student project
DESCRIPTION
design cycleTRANSCRIPT
Kreasi Kentang Sebagai Bahan Pokok Puding serta Peluang Usaha
A N D R I A N I N A S I R
D W I P R I W A N D A N I
N U N U R N U R A E N I
P U T I H A N D A Y A N I
Y U S U P R I D W A N S A H
SAMPOERNA ACADEMY
BOGOR
This article contain design cycle explanation, which are
investigation, design, plan, create and evaluation.
INVESTIGATION Client: needs kind of food which is health, delicious, creative and ecofriendly
Unit question: will this product appropriate with the client demand?
Time: 5 weeks
Specification and limitation:
fulfill 4P Marketing mix
product
price
place
promotion
plastic can be used
profitable
Documented evidence:
We start documented when we first start making decision about the product until we have
finished making our product. In this case, the documented evidence form lots of photos and
make notes on any additional changes. Besides that, we also made a diagram to show the results
of the research.
Introduction Indonesia is a country with an area of 1,919,440 km2 and ranks as the 15th largest country in the
world. Agricultural area in Indonesia around 13 million hectares, if divided by the number of
food farmers as much as 30 million people, the average land per farmer was limited to 0.3 to 0.4
hectares. This makes Indonesia the country with the second largest vegetable producer in the
world after Brazil.
For Indonesia with a population of 255 587 718 inhabitants (according to the National Election
Commission), food procurement is a very serious issue to be addressed. Food security (food
security) is closely associated with economic stability, cost of production and national political
and social stability. Food security is not just about the quantity of the concerning aspects of
provision increased the amount of food that is always in line with population growth, and an
increase in revenue, but the quality and diversity of food must also be met to anticipate changes
in consumer preferences are increasingly concerned about lifestyle issues, health and fitness
(Tambunan, 2003). Potato (Solanum tuberosum) is one of the important food commodities in the
world. In Indonesia is consumed as a vegetable and potato lately has begun to be consumed as
food in the form of a preferred alternative to french fries or potato chips as a snack. According to
Edi Syafril et al (2003) potato is the most viable horticultural commodities for the development
of agribusiness and agro-industry compared to other horticultural commodities.
Potatoes are not too attractive because of its shape as well as with a bland taste, were rich in the
antioxidant vitamin C needed by the human body. Not only in terms of health, potato can be used
as a basic material for the creation of one of them making pudding. In addition to the nutrients
contained in the potatoes, make potato creations become more varied. Potatoes could be a
promising new business opportunity. We will reveal more about the content contained in the
potatoes, use potato as a staple pudding, and business opportunities with the main ingredient
potato.
Area of Interaction This project relates to Human appetite because we will be designing and creating a product that
meets by problem in society and also can be a great potential in economic. Human appetite is
about a natural desire to satisfy a bodily need, especially for food. In this case, we give a big
appoint to the teen who want to have a healthy diet food. Besides that, we also pay attention to
all possible consumers to this product. In addition we create a product which is innovative,
interesting, healthy and also profitable.
Client Interview or Questioner This question was given when we were testing our project. We used quantitative methods to
collect data. In this study, the author used a technique questionnaire and interview.
The list of question:
How many score you prefer for our product?
1(less) 2(enough) 3(good) 4(very good)
What do you think about the price given? Compatible or not?
(Yes/no)
If you think the price given is not compatible, how much you prefer for this product?
Rp.________
Based on your opinion, what should be added or corrected from the product?
Flavor Appearance Price
Based on your opinion, what is/are strength(s) of our product?
______________________________________________
What makes you want to try this product?
____________________________________
Based on your opinion, do you think this product can be one of solution of government
program (food diversification)?
______________________________________
Based on your opinion, do you think this is good product for business?
________________________________________
Result of Research Graphic of respondent assessment on the product:
No Consumers assessment Total
1 Less 5
2 Enough 15
3 Good 78
4 Very good 52
Graph of respondent assessment about the suitability of price
No Respondent assesment Total
1 Yes 92
2 No 58
61%
39%
suitability of price
yes
no
Grafik respondent suggestion for product
No Respondent suggestion Total
1 flavor 35
2 Appearance 72
3 Price 43
Graph of consumers opinion about the strength of the product
No Pendapat Responden Jumlah
1 Innovative 53
2 interesting 26
3 Health 27
4 delicious 30
5 etc 14
flavour 23%
appearance 48%
price 29%
Respondent sugesstion
0
20
40
60
innovative
interesting
health delicious
etc
strength of product 53 27 27 30 13
strength of product
Summary of the research Based on the data of the research process, we can know the total assessment of each category
which was researched.
The product possible to enter the market, that was proven by the data received. The respondent
of the research showed a good feedback. In marketing mix case, this product already compatible
with the 4 main features in marketing mix which are product, price, place and promotion.
Brainstorming
innovative
healthy
delicious Profitable
business opportunity
Materials
Pudding:
2 Packets of jelly
2 potatoes (175 g)
800 ml coconut milk
300 ml milk
220 grams sugar (who likes sweet,
just added)
2 egg yolks, beaten off
1 tsp pandan paste (can be changed)
1/4 tsp salt
Roll cake:
3 eggs
3 spoon of sugar
3 spoon of wheat
½ spoon of tbn
½ spoon of vanili
Condense milk
Butter
Strawberry jam
Process of making Roll cake
Combine eggs, sugar, tbn, vanilla in a bowl
Stir the dough until the dough expandwith mixer
Once the dough expand, add flour and milk. then stir again
Put the mixture into a baking dish that has been buttered
Bake the dough in the oven
Spread with butter and roll.
Pudding
Steam the potatoes until become soft then blend until smooth.
Mix potatoes with egg yolk and milk. Stir well and set aside.
Mix jelly, sugar, salt, coconut milk and pandan paste. Cook until bubbly.
Then reduce heat.
Take 2-3 tablespoons of jelly, put in the potato mixture and mix well.
Then pour the mixture into the pan. Cook again, stirring constantly until
boiling.
Prepare a baking sheet that has been soaked in water. Pour the batter into
the pan and allow to cooling.
Combining
Put the roll cake in the middle of mold then pour out the jelly to mold also. Wait until the jelly
freeze.
Impact product Social- This product is food which contains substances that are very useful for the body. Potatoes
as the basic ingredient contain a lot of nutrients that are needed by the body. The water content
per 100 grams of potatoes is 82 grams, with a value of as much as 2 grams protein, 70 kcal
calories, and carbohydrates 19 grams. In addition to the contents, the potato also contains other
substances such as iron and riboflavin which are important for the body as well as the amount of
vitamin C as an antioxidant free-radical scavenger to the body. This showed that the potato has
potential and good prospects to support government programs, named food diversification in
order to achieve sustainable food security. This meal will help societies especially for teenagers
and children to have easy consumed vegetables. Moreover, potato pudding has the high nutrients
as high as rice. So, society is not have to consume rice as a main meal but it can be for consume
potato pudding with high carbohydrate. In addition, the use of potatoes can also aim to optimize
resource potatoes in Indonesia.
Economic- Indonesia is a country with the second highest level of biodiversity in the world after
Brazil. This fact shows the high diversity of natural resources owned by Indonesia and this based
on Nagoya Protocol statement, the potential of natural resources will be the foundation of
sustainable economic development (green economy). More specifically, Indonesia is the largest
potato producer in Southeast Asia. Potato (Selenium tuber sum L) is one kind of the important
vegetables in Indonesia. Potato production has grown rapidly over the past decade. Besides that,
according to research, the availability of natural resources and the level of a country's economy
have been linked; in which natural resources would theoretically support the rapid economic
growth.
Environment – The packaging of our products is give the bad impact which is increase the
pollution by adding the amount of plastics that cannot be recycle.
Design Brief We will design and create a product relating to human appetite. This product will be made
during the time of student project dateline. The product will be made base on the five steps of the
design cycle, which are investigation, design, plan, create and evaluation.
The investigation stage requires a description of the problem as well as an explanation on why
the problem is important. After that we have design process. In this stage, we should include a
variety of designs that may wish to use. Plan, the requirements of the plan stage could include
the creation of a time line. Then, we create the product and for the last, we make an evaluation.
Investigation, design, plan will be done before start making the product because these steps
include all the essential information about the product. The create process will be done during
the school exhibition.
DESIGN
Design 1
practice
neat
health
no preservative
o not too attractive
o lack of variation
o plastic is used
Design 2
more attractive
more variation of
favors and colors
practice
health
o plastic is used
o more cost
Design 3
practice
attractive
colorful
trend
no preservative
o plastic is used
o more cost
Design evaluating Specification Design 1 Design 2 Design 3
Materials 3 3 3
Tools 2 2 2
Cost 1 3 2
Flavor 2 2 3
Color 1 2 3
Packaging 2 2 3
Price 2 2 3
Profitable 3 2 3
Summary This product is generally targeting for all people, but is devoted to the youth/teenager or
age of the student. So, it takes an attractive design product which is can attract young
people to try this product.
Design 1, has not met the character because although packaged in a neat condition,
practical or not use preservatives, but the color and still look less attractive.
Design 2, more varied by a combination of several colors derived from natural vegetable
fiber, packaged in an orderly in a plastic cup. However the color obtained less attractive
and need more high cost because the use of natural dyes.
Design 3, more adapted to current culinary trends- rainbow cake. The use of color is very
attractive and blends of flavors that can create an impression of balance in the diet.
Blending two meals in one package is a very good idea. The increase in costs can also be
covered by the benefits that may be obtained.
Evaluating gains Specification Design 3 comments
Materials 3 All materials needed are provided in market.
Tools 2 Not every tools we need is provided, need some
works to get it.
Cost 2 Cost as a capital we get from each member. Need
more cost to produce this product.
Flavor 3 Used pandan and strawberry extract to balancing
the natural flavor from potato.
Color 3 Used food coloring (green, red and yellow) which
is adapted the trend rainbow cake.
Packaging 3 Used plastic packaging to make easier the
consumers to see how the product looks like.
Besides that, used of plastic packaging no need
high cost.
Price 3 Determination price based on production cost
oriented.
Profitable 3 Take a look at culinary market which increasingly
open, enable for this product produce profit .
Development and final design
We realize to make a good quality product, it should be used a good materials to make it. In
order to get good image product, we choose the good material. For the first design, we used
plastic cup as packaging, but it needs high cost and the appearance of product cannot be seen
fully. So, we decided to use another way to packing product. Then, we used small plastic bag as
new packaging. It is more simple and low cost. Besides that, the consumers can see the product
directly. In addition, we add label of our logo, it is include name of product, tagline, name and
address of firm, ingredients of product, and expired date.
For the product flavor we used pandan and strawberry extracts to balancing the flavor of potato.
For the last we used the combination colors of red, yellow and green which is adapt from
rainbow cake which expected to be an interesting product.
PLAN This is the step for making roll cake:
1. Combine eggs, sugar,
tbm, vanilla in a bowl.
2. Stir the dough
until the dough
expand with mixer.
4. Put the mixture
into a baking dish
that has been
buttered.
5. Bake the dough
in the oven. 6. Spread
with butter
and roll.
3. Once the dough
expands, add flour and
milk. Then stir again
This is the step for making pudding:
Combining process:
Put the roll cake in the middle of mold then pour out the jelly to mold
also. Wait until the jelly freeze.
1. Steam the
potatoes until soft.
2. Blander the
potato.
3. Mixture the
potato with milk
and yolk.
4. Mixer jelly, sugar,
coconut milk, and
pandan.
5. cooked the dough
with a little fire until
frothy, but keep stir it.
6. Put the dough in the
brass, and wait until
the dough cold.
Tolls Stove
To cooked the food. It cooks food by gas or
electrics and can meet a wide range of
temperatures./the stove also has hobs which
allows us to rest pots and pan on it.
Pot
Used to steam the materials.
Especially potato.
Spoon
Used to mix the dough, help for mixer
Brass
To bake the cake.
Knife
To cut the ingredients such as, potatoes.
Bowl
To put the dough before cooked.
Mixer
For mix all of the ingredients of pudding and
cake.
Stop watch
Used for account the time of Cooke
Plastic bag
Used for cover the cake and pudding
Ribbon
Used for binding the plastic bag
Gas
Used for the energy of stove
Paper
Used for the cover the cake and pudding
Brush
Used for give the butter to the cake
Label
Used for give the label in the cover
Spoon and fork
Used for eat the cake and pudding
Evaluation of the plan Is your plan SMART?
Our plan is SMART (specific, measurable, achievable, realistic, fits the time
frame). We have specific time to do our project which is 5 weeks. Our project also
measurable. For example every time we made the dough we need to measure how much
the materials used. The achievable for our project is we can make the product. Our
project is realistic because we can make the product easily and create the job vacancy.
Time frame we make the schedule to make the product, that to manage our work.
Does the plan seem to be logical steps?
This plan is logic because if the plan doesn’t logic so we can’t to make the
product. We already made the step to create the product. We focused and followed the
step structurally. The result, we can created the product successfully.
Modification to the design
We have been make 3 different design in order to create the best one. We want to
create an interesting product so that’s why we have to create many variations on product.
The modification include: modification in flavor and appearance/packaging.
Concluding the evaluation of my step by step plan
The step by step is very clear because we already explain every single of the step.
CREAT
Evidence 1
We started by gathered and brainstormed to get the fix plan that will we used to our student
project. We found many ideas as the candidate of our student project. By looked to the weakness
and the worthness of each idea, finally we decided to make a fried ice cream which used
vegetables as the main material. In the next gathering, we thought that the equipment needed is
very hard to find, because of our we are living in the boarding school which cannot provide those
equipments needed. So, we make changes in our student project. We changed the plan become
making a pudding, but vegetable (potatoes) still become the main material.
Evidence 2
Firstly, we made pudding with the potatoes as the main materials and pandan as the flavor. For
the color, we used pandan extract. About the packaging, we use plastic cup. Although the
packaging already look good, but the appearance of the product itself was not too attractive
caused by the color used.
Evidence 3
We made new design for our product. We put rainbow concept on it. Why should rainbow? We
thought that many teenagers like rainbow colours and rainbow is very famous nowadays. First
time, we just put two colours on the pudding itself (pink and green). In the second time, we
added cookies on the bootom of the cup of pudding. Yes, we use plastic cup for our pudding.
The appearance of the product looked more attractive then we sold them in an even, open house
Sampoerna Academy Bogor and the respon from the consumer was good. They like the taste of
the pudding.
Evidence 4
We was thinking that the design is not perfect yet. Then, we gathered back to think about the
new design. As a result, we added a rainbow roll cake on the pudding. So, we can ate two things
(roll cake and potatoes pudding) in one time. We made an observation by sold them in STIE
Kesatuan Bogor and like the first observation, the buyers loved the taste of the pudding. Beside
that, we change the packaging. We put the pudding on the papper plate which covered by plastic.
Evidence 5
We finished making the product in this week. We faced some problems when we looking for the
ingredients for our product. We know that if we want to make a high quality of product, we have
to use good material as well. In this case, we found some problems when we choose the potatoes
which have good quality. Besides that, we also found difficulties to get permission to leave the
school for buying the materials.
Because our product is including in one kind of the food which is made by creamy consistency, it
is possible that our product will be spoiled quickly. To solve this problem, we have to make the
product in early morning. Surely, it might be another problem for us.
EVALUATION Evaluating My Performance at Each Stage of the Design Cycle
Investigation – The goal of this project was to make a healthy meal with innovation and
creativity as our priority. Investigation is the first stage by investigate and observe what society
need. The first idea that we want to make is ice cream but by fried process. After one week our
ideas should changing by the rational one. We cannot make an ice cream because we have
problems like lack of equipment’s. Making an ice creams need some moneys and develop to sold
it. Actually, our basic idea I think is excellent where we mix within ice creams with vegetables.
We do this because we think that the problems right now is society especially a teenagers did not
really like vegetables. So that way we have an idea like that. The second idea is making a
pudding by potato. As we know that potato has a high rate of carbohydrates and seems with rice.
So, when we consume potato it means that we consume rice as our main meal. To support our
ideas we try to interviews with some of students in our school. The result is they agree and they
think that our ideas are excellent. So, basically everything that we need to have in mind before
thinking about the design and how to make it is the idea of the product first. We have some
obstacles when we build the ideas such as some of us did not really agree with the ideas. After
investigate the strange and the weaknesses finally we agree with the ideas making pudding by
potato.
Design – The design that we make is based on the investigation that already held before make a
design. The first design of product that we make is into one color (green). After we sold out the
respondent give suggestion to make it interesting. So, we add the color become three colors there
are green, red, and brown (biscuit) in one product. The result after testing is still good yet. The
combination between those colors is not match and there is one color in the top that too much
composition. The third design is make it become like rainbow and the result was great. The
combination and the composition is enough and interesting.
Plan – In the plan section, we planned our time to making the pudding and testing also the
materials that we use. The first plan we try to make a pudding and we do tester to some students
and society around Kinasih. The second plan is when our school has an event name Open House
and in there we sold some puddings. The third plan was held when some of us use pudding as
their business marketing. In that event we published our new design and we make become like a
cake.
Price- The first price based on the expense for making a pudding. Some of respondent did not
really agree even they told that is too high and is not match with the quality of product. We learn
by the Business Study that decreasing price after the first selling is not good for running the
business. So, the good choice is we improve the quality of the product by putting the taste as our
priority. The result is we can sell the product in high amount of productions.
Quality- The first quality of product is still bad. The taste of first product is the potato still felt.
The respondents that don’t like potato give negative respond because potato’s taste still felt. Also
the texture of the first product is coarse and too much eggs. The second product is the taste is
sweeter than the first product. We too much give the sugar to the dough. The third quality of
product is better that product before. The taste is appropriate, the texture already soft, not putrid
taste, etc.
Packaging- The first and the second packaging our product is not interesting the consumer. We
just make packaging with small and transparent glass with transparent lid. We discuss again to
change the packaging. And then, the third product, we give the packaging like parcel and the
pudding put to the small carton.
Testing Title Testing Result Why?
Materials To test that our materials to
make a pudding is
appropriate and the taste is
so delicious. We looking
for the right composition
that we need when we make
a new one. Whether is too
bitter or too sweet.
We use potato as a main meal to
make a pudding with healthy and
high carbohydrate. The composition
between potato, eggs, and others
materials is good.
Purpose We will do the investigation
and observation about the
healthy meal that can
change rice as a main food
in society. Other purpose is
to help society especially
for teenagers and children
who did not really like
vegetables.
Societies already realize that is not
only rice that can become main food
which has high carbohydrate but
potato as vegetables has the same
rate of carbohydrate with rice.
Target
segmentation
We have segmentation as
our purpose by made a
potato pudding. The first
target is for teenagers as the
high rate of society that did
not really like vegetables.
The second is children and
the third is society.
The taste of potato pudding is sweet
and fresh, so most of teenagers are
like to eat potato pudding. Moreover
the packaging also success to
attracting teenagers to consume
potato pudding.
Price We consider the price that
we set up is based with the
expense of making potato
pudding and the profit for
making more potato
pudding.
Setting up the price is important
especially when do the tester.
Because it will impact the price after
do tester. The consideration for
setting the price is the expense and
the healthy product as our priority.
Healthy We use potato as our main
food.
We have a data about the nutrients
inside the potato. We compare with
the nutrients of rice and the result is
seems. The paradigm right now
should be changes that rice is not one
of main meal.
Successful Points We think the most successful part of make this product is the create section because we managed
to finish the product by the deadline and our spirit to change and trying to make the better
product than before.
Least Successful Points The least successful part for make this product is the design, the taste, and the packaging. We
have three design of product. We still cannot make good design in the first and second of
product. The taste our product is still lost that product that already running. And then, the
packaging of our product still lost also with another product that same product because we lack
of equipment and money to buy and created better packaging than now.
Problems We less money to support make our product. The equipment is not requiring enough. The place
for make the product is still limited. Because lack of equipment, we need long time to make the
product. And then, not enough of money makes the lack of material to make our product, so it
makes time consuming.
Modifications/Improvements o When make the pudding, making sure the ingredient of pudding is appropriate, to get good
taste and the texture is soft.
o We make the color of product that interesting the consumer. Make new innovation with the
appearance of color.
o We make new innovation about the packaging that interesting the consumer
o Do the market research to know the demand of the consumer, to know the best packaging, to
check the taste is making positive corresponding or not.
Consumer Feedback There are the consumer feedback when we doing market research. The consumer gives positive
and negative respond to our product. The positive respond is however the texture of potato in
pudding still felt, the taste of potato already decrease the taste and the all first product was
selling. The negative respond are the first taste, packaging, and quality of product was
appropriate.
The Impact on the Society and the Environment
Social – This product is food which contains substances that are very useful for the body.
Potatoes as the basic ingredient contain a lot of nutrients that are needed by the body. The water
content per 100 grams of potatoes is 82 grams, with a value of as much as 2 grams protein, 70
kcal calories, and carbohydrates 19 grams. In addition to the contents, the potato also contains
other substances such as iron and riboflavin which are important for the body as well as the
amount of vitamin C as an antioxidant free-radical scavenger to the body. This showed that the
potato has potential and good prospects to support government programs, named food
diversification in order to achieve sustainable food security. This meal will help societies
especially for teenagers and children to have easy consumed vegetables. Moreover, potato
pudding has the high nutrients as high as rice. So, society is not have to consume rice as a main
meal but it can be for consume potato pudding with high carbohydrate. In addition, the use of
potatoes can also aim to optimize resource potatoes in Indonesia.
Economic- Indonesia is a country with the second highest level of biodiversity in the world after
Brazil. This fact shows the high diversity of natural resources owned by Indonesia and this based
on Nagoya Protocol statement, the potential of natural resources will be the foundation of
sustainable economic development (green economy). More specifically, Indonesia is the largest
potato producer in Southeast Asia. Potato (Selenium tuber sum L) is one kind of the important
vegetables in Indonesia. Potato production has grown rapidly over the past decade. Besides that,
according to research, the availability of natural resources and the level of a country's economy
have been linked; in which natural resources would theoretically support the rapid economic
growth.
Environment – The packaging of our products is give the bad impact which is increase the
pollution by adding the amount of plastics that cannot be recycle.