strategic digital marketing framework- earned, owned & paid media

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Page 1: Strategic Digital Marketing Framework- Earned, Owned & Paid Media

(Adapted from David Armano’s model) Source: SinoTech Group (China) Limited

Using paid owned and earned media to create strong brands

Owned, Earned and Paid Media

USING PAID, OWNED AND EARNED MEDIA · of your paid, earned and owned media efforts, or POEM. We’ll explore . ways to use paid, owned and earned media across all media channels to

How to Blend Owned, Earned & Paid Media - PR News · How to Blend Owned, Earned & Paid Media and Make Sure It’s Found @sallyfalkow . ... Paid •Traditional advertising •Online

Paid, Earned and Owned Media Framework

Penn / PAID, EARNED, OWNED, SHARED / 1 - Amazon S3 · 2013-07-16 · Penn / PAID, EARNED, OWNED, SHARED / 2 Introduction Once upon a time, earned media strategy could be summarized

Paid, Earned and Owned = Converged Media

Lithium Klout Marketers Guide Paid Earned Owned Media

PAID. OWNED. EARNED

Traffic: Owned, Paid, and Earned

Storytelling Platforms - Paid; Owned & Earned Media

The Difference Between Paid, Owned and Earned Media

Paid, Owned, & Earned: Balancing Tactics for a Successful Strategy

Paid, Owned, Earned : Global media performance 2013

Using Digital Coupons to Monetize Earned, Owned, & Paid Media

PAID. OWNED. EARNED. - IAB Canadaiabcanada.com/content/uploads/files/iab_social_media... · Paid, Owned, Earned model is an acknowledgement that a one-dimensional communications strategy

Presentation Paid, Owned, Earned Media undersøkelsen 2015

Initiative Paid Owned Earned Report (2)

Paid, owned and earned slideshare

PAID, OWNED & EARNED MEDIA - egta.com · PAID, OWNED & EARNED MEDIA Wie Radio für Traffic im Web sorgen kann 18.06.2015, Dr. Alexander Preuß

Report Anfo Mindshare Paid, Owned, Earned Media Undersøkelsen 2014

Paid, Earned Owned - Inbound Marketing Presentation (Yellow Springs)

Paid-Owned-Earned Media - AdTech SF - Apr 3 2012

Paid Owned Earned by Nick Burcher

Report Paid, Owned, Earned Media Undersøkelsen 2015

Paid, Earned and Owned Media - a response

Rethinking Paid Owned and Earned Media

USING PAID, OWNED AND EARNED MEDIA - Simply …get.simplymeasured.com/rs/simplymeasured/images/PaidOwnedEarne… · USING PAID, OWNED AND EARNED MEDIA ... traditional marketing practices

USING PAID, OWNED AND EARNED MEDIA - …get.simplymeasured.com/rs/simplymeasured2/images/PaidOwnedEarned...USING PAID, OWNED AND EARNED MEDIA ... traditional marketing practices with

POEM- Paid Owned and Earned Online Media

Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

Marketo Keynote: Converged Media (Paid+Owned+Earned) #MUS13

Anfo Mindshare Paid Owned Earned Media Survey 2014

The New Rules of Marketing: Paid, Owned and Earned

Paid, Earned, Owned, Shared: The Media Recipe for Audience Conversion