE QTY

Mint Clean invigorating shampoo 10 oz. _

Cool Finish invigorating conditioner 10 oz. _

Chill Blast daily antidandruff leave-in treatment 5 oz. _

Densify texturizing shampoo 10 oz. _

Bulk Up thickening spray 5 oz. _

Go Clean daily care shampoo 10 oz. _

Finish Up daily weightless conditioner 10 oz. _

Retaliate anti-dandruff shampoo 10 oz. _

Grip Tight holding gel 5 oz. _

Get Groomed fi nishing cream 5 oz. _

Polish Up pomade 3.4 oz. _

Maneuver working wax 3.4 oz. _

Stand Tough extreme gel 5 oz. _

Work Hard molding paste 3.4 oz. _

Hold Still styling spray 7.4 oz. _

Disrupt fi ber gum 4.6 oz. _

Outplay texture putty 3.4 oz. _

QTY _