StudyLink - The Vision

“Helping people realise their potential through learning - by creating the

number one global education placement service.”

StudyLink - By Numbers

• Operating for 12 years

• 30-40 people

• 5 countries - Oz, UK, US, India, Japan

• 700+ education institution clients

• 200,000 applicants per year

• 4 million unique users per year

StudyLink Business Model

• Traditionally advertising

• Transitioning to transaction

• Always technology focus

Transaction - Student Placement

• Traditional education agent market• Our USP - Student First - Service is

everything, Choice is critical• Use internet to source applicants and counsel• In-country support available• Online tracking and management of

application• Document scanning and pdf file management

(central hub for certifying originals)

Marketing

• Don’t do SEO

• Partner with portals attracting target users (Guardian Newspaper in UK; Yahoo Asia, UK, India etc)– Content is key

• Word of mouth– Service is key

Internet & word of mouth

• Cost effective delivery of quality service– 24/7 – enquiry routing - local language

advice (auto and ad hoc)– central dbase records all interaction– live chat assistance– blogging and discussion

• Don’t ignore offline - integrated user experience

Future?

• Connect applicants and schools (audio/video interviews) - Skype etc

• RSS distribution of course content

• Sales channel in the field

4 million students a yearOne student at a time

Putting the Student First

Questions?