STRATE

GIES AND IN

ITIATIV

ES FO

R

PROMOTING PHYSICAL A

CTIVITY

G O V E R N M E N T AN D N

O N - G O V E R N M E N T

O R G A N I SA T I O

N S PR O M O T I N

G PH Y S I C

A L

A C T I VI T

Y ( P P 7 3 - 7 5 )

  SE T T I N

G S BA S E D A

P P R O A C H E S :  

S C H O O L S ( P 7 7 )

C O M M U N I TY ( P 8 2 )

W O R K P L A C E ( P 8 5 )

A RA N G E O

F PH Y S I C

A L AC T I V

I TY P

R O M O T I ON

I NI T

I AT I V

E S AN D S

T R A T E G I ES A

C R O S S AL L 3

S E T T I NG S

( P P 8 7 – 9

5 )

THE ROLE OF THE GOVERNMENT AND NON GOVERNMENT ORGANISATIONS IN PROMOTING PA

The Australian Government's Department of Health and Ageing is responsible for the monitoring and promotion of health behaviours.

The prime goal is to support Australian’s in leading a healthy and active life.

The Government commits millions of dollars to establish national monitoring, evaluation and research systems to promote PA

EXAMPLES OF AUST. GOV. CAMPAIGNSExamples of current and previous initiatives and project that have ben

commissioned include:They also develop the NPAG’s , the 2007Austrllian Children’s and

Physical Activity Survey and offer grants to schools and communities.

WEB INVESTIGATIONA healthy and active Australia

BE ACTIVE AUSTRALIA- OVERVIEW OF DETERMINANTS AND OUTCOMES

DETERMINANTS• Individual• Pychosocial• Cultural

• Environmental• Economic

• Health System

STRATEGIC FOCUS

• Setting• Overarching

strategies• Population

groups

Increased Physical Activity

OUTCOMES • Inc. health

and wellbeing

• Dec. health and care

cost• Dec

inequity• Dec disease

• Dec Disability

BE ACTIVE AUSTRALIA: A FRAMEWORK FOR HEALTH SECTOR AGENDA FOR ACTION ON PHYSICAL ACTIVITY 2005-2010

There are many important reasons to encourage and support Australians to be physically active. For individuals, an active life imparts health and well being benefits, as well as an opportunity to mix with other people and take part in community life. For the health sector a physically active community will result in a reduction in illness and health care costs and for health professionals, a reduction in the frustration of treating preventable diseases. Physical activity can build community networks and reduce isolation. The environment will also benefit from more people more active with cleaner air through reduced car emissions. Increased membership of sport and recreation organisations will result in stronger community organisations with consequent community benefits and there is substantial potential for schools to recognise the benefits of physically active students.

STATE GOVERNMENTSAlso have an important role to play in funding research, mass

media campaigns and local initiatives within a range of settings

The Vic Gov. departments (Department of Health, Department of Education and Early Childhood Development) in partnership with other organisations ( Bicylce Victoria, VicHealth, Kinect Australia, Diabetes Australia, Can cer Council and Universities) fund a broad range of health initiatives and edcuational programs.

Such as:

ACT, TAS, WA Govenrnments

A SETTING APPROACHA s a result of social, environemental and lifestyle changes over many years,

there are limited opportunities to move and expend large amounts of energy as part of your daily routine.

What factors do you think cause this?1. Urban planning which restrict movement2. And increased reliance of motorised transport3. Increased working hours4. An increased demand on public open spaces5. Increased demand on the educational curriculum6. Changing leisure patterns and the emerging pattern of inactivity

A setting based approach is when promotional strategies are delivered within a targe setting and defined geographic institution.• It is reliant on having a large ‘captive ‘ audience that receives the same

health message and the choice to be active needs to be made convenient, easier, safer and more enjoyable through initiatives designed to create an environment supportive of participation in physical activity.

• You will be studying strategies implementation in schools, work places and the community

SCHOOL SETTINGSchools play an essential role in providing a physical and social

environment that supports children, their parents and the whole school community in enjoying an active life.

A school setting has the potential to reach large numbers of children for significant proportions of their lives.

School setting provide access to at risk-groups such as inactive children

Study table 3.1 (p.77) which contains recommendations for school and community programs promoting PA among young people.

Work the WebReview The Walking School Bus Program

AN AUDIT OF MARYMEDE CATHOLIC COLLEGEStudent Activity (p. 82)Evaluating Physical Activity Behaviours and Environment

COMMUNITY SETTINGCommunity setting can be broadly defined to include groups of people from the same

suburb, town or country.Such broad groupings provide particular challenges in implementing intervention

strategies but also provide great scope to have far-reaching impact on a significant number of people.

Strategies should be tailored to the meet the needs and interests of specific target groups within a community setting and to overcome the unique barriers each group faces.

Encompasses urban planning and green space developmentInvolves mass media campaigns which spreads important messagesOffers the opportunity to:1. Support and partner local councils and organisations2. Distribute information resources3. Work collaboratively with local and regional government transport agencies through

active commuting4. Increase access to affordable, safe exercise and recreational facilities5. Support media campaigns

Review Table 3.3 (p.83) which identifies some mass media campaignResearch and make note on two from the list

OPEN NETBOOK PEDOMETER PRACTICE SACSubmit

WORKPLACE SETTINGWorkplaces are an ideal setting from promoting PA because:• The majority f the population work part-time or full-time for a significant

proportion of their adult lives• Adults spend a large proportion of their waking hours at work• Workplaces bring together large groups of people who can provide each other

with support and share resourcesBenefits to employers include• Improved employee morale• Increase productivity• Reduced absenteeism• Increase capabilities for employees to handle stress• Reduce staff turnoverWhat are some approach you can think of that could be adopted in a workplace setting?Write a letter to Mr. D’Astoli expressing several suggestions leadership could make to promote PA amoungst staff and therefore benefit the Marymede. Community. Please ensure that you outline the intended benefits.

FIND THIRTYFindThirty TV ads http://

www.findthirty.tas.gov.au/campaign/find_thirty_every_day_television_and_radio_advertising

FindThirty Postershttp://

www.findthirty.tas.gov.au/campaign/find_thirty_every_day_resources

Homework TaskIn pairs develop your own video clip or poster in the theme

Find Thirty Due for presentation on ______________________. You must be able

to talk about your advertisement.

OTHER ORGANISATION'S AND INITIATIVES TO EXPLORE

• Travel Smart• The Heart Foundation• Healthy Space and Place• VicHealth

JUMP ROPE FOR HEART

Heart Movers

Walking groups

Read through page 88-89. What is the primary role of the heart foundation? Go on line to present a 5 report on one of the initiatives coordinated by the heart foundation.

1. Explain each of the 10 design principles

recommended by Healthy Spaces and Place

2. What are the six processes for creating

healthy spaces and places

VIC HEALTH1.What is the role of VicHealth2.What are some examples of VicHealth

initiatives and strategies