Stretching small teams and budgetsKelly Chapmanhttps://www.linkedin.com/in/kellyjchapman/

Why are we here in this particular breakout today?

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My marketing journey

• I marketing • Marketing is an artform

and it ain’t fluffy• An industry moving with

the times• Taking the lead to drive

customer experience and connection

Small teams are awesome

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Who is in your team is so important

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Embrace your agile and efficient environment

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• Change your mindset• Hyper efficiencies• Test frequently and learn quickly• Observe and measure customer

behaviour• Return to your Business plan regularly

and pivot when required

Your budget and showing ROI

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• Know your numbers• What do the numbers need to achieve?• Be ready to pivot

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3 ways to get more budget • Re-examine the budget you have• Fight for it. But believe that the first number will

never be the final number if you get results• Get creative! Other departments need ideas to

spend their money.

Be friends with Finance

Keep your ‘creative’

Align with your sales and support teams

Use your community to amplify your message

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3 takeaways:o Be empowered – swaggero Hire the right peopleo Don’t be afraid to pivot

Thank you

DISCLAIMER

The material in this presentation has been provided by Genie Solutions and includes current activities and/or information as at this date. This presentation is for information purposes only and does not constitute business advice or recommendations by Genie Solutions. All information contained within is the property of Genie Solutions and its subsidiaries, is strictly confidential and for general guidance on matters of interest only. Genie Solutions is not responsible for any errors or omissions, or any results obtained from the use of this information.