strategies followed by tata group

7/29/2019 Strategies followed by TATA Group

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COMPANY PROFILE Tata Group is one of India's most prominent and esteemed

business groups. Tata Group's cite is substitutable with India's

industrialization.

The Group dedicated The India her first steel plant,

hydroelectric plant, inorganic chemistry plant and produced a

reservoir of scientific and technological workforce for the

nation.

It's faiths have established the Tata Institute of Social Sciencesin 1936; India's first cancer infirmary, the Tata Memorial in

1941, and in 1945, the Tata Institute of Fundamental Research,

and further became the provenance of India's Atomic energy

program.



Today, Tata Group constitutes 96 functioning companies in

seven business sectors such as, information systems andcommunications, engineering, materials, services, energy,

consumer products, and chemicals.

The Group has operations in more than 54 countries across six

continents, and its companies export products and services to120 nations.

As the Tata Group is a worldwide concern operating in more

than 100 countries with thousands of products, there is almost

no industry which seems to be untouched by the group.



AIMTata Group's aim is to meliorate the quality of life

of the communities it serves.

Tata Group has played a pioneering role in a variety of areas

after India's independence.

It is widely esteemed for the initiatives it has collected in

different fields for the upheaval of the country. Its contribution to India's education, science and technology is

widely documented and appreciated.



FIVE CORE VALUESThe Tata Group has always sought to be a value-driven

organization.

These values continue to direct the group's growth and

businesses.

The five core Tata values underpinning the way it does

business are:

Integrity: It conducts its business fairly, with honesty and

transparency. Everything it does stand the test of public

scrutiny.

Understanding: It cares, show respect, compassion and

humanity for its colleagues and customers around the world,

and always work for the benefit of India.



Excellence: It constantly strive to achieve the highest possible

standards in its day-to-day work and in the quality of the goodsand services it provides.

Unity: It works cohesively with its colleagues across the group

and with our customers and partners around the world, building

strong relationships based on tolerance, understanding andmutual cooperation.

Responsibility: It continues to be responsible, sensitive to the

countries, communities and environments in which it works,

always ensuring that what comes from the people goes back tothe people many times over.



STRENGTHS Experience

Business model

Micro environment

Resources and capabilities Culture

WEAKNESSES Value Chain Distribution

Macro Environment



OPPORTUNITIES Exports

New products

New markets

Acquisitions and mergers

THREATS Free market

Low barriers

Globalisation of economy



STRATEGIC INTENTStrategic intents, refers to the intention of a business to

coordinate and drive the whole of the organization towards

predetermined sets of goals or objectives.

The current strategic intent of Tata’s is acquisition and mergers

of other businesses globally.

In addition- the group intends to acquire the raw material

industries in first place to serve the other industries with a

value added and low price of material.



tAtA’s source of Cost

EfficiencyEconomies of

Scale

•Tata Motors

•Tata Steel

•Tata BP Solar India

•Tata Power

•Tata Petrodyne (Oil

& Gas)

•Tata Chemicals

•Tata Pigments

Experience

•Tata Quality

Management

Services

•Tata Strategic

Management

Group

•Tata Asset

Management

•Tata Financial

Services

•

Tata ConsultancyServices

Product/ Process

Design

•TAL Manufacturing

Solutions

•Telco Construction

Equipment Company

•TRF

•Tata Projects

•TCE Consulting

Engineers

•

Tata Technologies

Supply Cost

•Location of business

•TACO Supply

Chain

Management



STAR AUTOMOBILE

CHEMICALS

TEA

?

TECHNOLOGY

CONSULTANCY

ENGINEERINGSERVICES

COMPOSITES

CASHCOWS

POWER

STEEL

OIL & GAS

DOGS

INFORMATION

SYSTEMCOMMUNICATION

HIGH

LOWHIGHLOW

RELATIVE MARKET SHARE IN MARKETSEGMENT



POLITICAL FACTORS Current Government

Government Policies

Current Government Regulations, Rules and regulations of

other governing Bodies(ILO, WTO, UN, etc.) Government ventures acting as competition for home product

(e.g.. SAIL for TATA Steel and MTNL for TATA Indicom)

Internal or International Wars or conflicts if any. Interruption

from terrorist organizations or anti-social elements, andGovernment actions against them.

Government bias towards competitors company or politicalcorruption leading to frustrating disturbances



ECONOMIC FACTORS Current economical status or condition.

Current Economic Trends.

Current Interest/Exchange Rates

General and Specific Taxation Policies (Towards certain products)

Overseas change or fluctuation of economies.

Any Inflation or Depression or Recession if prevalent in the

economy. International trade or monetary issues.

Sudden rise or fall in volumes or rates of Export and

Import Products



SOCIAL FACTORS Lifestyle Trends

Demographic consumer attitudes and opinions.

Media Trends

Change in laws or policies affecting social factors. Certain product or service being collectively acclaimed or

frowned upon by the society.

Consumer Buying patterns and behaviors.

Ethnic/religious sensitivity of the society.

Quality and attitudes of working class of the society.

People Buying capacity (PPP), Standard of living of the peopleand willingness to change or switch products or services.

Distinct or Change in Fashions, Styles and Trends



TECHNOLOGICAL FACTORS Competing Technology development.

Research funding.

Associated or Dependent technology.

Consumer buying mechanisms or technology.

Use or adoption of Automation or Robotics for productionand functioning processes.

Achieving certain Standardizations or Grades on accountof Adopting technological developments.

General use of technology and development for increasein profitability and competitive edge

strategies followed by tata group

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