Upload File

strategic social media marketing

17
Jeffkorhan.com [email protected] 630 774 8350 630-774-8350 Social Media Marketing Social Media Marketing For Entrepreneurs: Getting New Customers Now Getting New Customers Now Presented by Jeff Korhan February 11, 2010

Upload: jeff-korhan

Post on 01-Nov-2014

1.089 views

Category:

Business


1 download

Report

Tags:

DESCRIPTION

This program was presented at the 2010 Winter Management Conference of the Tree Care Industry Association (TCIA), which represents approximately 2,100 tree service and affiliated member companies. .The conference was held at the Hilton Waikoloa in Kona, Hawaii.

TRANSCRIPT

Page 1: Strategic Social Media Marketing

[email protected]

630 774 8350630-774-8350

Social Media MarketingSocial Media Marketing For Entrepreneurs:Getting New Customers NowGetting New Customers Now

Presented by Jeff KorhanFebruary 11, 2010

Page 2: Strategic Social Media Marketing

The Relationship Economy The Relationship Economy

©Jeff Korhan and True Nature® 2009

Page 3: Strategic Social Media Marketing

Th P f t StThe Perfect Storm

©Jeff Korhan and True Nature® 2009

Page 4: Strategic Social Media Marketing

2010 Business Trends

1. Human-Centric Businesses

2. Collaborative Markets

3. Sustainable Communities

©Jeff Korhan and True Nature® 2009

Page 5: Strategic Social Media Marketing

Human-Centric Businesses

Monitor Your Brand

©Jeff Korhan and True Nature® 2009

Page 6: Strategic Social Media Marketing

Human-Centric Businesses

Get Comfortable with Authenticity

©Jeff Korhan and True Nature® 2009

Page 7: Strategic Social Media Marketing

Human-Centric Businesses

Learn the Language of the WebLearn the Language of the Webto be Relevantto be Relevant

©Jeff Korhan and True Nature® 2009

Page 8: Strategic Social Media Marketing

©Jeff Korhan and True Nature® 2009

Page 9: Strategic Social Media Marketing

Collaborative Markets

Multi-Media Marketingg

©Jeff Korhan and True Nature® 2009

Page 10: Strategic Social Media Marketing

Collaborative Markets

News in Real TimeNews in Real Time

©Jeff Korhan and True Nature® 2009

Page 11: Strategic Social Media Marketing

Collaborative MarketsCollaborative MarketsContent Development & Management

The Source

Content Development & Management

Social Media

The Source

Blog Inbound Links

WEBSITE

©Jeff Korhan and True Nature® 2009

Page 12: Strategic Social Media Marketing

Blogging is Storytelling with a PurposeBlogging is Storytelling with a PurposeVisibility Visibility Reputation and AuthorityReferrals

©Jeff Korhan and True Nature® 2009

Page 13: Strategic Social Media Marketing

Sustainable CommunitiesHelp Communities Do What They Want to Do

©Jeff Korhan and True Nature® 2009

Page 14: Strategic Social Media Marketing

S CSustainable CommunitiesEngage with Crowdsourcing

©Jeff Korhan and True Nature® 2009

Page 15: Strategic Social Media Marketing

Sustainable Communities

Augment Your Business Model

©Jeff Korhan and True Nature® 2009

Page 16: Strategic Social Media Marketing

A Community of Communities

©Jeff Korhan and True Nature® 2009

Page 17: Strategic Social Media Marketing

©Jeff Korhan and True Nature® 2009


CINNAM SEMINARS & WORKSHOPS STRATEGIC MARKETING …€¦ · program: morning program introduction marketing model based management & strategic marketing modeling strategic marketing

Strategic Marketing using Social Media Jan 2011 › semass › pub_files › pdfs › Marketing Strategies... · 2011-08-23 · social media tools availablesocial media tools available

Social Media Marketing (Tuten) Chapter 2 Strategic ... · A) Social media marketing activities are consistent with their marketing and marketing communications plans. B) Social media

Strategic Management and Leadership SAMPLE …/media/Angela-Media-Library/pdfs... · Strategic Management and Leadership Level 7 ... 1.1 Marketing and strategic objectives ... introduction

Confidential Slide Social Media Marketing Strategy SiliconIndia Strategic Marketing Summit 2011 Vishal Chinchankar, - Head Digital Media function Reliance

Media Kit - Lab Manager · 2012 2 labX Media GrouP | Media Kit 2012 3 Leading Media Brands 3 strategic Marketing channeLs 1 PowerfuL network to deLiver Your Marketing Message a Powerful

Social Marketing and Social Media: Opportunities for …/media/Files/Activity... · 2014-08-28 · Kotler P, Andreasen A. Strategic Marketing for ... P. Social Marketing: Influencing

The Strategic Marketing Process · SoCial meDia SaleS management email marKeting CuStomer aCquiSition traDitional meDia DireCt mail PuBliCity telemarKeting eVentS traditional Digital

Social Media Marketing Evolution - CUNA Mutual Group/media/cunamutual/lendi… ·  · 2015-05-22Social Media Marketing Evolution A Strategic Imperative ... and most Internet users

IDG Global Solutions - IDG Content & Marketing Services · IDG STRATEGIC MARKETING SERVICES DATA DRIVEN DIGITAL MARKETING| 8 NATIVE MEDIA SOCIAL MEDIA ACCOUNT BASED MARKETING Plan

Strategic Management and Leadership SAMPLE …/media/Angela-Media-Library/pdfs... · 7008V1 Developing a marketing strategy ... 0-85946-508-X) 7009V1 Strategic project management

Every Student Succeeds @ your library ™ Strategic Marketing for School Library Media Centers

Strategic Marketing Management Foundation of Strategic Marketing Management

Strategic Marketing Strategic Marketing Product Strategy Session II

Social Media Marketing Strategies April 30, 2011 By Manish Kasliwal, Head Advisory Relations & Strategic Marketing, L&T Infotech

Strategic Digital Marketing Framework- Earned, Owned & Paid Media

PRESENTED AT: PRESENTED FOR: PRESENTED TOPICSkennyharper.rocks/.../10/kenny-harper-resume-2016.pdf · • Digital Marketing • Social Media Marketing • Strategic Marketing •

Social Media Marketing (Tuten) Chapter 2 Strategic Planning with …testbankonly.com/pdf/Social-Media-Marketing-1st-Edition-Tuten-Test... · C) integrating social media as a key component

Strategic leadership & strategic marketing leadership

Janet DRAKOS - Amazon S3 · Strategic Planning Stakeholder Management Public Relations and Marketing Media . 3. ... Digital Media including social media channels and marketing Risk

Digital Marketing Presentation – Strategic Integration of Social Media (MKTG-7546, Module 7)

STRATEGIC MARKETING IN THE MEDIA...STRATEGIC MARKETING IN THE MEDIA 2 ... Different demands require different outcomes and differentiation is key to a successful marketing strategy

Strategic Marketing

Marketing Strategy Digital & Social Media Executive ......Module 1: Understanding the strategic need for digital and social media marketing Project Component: All participants have

testbankcollege.eutestbankcollege.eu/...Bank-Social-Media-Marketing-1st-Edi…  · Web viewSocial Media Marketing (Tuten) Chapter 2 Strategic Planning with Social Media. 2.1 Multiple

Strategic Sales and Marketing - Hochschule Bochumhochschule-bochum.de/fileadmin/media/fb_w/Schlottmann/Skript... · 1 Strategic Sales and Marketing . Bachelor Degree, Major Seminar

Strategic Marketing 2 - CUNA CouncilsStrategic Marketing 2.0 Integrating Content, Engagement and Social Media Strategies into Your Marketing Plan. ... STRATEGIC MARKETING GOAL SOCIAL

Social Media Marketing (Tuten) Chapter 2 Strategic Planning with Social Media · 2017-10-13 · Chapter 2 Strategic Planning with Social Media 2.1 Multiple Choice 1) Which of the

Marketing Strategic

MSc in Strategic Marketing Management Strategic Marketing Management... · Strategic marketing Master’s thesis OR Internship/Exchange/ Double degree Digital Marketing. Second year

Strategic Planning for Social Media Marketing - Chapter 2

EMI StratEgIc SNaPSHOt: Social Media MeetS event Marketing · the strategic use of social media before, ... Social Media MeetS event Marketing ... planning documents,

A Strategic Approach to Using Social Media for Sales & Marketing

Strategic Marketing for Schools: Blending Web & Social Media Part 1

EMI StratEgIc SNaPSHOt: Social Media MeetS event Marketing · 2 | Social Media MeetS event Marketing | copyright © 2010 event marketing institute. all rights reserved introduction