media kit - lab manager · 2012 2 labx media group | media kit 2012 3 leading media brands 3...

www.labmanager.com| www.labx.com | www.labwrench.com

2012Media Kit

a Powerful NetworK for Yourlab Products aNd services

2012

labX Media GrouP | Media Kit 20122

3 LeadingMediaBrands

3 strategicMarketingchanneLs

1 PowerfuLnetworktodeLiverYourMarketingMessage

a Powerful Network for Your Products aNd services

LabX Media Groupisyourpartnerforsuccess,withuniquemarketingandpromotionalprogramsthaten-

ableyoutoengagedirectlywiththelabprofessionalsanddecision-makerswhobuildandmanagesuccess-

fulresearchorganizationsand,mostimportantly,arebuyersoflabproducts.

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oNliNe

labX Media GrouP iNcludes:

2012

www.labmanager.com| www.labx.com | www.labwrench.com 3

about labX Media GrouP

2011wasagreatyearforLabXMediagroup.ourproductscontinuetoevolve,

providingexcellenteditorialcontenttooursubscribersandqualityleadstoour

advertisers.inaddition,wecontinuetogrowouraudiencebasewithkeydeci-

sion-makersandhaveintroducedanumberofexcitingnewproducts,including

thefirstandonlylabproduct-focusedsocialnetworkingsite–Labwrench.

Like many of you, we are optimistically looking forward to 2012.

LabX Media Group powersbothlabproductmarketingandlabproduct

decision-makingthroughmarketingservicesandlabproductinformation.

Our ApprOAch

LabXMediagroupconnectslaboratoryprofessionalswiththeresourcesto

helpthemmakesmarterbuyingdecisionsthrough:

• Powerful, market-leading brands—inadditiontotheflagshipLabX,the

groupincludesLab Manager MagazineandLabwrench,whichtogether

representanunmatchededitorialenvironmentandinteractivecommunity

forthelaboratoryindustry.

• Content delivered via engaging user interfaces and innovative applications,

suchaslivestreaming,interactivedecision-makingtools,andsocialmedia.

• Trusted industry voices and experts connectLabXMediagroupprofes-

sionals,analysts,andsubjectmatterexpertswiththebestuserandlab

productprovidercontributors.

• Audience of lab professionals whobuildand

managesuccessfullabsofallsizes.

LabX Media Group provides vital news, data tools, analysis, and commentary for laboratory professionals responsible for running successful research organizations.

2012


iNteGrated MarketiNG SolutioNS

LabXMediagrouppridesitselfonitscommitmenttoinnovationandinvestment

—creatingproductsandsolutionsthatdelivervaluetocustomerswithnewdimen-

sionsofperformance.thislastingcommitmentisonereasonwhyourcustomers

continuetorelyonourresourcesandconductbusinesswithus,yearafteryear.

YOu need BIG IdeAsasamarketer,you’realwaysunderpressureto

comeupwithbreakthroughcampaignstocap-

tureandkeepyourcustomers’attention—and

toexecutethosecampaignsacrossanincreas-

inglycomplexrangeofmediaoptions,including

websites,print,video,andsocialnetworking.

quIck turnArOund And MeAsurABLe resuLtswhat’smore,you’vegottomovequicker

thanthemarketplaceanddelivermeasur-

ableresultsagainstmultiplesetsofshort-

andlong-termgoals.

kIck up YOur MArketInG wIth LABX MedIA GrOupwehavethereach,thepower,andtheexperi-

encetotakeyourmarketingeffortstothenext

level.we’llhelpyoucreatebigideas,andbring

themtothemarketplacequicklyandeffectively.

YOur custOMers Are Our AudIencewithanaudienceof200,000buyers,LabX

Mediagroupcreatesapowerfulsocial

networkthatenableslabprofessional

decision-makerstointeractwithpeers,

experts,andourrespectededitorsinreal

time.nomatterwhatlabequipmentor

serviceyou’reselling,yourcustomersand

prospectsengagewithoureditorialbrands

andplatformseveryday.

weknowwhatinformationdecision-

makersneed,andweknowhowtodeliver

ittothemefficiently.what’smore,we’ve

developedpowerful,provenpromotional

driverstoensureyourcampaignreaches

thepeopleyouneedtoreach.

cOntent Is keYProvidingengagingandrelevantcontenthas

alwaysbeenthecoreofeffectivemarketing

programs.Labproductbuyersmakecomplex

choiceswithfar-reachingconsequences.

inordertomakethosechoices,theyneed

usefulinformationateverydecision-making

stage,includingtop-levelthoughtleadership

andgranularproductdetails.withplatforms

andmediachoicesproliferating,labproduct

buyershavecometoexpectalevelof

engagementthatgoesfarbeyondchoosing

awhitepapertodownload.theyexpectto

beabletoengageefficientlywithcontentin

thewaythatsuitsthem,andtheyexpectthat

engagementtobetwo-way—tobeable

torespond,askquestions,andengagewith

vendorsandothercustomers.

BreAk thrOuGh the nOIseoureditorialteamproducesworld-class

contentthatengagesbuyersatevery

stageofthedecision-makingprocess.we

havetheabilitytodeliverthiscontentin

multiplewaysacrossmultipleplatforms.

we’llworkwithyoutocrafttherightcom-

binationofcontentandplatformstomatch

yourcustomers’needs,yourmessage,and

yourmarketinggoals.

LabXMediagroup’sleadingbrandsand

platformsbothframethetop-levelissues

andprovidethetoolsbuyersusetomake

goodbusinessandtechnology-buyingde-

cisions.reachingthosebuyerswithinthat

uniquecontextamplifiesyourmarketing

effortsandbreaksthroughthenoise.

Let’s Get tO wOrkourteamhasoveradecadeofexperience

creatingintegratedtechnologymarketing

campaigns.withexpertiseinmarket-

ing,contentdevelopment,andaudience

acquisition,ourteamcreatessophisticated

programswithsignificantimpact.

LeAd GenerAtIOnIt starts with the right lead.

LabXMediagroupdoesn’tjustdeliverrandomnamesfromourcirculationfile,butinsteadQuaLifiedleadsthatprovideadvertisersasales-readyopportunitytogeneraterevenue!

goodsalesleadscangostaleiftheyarenotproperlymanagedandactedonquickly.ourleadgenerationprogramsuseacombinationofleadgenerationvehiclesandtargetedemailcommunicationstoqualifyprospectsthatarereadytobuy.ourmarketingandsalesqualificationtechniquesensureasuc-cessfulandtimelyhand-offofqualifiedbuy-ers.asaresult,theleadisfullyqualifiedandbecomesasales-readyopportunity.whenyoursalesteammakesthecall,they’llhaverealknowledgeofaprospect’sinterests.

Product Surveys Lab Manager Magazine’sproductsurveyshave

beenpraisedbyadvertisers.afreeservicefor

youasanadvertiser,productsurveysofferan

in-depthreviewofaspecificproductandare

publishedas“surveysays”ineachissue.

advertiserscantakeadvantageofthe

knowledgegainedfromtheproduct

surveys,suchas:

• identifyend-user’scurrentandfuture

productneedsandrequirements

• anunderstandingofwhichfeatures/

factorsaremostimportanttoend-

usersintheirbuyingdecision.

• Qualifyleadsofend-usersrequesting

productinformation.Leadsarede-

liveredtotheadvertiserinadetailed,

easy-to-usespreadsheet.

Ad Awareness Programourproactiveandinnovativeemailad

awarenessProgramhelpsincreaselead

volumesforouradvertisers.thegreatest

valueadvertisersreceivefromtheleads

weprovideisthatweonlysendyouthose

leadsthatcomefromyouradvertisements.

wedonotsendyouthenamesofreaders

whohavenotaskedforyourinformation.

nocompetitorsorothercompaniesreap

thebenefitsofyouradvertising.

2012

www.labmanager.com| www.labx.com | www.labwrench.com 5

braNdiNG & iNforMatioN toolS create positive recognition for your company and your brand.

cO-BrAnded eMAILsLeveragethepowerofourbrandrec-

ognitionthroughaco-brandedemail.

unlikeastandardemailrental,your

messageissentoutunderthebrand

nameofthelistyouchoosetorent,

highlightingyourassociationwithour

publication.

custOM puBLIshInGcustomprintedpieceshavestaying

power.theyareshared,distributed

anddiscussed.ourexperiencedstaff

handlesallaspectsofprojectmanage-

mentandprovidesarangeofservices

tailoredtoyourmarketingobjectives.

cAse studIesthiscustomemailcampaignenablesyou

toreachanaudienceofindustrydecision-

makerstotellthemhowyourbusiness

solutionisyieldingtangibleresults.

whIte pApers / AppLIcAtIOn nOtesLetuspublishyourwhitepaperand/or

applicationnoteandincludeitinour

onlinelibrary.

LIst rentALsMarketingtodecision-makersiseasy

whenusingourrentallistofover150,000

labprofessionals.ourreadersarehighly

targetedprofessionalsworkinginworld-

classresearchorganizations.

prOduct resOurce GuIde / LAB prOduct BuYer’s GuIdesshowcaseyourproductsandservices

intheindustry’smostcomprehensive

laboratoryproductresourceguideand

buyer’sguides.weofferintegratedprint

andonlineadvertisingsolutionsthat

reachkeydecision-makersfromsmallto

largeresearchorganizationsallyearlong.

prOduct MIcrOsItesaproductmicrositeisaminiwebsite

withproductcontentfromarchives,

repositories,andcustomcontentfrom

ourvendorcommunity.

pOdcAstsengagepotentialcustomerswitha

monthlypodcastseriesusingour

editorialteamtorecordinterviewsand

discussionswithcontentexpertsand

clientcasestudies.

reprInt servIcescustomreprintscomplementexist-

ingmarketingprogramsandarea

valuablecommunicationtoolwith

customers,potentialclients,and

employees.theyarehigh-quality

reproductionsdesignedtomeet

customizedmarketingneeds.

spOnsOred suppLeMentscustomprintedpieceshavestaying

power.theyareshared,distributed,

anddiscussed.distinguishyourcom-

panyasanindustrythoughtleader

throughparticipationinacustom

supplementthataccompaniesour

publicationsandreachesthousandsof

subscribers.

weBInArswebinarscreateaforumforsponsors

tocommunicatewithanaudience

andreceivefeedbackinrealtime.

everysessionincludesanaudioslide

presentationandaQ&asession,with

real-timepollingcapability.

GreAt deALs / prOduct prOMOtIOnByofferingsavingsonpromotional

productswith“great deals,”letus

directyourpromotionalprogramsto

ourwebsites’visitors.

cLAssIfIed AdvertIsInGclassifiedadvertisingisacost-effec-

tivewaytoreachahighvolumeof

potentialcustomersandgeneratea

significantresponsefromonesmall

message.Youcangenerateleads,test

elementsoflargerdisplayadvertise-

ments,buildprospectdatabases,and

generatedirectcontactwithinter-

estedparties.

OnLIne AdvertIsInGourwebsitesprovideonlinerealestate

forpresentingyourbrandandaccom-

panyingmessageinastrongeditorial

environment.theseadvertisements

drivetraffictoyourwebsiteoronline

registrationform,offeringanimportant

onlineconversionopportunity.

it starts with the riGht lead!

2012


labX Media GrouP eveNtSestablishconnectionswithyourcustomersandclosebusinessdeals.

generatesalesleadsandraiseawarenesswithanaudiencethatregistersto

participateinaneducationalindustryevent.sponsoraneventorcreateyourown,

leveragingPowerPointand/orvideo.Productwebinarsarehighlyinteractivewith

globalreach,a12-montharchive,and24/7accesstoacompleteregistrantreport.

Seminars —wedeliverthehighestqualityinformation,speakers,presenters,

networkingopportunities,andvenuestohelpourreadersmakesoundbusiness

decisionsandachieveoutstandingresults.sponsorshipoftheseeventsguaran-

teesyourconnectionwiththeclientsandprospectsyouneedtoreach.

Webinars — Manylabprofessionalskeeptheirprofessionaldevelopmentuptodate

witheducationalwebinars.Bysponsoringawebinar,youcanbepartofthissolution.

asawebinarsponsor,youwillreceivefullcontactinformationforparticipantsinter-

estedinlearningmoreaboutyourcompanyanditsservices.thatmeanshundredsof

contactsyoucanmarketdirectlytoviamail,emailortelephone.

Lab Manager Academy Webinars — eachLab

Manageracademywebinarprovidesaforumanda

frameworktohelplabmanagershonetheirmanage-

mentskillsandgainamorebusiness-likeapproach

totheirresearch,whilekeepingthegoalsofgoodsci-

enceandscientificdiscoveryattheforefront.

Ask the Expert Webinars — thesewebinarsbringtogether

leadinglabprofessionalstodiscussindustrytopicsofyour

choice.wehelpcreateathought-provokinglistofquestionsto

ensureastimulatingconversation.excerptsfromthisdiscus-

sion,alongwithcolorphotographsoftheparticipants,are

publishedinmagazineformatandinsertedintoaselectedissue

of Lab Manager Magazine.

Product Showcase Webinars — thesewebinars

weredesignedtohelpattendeesunderstandemerg-

ingtechnologiesandhowthosetechnologiesmayhelp

themoperatetheirlabsmoreefficiently.eachwebinaris

moderatedby Lab Manager Magazine’sProducteditor.

Panelistswillhave10minutestoeducateattendees

abouttheirrespectivetechnologies.followingthepre-

sentations,therewillbealiveQ&asession.

New Technology Showcase Webinars — thisiswherebuyersoflaboratoryproductsturnfor

newproductintroductions.eachwebinarhighlightsthelatesttechnologyintroductionsandtrends

organizedbyproductcategory.thesewebinarscanaccommodatefourorfivevendorsaspanelists.

BenefIts Of LABX MedIA GrOup weBInArs:

• allwebinarshostedbyseniorLab

Manager Magazineeditorialstaff

• contentdevelopmentwithour

editor’sparticipation

• in-demandpresentersonimpor-

tantindustrytopics

• LabXMediagroup’sin-house

productionteamfacilitatesat-

tendeeregistration,monitoring

andreporting

• onlineregistrationformwithup

tothreecustomquestions

• eventarchivedandposted

onlinefor24/7access

• on-demandviewingforoneyear

• real-timeonlinepollingandQ&a

• excellentleadgeneration

resource

MArketInG cAMpAIGn IncLudes:

• Landingpagewithsponsor’sad

• 3xenewslettermention

• 3xe-blastpromotion

• PrintadpromotioninLab

Manager Magazine

If you have a webInar Idea, we would be happy to work wIth you. Custom webinars are available

upon request.notonlydowetake

careofthewebinarlogistics,wealso

dothepromotionallegworkforyou.

Please contact your sales representative for further information.

2012

www.labmanager.com 7

“i truly enjoy the articles presented in lab Manager Magazine. they are relevant and helpful to folks working in a lab.”

– violet M. Carvalho, Director, Quality Control, arena Pharmaceuticals

ruN Your lab like a buSiNeSSLAB MAnAGer MAGAzIne

withlabmanagersfacingever-greaterchallengesrunningtheirfacilitiesandmanaging

theirstaff,Lab Manager Magazinestaysonestepahead—deliveringtimelyandimpor-

tanteditorialthatprovidesreal-worldsolutionstotheissuesthatmattermost—including

navigatingtougherfdaandosharegulations,managingintergenerationalteams,the

useofmobiledevicesandapps,andoutsourcing.goingonfiveyears,ourtagline,“run

YourLablikeaBusiness,”remainsthedriverbehindoureditorialmission.withaneyeon

thebottomline,wekeeplabprofessionalsuptodateonbestbusinesspractices—such

asleasingvs.purchasingequipment,evaluatingservicecontracts,andin-depthproduct

reviews.ourcontributingwriters,includingtwoPh.d.chemistsandonePh.d.biologist,

knowthemarket,thelab,andthechallengesfacingtoday’sresearchprofessional.

whenitcomestomakingequipmentpurchases,Lab Manager Magazineexcelsat

providingthemostcurrenttechnologynews,applications,productcomparisons,and

analyses.ourtargetededitorialhelpsreadersstayaheadofthetechnologycurvein

ordertocreateamoreefficientandprofitableresearchorganization.

Lab Manager Magazine is also an industry innovator,withpowerfulprogramssuch

asProduct Showcase Webinars,settingthestandardforhigh-qualityfeaturesand

world-classeventsfocusedonstate-of-theartlaboratorytechnology.

Lab Manager Magazinesupplementsitsmonthlycoveragewithweeklyandmonthly

eNewsletters,aregularlyupdatedwebsite,comprehensiveproductBuyer’s Guides

andanannualProduct Resource Guide,whichensureawell-roundededitorialexpe-

rienceforbothreadersandadvertisers.

tOpIcs cOvered:

Leadership&staffing

BusinessManagement

technology&operations

Labhealth&safety

Laboratoryautomation

Labdesign&furnishings

asktheexpert

Perspectiveon

Productfocusreports

Purchasingsurveyreports

2012


editorial scoPedeliveringpracticalbusinessandtechnologyinsightstotoday’slabprofessionals,Lab Manager Magazine’seditorialpagesarefilled

withmorerelevantmanagement,financial,andpurchasinginformationthananyotherindustrypublication.ourwriters,including

chemistryandbiologyPh.d.swithlabmanagementexperience,knowthemarketandknowthechallengesfacingtoday’sresearch

professional.asaresult,wehaveakeenunderstandingofouraudience.anticipatingtheirconcerns,wedeliverthetimelyand

importantbusiness,buying,andindustryinformationtheyneedtosolvereal-worldproblems—fromgettingthegreatestvaluefrom

theirinstrumentpurchases,tonavigatingtougherfdaandosharegulations,totheuseofmobiledevicesandapps,tooutsourcing.

goingonfiveyears,ourtagline,“runYourLablikeaBusiness,”remainsthedriverbehindoureditorialmission.forevery

decisionLab Manager Magazinemakesaboutwhattopublishandhowtopublishit,weapplyonestandard:satisfyingthe

professionalneedsofreaderswhomaketheimportantbusinessdecisionsintheirlabs.ineverythingwedo,fromnewsand

featurearticlestolabproductfocuses,wemakeinformationmorethanavailable;wemakeitprofessionallyuseful.

everyonegeneratescontent.Lab Manager Magazineprovidesintelligence.that’swhyagrowingnumberoflabprofessionals

areturningtoLab Manager Magazinetostayabreastofthelatesttechnologydevelopments,applications,comparisons,and

analyses,aswellasbusinessandindustrytrends.

Lab Manager Magazine aims to: •educateandinfluencepurchasersandspecifiersintheresearchcommunity.

•Provideaforumforsupplierstotalkabouttheirtechnologiesandproducts.

•helpacceleratetheadoptionoflaboratorytechnologyintoresearchapplicationsacrossalldisciplines.

edItOrIAL depArtMents

Product Focus:acomprehensivelookataspecificnewproduct,technologyorservice,theProduct

focuseditorialprovidesanoverviewofthelatesttrendsanddevelopmentsinfeaturedtechnologies,en-

ablinglabprofessionalstocarryouttheirpurchasingprocesseswithgreaterconfidenceandcompetence.

Survey Says: Providesasnapshotofpurchasingpracticesforaparticularinstrumentbasedon

Lab Manager Magazine’sonlineproductsurveys.

Technology News:wheresubscribersturnfornewproductintroductionsandtrendsorga-

nizedbyproductcategory.ineachissue,theeditorsofLab Manager Magazineselectafew

newproductswithinspecificcategoriestofeatureas“Productspotlights.”

How it Works: targetededitorialdescribesaresearch/analyticalproblemandasolutionto

thatproblembasedonaspecifictechnology.

Ask the Expert: interviewswithexpertsandend-usersonbuying,using,maintaining,and

perhaps—later—discardingaparticularlabinstrument.

The Right Choice: asanadvertiser,youhighlightfeaturesofyourproductsthataremost

importanttoend-usersanddiscusswhatbestmeetsusers'researchrequirements.

Products in Action: Publishedthreetimesayear,inMarch(Pittconissue),Julyandaugust

Productresourceguide.Purchaseafullorhalfpagead,andreceiveanequivalentspacefor

your“Productsinaction”advertorial,whichdescribesyourproduct’stechniquesandapplica-

tionsthatareofimmediateinterestandimportancetolabprofessionals.

Application issue:Lab Manager Magazine’sMay,augustProductresourceguideandno-

vemberissuesoffersadvertiserswhopurchaseafullorhalfpageadtheopportunitytoreceive

anequivalentspaceforan“applicationnote”oftheirchoice..

Product Resource Guide: acomprehen-

sivesourceofinformationtoinfluence

thebuyingdecisionsoflabprofessional

leadersallyearlong.

samegreatcontent,newpublishingdate.

uponadvertisers’request,theLab Manager

MagazineProductresourceguidewas

movedfromnovembertoaugust.theProd-

uctresourceguide’suniqueeditorialpro-

videsyear-roundexposureofmanufacturers’

productsandservices.includedintheguide

isacomprehensivereviewofconsumables

andlabsuppliesusedwithinthelab.unlike

otherindustryBuyers’guides,theProduct

resourceguideisspecificallydesignedto

enhance,expedite,andcompletethebuying

processwhileprovidinguserswithindis-

pensibleusercomments,industrynewsand

analysis.designedwithlabprofessionalsin

mind,theguidecontainsvitalinformation

theyneedandcanuseinoneeasy-to-read

source.thatcontentdrivesbetterbuying

decisionswhenitcomestoselectingvendors

andtechnologytofitusers’needs.

2012


aN iNflueNtial, eNGaGed audieNCe40,182 BpA qualified subscribers

withanimpressiveaudiencefrombothsmallandlarge

researchorganizations,Lab Manager Magazineiswrit-

tenforlaboratorysupervisors,managersanddirectors,

researchmanagersanddirectors,andotherleading

researchprofessionalswhoidentify,recommend,pur-

chase,andsupporttheirlabs’technologyneeds.

top reasons for reading Lab Manager Magazine:

• tolearnbestbusinessandmanagementpractices

forr&dprocesses

• tolearnhowtobetterretainandmotivatestaff

• tostaycurrentwithrapidlychanginglaboratory

technologies

reAder deMOGrAphIcs

IndustrialResearchLabs* 37%

ClinicalResearch/HospitalLabs 22%

University/College 18%

Government 9%

PrivateResearchInstitutions/ ContractResearchOrganizations 7%

Other 8%

OrGAnIzAtIOn

Pharmaceuticals 16%

OtherIndustrialResearchLabs 16%

Biotechnology 14%

Environmental 11%

Chemicals 10%

ClinicalResearchandTrials 9%

Food/Beverage 8%

Microbiology 7%

Energy/Petroleum 3%

Forensics 2%

InstrumentDesign/Development 2%

Plastics/Polymers 2%

*IndustrIAL reseArch LAB — AreA Of reseArch

5%0% 10% 15% 20%

JOB tItLe

54%

21%

12%

6%

4%

3%

LabandR&DSupervisorManager/Director

Chemist/ScientistandPrincipalInvestigator

Other

Professor/DepartmentHead

QA/QCManager/Director

Engineer

the streNGth of our SubSCriberScontinuous audience growth BpA AudIted dAtA

100% of our subscribers are qualified within 2 years.Source: bpa worldwide Statement for the six month period ended dec 2010

20%10%0% 30% 40% 50% 60%

Jan-June2009 Jan-June2010 Jan-June2011

26,988 34,525 40,182

2012


lab MaNaGer MaGaziNe editorial CaleNdar 2012

Issue date Cover Story / feature articleseditorial Sections lab product reports

bonus distribution product Showcase webinarlaboratory Management technology & operations lab automation lab health & Safety perspective on lab product focus Survey Says the right Choice

InSIghtSlab equipment reports

ask the expert

January / February 2012

Budgeting101:ManagingYourresearchdollars

vendorLeaseManagement consolidatingLaboratoryserviceandMaintenanceProviders

integratingsystemsforimprovedworkflow

PersonalcommunicationdevicesintheLab:dotheyPosedangersBeyonddistraction?

Perspectiveon:acontractLab

•analyticalBalances•automatedLiquidhandling•Microplatehandlers•refractometers•stirrers,includingoverhead

•eLn•fumehoods•rotaryevaporators

uhPLcsystems Liquidchromatography

theeconomicBenefitsofLabautomation

•SocietyforLaboratoryAutomationandScreening(SLAS)

•AmericanAcademyofForensicSciences

•Massspectrometry-drugdiscovery(Jan)

•eLn(Jan)•titrators(feb)•ultraLowfreezers(feb)

March 2012 Productsinaction

investmentconfidencereport howone'sPersonalManagementstylehelpsorhindersstaffPerformance

staffadoptionandtrainingfornewequipment

thecrucialroleofPowerProtectioninLabautomation

newgenerationsterilizers:ethyleneoxideandhydrogenPeroxide

Perspectiveon:aforensicLab

•filtration(especiallymembranes)•flowcytometers•gloveBoxes•Microscopy/cellimaging•shakers

•flowcytometers•hPLcsystems•Labovens

Microplatereaders technologiesthatBestimproveQa/Qc

•Pittcon2012•ACS2012Spring

Meeting

•hPLcsystems•hPLccolumns

Pittcon2012newtechnologyguide Pittcon2012newtechnologyguide

April 2012 Managingenergycosts:strategiesforMitigatingincreasedenergycosts

efficientcandidatesourcing

chemicalinventoryManagement

Barcodetechnology chemicalhygienePlan Perspectiveon:aBiofuelresearchLab

•gasgenerator• gelelectrophoresis/electrophoresis•LiMs• samplePrepforchromatographyanalysis•tocanalyzers

•automatedLiquidhandling

•centrifuges•Massspectrometry

(stand-alone/integrated)

co2incubators Massspectrometry whattoconsiderBeforeconsolidatingLaboratoryserviceswithoneProvider

•CancerResearch •Massspectrometry-foodsafety


May 2012 applicationissue

LatestappsfortheLab Labetiquette noLevelofcontaminationisacceptable

workingwithit ergonomics Perspectiveon:anenvironmentalresearchLab

•chromatographydatasystems•fumehoods•hPLcsystems•thermalcyclers

•hPLccolumns•waterPurification•Microplatereaders

Biologicalsafetycabinets Labautomation–Liquidhandling

acceleratingresearchresultswithhigh-PerformanceMassspectrometry

•AmericanSocietyforMicrobiology2012

•waterPurification•cleanroomequipment

June 2012 Labhealth&safety(includes3rdannualLabsafetyandhealthsurveyresults)

Project/workManagement

samplePrepforchromatographyanalysis

steppingintothecloud(cloudcomputing)

hazardouswaste Perspectiveon:afood&BeverageLab

•centrifuges•eLn•Massspectrometry(stand-alone/

integrated)•Pcrreagents

•gasgenerator•spectrophotometers

-uv-vis•titrators

centrifuges choosingtherighteLnfortherightapplication

•ASMSConferenceonMassSpectrometry2012

•HPLC2012

• spectrophotometers-uv-vis•samplePrepfor

chromatographyanalysis•Multi-vendorLaboratory

servicesforanalyticalinstruments

July 2012 Productsinaction

collaboratingandcommunicatingeffectivelyaroundtheworld

Labaccreditation fieldinstruments Processanalyticalcontrol

fireandelectricalsafety Perspectiveon:adrugdiscoveryLab

•Biologicalsafetycabinets•homogenizers•phMeters•titrators•waterPurificationsystems

•chromatographydatasystems

• cleanroomequipment•Microplatehandlers

thermalanalyzers whattoknowBeforeinvestinginanultrapurewaterPurificationsystem

•AmericanAssociationforClinicalChemistry2012


August 2012- PRG Productsinaction/applicationnotes

Product Resource Guide: A Comprehensive Source of Information to Influence the Buying Decisions of Lab Professionals All Year Long

theProductresourceguide’suniqueeditorialprovidesyear-roundexposureofmanufacturers’productsandservices.includedintheguideisacomprehensivereviewofconsumablesandlabsuppliesusedwithinthelab.unlikeotherindustryBuyers’guides,theProductresourceguideisspecificallydesignedtoenhance,expedite,andcompletethebuyingprocess.designedwithlabprofessionalsinmind,theguidecontainsthevitalinformationtheyneedinoneeasy-to-readsourcetodrivebetterbuyingdecisionswhenitcomestoselectingvendorsandtechnology.

Analytical Instruments:hPLcsystems•gcsystems•Massspectroscopy•Microscopes•Particlesizeanalyzers•Lccolumns.General Lab Equipment:waterPurificationsystems•centrifuges•Biosafetycabinets•fumehoods•Mills/grinders•waterBaths•freezers&refrigerators•analyticalBalances•vacuumPumps•Liquidhandling•MetersandMonitors•Pipettes•incubators•gloveBoxes.Life Science and Clinical Lab Equipment:Biochemicals&reagents•assaykits•Pcr•rnatechnology•Microarraytechnology•MicroplateManagementsystems.Software:cds•LiMs•Mrs•eLn

• ACSFallMeeting-2012

September 2012 socialMedia:PuttingittoworkintheLab

Managinga24/7Labstaff

service/calibration LiMstoLiMsintegration Materialsafetydatasheets(Msdss)

Perspectiveon:aPolymerLab

•hPLccolumns•Labovens•Microplatereaders•refrigeration/freezers•thermalanalyzers

•analyticalBalances• immunoassays•phMeters•Pipettes

Massspec electronicLabnotebook(eLn)

Latestadvancesininstrumentationandreagentsfornext-generationsequencing

•AOAC •LiMs•thermalanalyzers• ionchromatography

October 2012 talentwars(includes6thannualsalary&Jobsatisfactionsurveyresults)

Professionalcareerdevelopment

highPuritywatersystems

datacollection,Manipulationandvisualization

BiosafetyexposurecontrolPlan

Perspectiveon:aMobile/field-researchLab

•cleanroomequipment•sequencing•spectrophotometers-uv-vis•vacuumPumps

•gcsystems•Labwashers•thermalanalyzers

analyticalBalances gaschromatography

LatesttechnologiesforimprovingresearchoutcomesinacellcultureLab

•GulfCoastConference

•Neuroscience2012

•gcsystems•Biologicalsafetycabinets

November 2012 applicationissue

Branding&Publicity:PuttingYourLabontheMap

scientificPartnerships researchdataManagement(retrieval,storageandanalysis)

integrationchallengesintheModerneraofautomation

Labsafetyinspections Perspectiveon:anacademicresearchLab

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December 2012 communication101 goodLaboratoryPractices(gLP)

equipmentLayoutforMaximumefficiency

anopenPlatformforscientificapplicationsBasedontheaniMLstandard

trainingforsafety Perspectiveon:acellcultureLab

•chemicalanalyzers•co2incubators/incubators•gcsystems•Pipettes

•gelelectrophoresis/electrophoresis

•refrigeration/freezers•tocanalyzers

waterPurificationsystems

spectrophotometers theBenefitsofaresearchManagementsystemforYourLab

•CellBiology2012 •cellcultureLabequipment

•tocanalyzers

2012


Issue date Cover Story / feature articleseditorial Sections lab product reports

bonus distribution product Showcase webinarlaboratory Management technology & operations lab automation lab health & Safety perspective on lab product focus Survey Says the right Choice

InSIghtSlab equipment reports

ask the expert

January / February 2012

Budgeting101:ManagingYourresearchdollars

vendorLeaseManagement consolidatingLaboratoryserviceandMaintenanceProviders

integratingsystemsforimprovedworkflow

PersonalcommunicationdevicesintheLab:dotheyPosedangersBeyonddistraction?

Perspectiveon:acontractLab

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uhPLcsystems Liquidchromatography

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March 2012 Productsinaction

investmentconfidencereport howone'sPersonalManagementstylehelpsorhindersstaffPerformance

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thecrucialroleofPowerProtectioninLabautomation

newgenerationsterilizers:ethyleneoxideandhydrogenPeroxide

Perspectiveon:aforensicLab

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Microplatereaders technologiesthatBestimproveQa/Qc

•Pittcon2012•ACS2012Spring

Meeting

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Pittcon2012newtechnologyguide Pittcon2012newtechnologyguide

April 2012 Managingenergycosts:strategiesforMitigatingincreasedenergycosts

efficientcandidatesourcing

chemicalinventoryManagement

Barcodetechnology chemicalhygienePlan Perspectiveon:aBiofuelresearchLab

•gasgenerator• gelelectrophoresis/electrophoresis•LiMs• samplePrepforchromatographyanalysis•tocanalyzers


•centrifuges•Massspectrometry

(stand-alone/integrated)

co2incubators Massspectrometry whattoconsiderBeforeconsolidatingLaboratoryserviceswithoneProvider

•CancerResearch •Massspectrometry-foodsafety


May 2012 applicationissue

LatestappsfortheLab Labetiquette noLevelofcontaminationisacceptable

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Biologicalsafetycabinets Labautomation–Liquidhandling

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June 2012 Labhealth&safety(includes3rdannualLabsafetyandhealthsurveyresults)

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July 2012 Productsinaction

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Labaccreditation fieldinstruments Processanalyticalcontrol

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thermalanalyzers whattoknowBeforeinvestinginanultrapurewaterPurificationsystem

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August 2012- PRG Productsinaction/applicationnotes

Product Resource Guide: A Comprehensive Source of Information to Influence the Buying Decisions of Lab Professionals All Year Long

theProductresourceguide’suniqueeditorialprovidesyear-roundexposureofmanufacturers’productsandservices.includedintheguideisacomprehensivereviewofconsumablesandlabsuppliesusedwithinthelab.unlikeotherindustryBuyers’guides,theProductresourceguideisspecificallydesignedtoenhance,expedite,andcompletethebuyingprocess.designedwithlabprofessionalsinmind,theguidecontainsthevitalinformationtheyneedinoneeasy-to-readsourcetodrivebetterbuyingdecisionswhenitcomestoselectingvendorsandtechnology.

Analytical Instruments:hPLcsystems•gcsystems•Massspectroscopy•Microscopes•Particlesizeanalyzers•Lccolumns.General Lab Equipment:waterPurificationsystems•centrifuges•Biosafetycabinets•fumehoods•Mills/grinders•waterBaths•freezers&refrigerators•analyticalBalances•vacuumPumps•Liquidhandling•MetersandMonitors•Pipettes•incubators•gloveBoxes.Life Science and Clinical Lab Equipment:Biochemicals&reagents•assaykits•Pcr•rnatechnology•Microarraytechnology•MicroplateManagementsystems.Software:cds•LiMs•Mrs•eLn

• ACSFallMeeting-2012

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Managinga24/7Labstaff

service/calibration LiMstoLiMsintegration Materialsafetydatasheets(Msdss)

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Massspec electronicLabnotebook(eLn)

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Professionalcareerdevelopment

highPuritywatersystems

datacollection,Manipulationandvisualization

BiosafetyexposurecontrolPlan

Perspectiveon:aMobile/field-researchLab

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LatesttechnologiesforimprovingresearchoutcomesinacellcultureLab

•GulfCoastConference

•Neuroscience2012

•gcsystems•Biologicalsafetycabinets

November 2012 applicationissue

Branding&Publicity:PuttingYourLabontheMap

scientificPartnerships researchdataManagement(retrieval,storageandanalysis)

integrationchallengesintheModerneraofautomation

Labsafetyinspections Perspectiveon:anacademicresearchLab

•gccolumns• immunoassays•Labwashers•Millsandgrinders•rotaryevaporators

•Biologicalsafetycabinets

•co2incubators/incubators

•LiMs

refrigeration/freezers

theimpactofuhPLcsystemsonresearchefficienciesandoutcomes

•EAS2012•MRS2012

•uhPLc•Microplatereaders

December 2012 communication101 goodLaboratoryPractices(gLP)

equipmentLayoutforMaximumefficiency

anopenPlatformforscientificapplicationsBasedontheaniMLstandard

trainingforsafety Perspectiveon:acellcultureLab

•chemicalanalyzers•co2incubators/incubators•gcsystems•Pipettes

•gelelectrophoresis/electrophoresis

•refrigeration/freezers•tocanalyzers

waterPurificationsystems

spectrophotometers theBenefitsofaresearchManagementsystemforYourLab

•CellBiology2012 •cellcultureLabequipment

•tocanalyzers

2012


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www.labx.com 17

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cOnsIder thIs:

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cifictotheirlabequipment—thatprovidereal-worldsolu-

tionstotheirproblems.

•researchersarechangingthewaytheyevaluateandengage

inthebuyingprocess.thebudgetcreation,solutioncriteria,

andrfPdistributionphasesarebeingsupplementedwith

amorepeer-orientedapproachthatnowoccurswithinthe

socialnetworkingmedium.

•inanattempttoconnectdirectlywithvendors,researchers

arepostingquestionsonLabwrenchtoacceleratethebuy-

ingprocess.

USA 64%

Canada 9%

UnitedKingdom 7%

Germany 5%

India 4% France 3% Australia 2% Japan 2% Italy 2% Brazil 2%

2012

www.labwrench.com 21

labwreNch deMoGraPhiCS

thenumberofvisitorstoLabwrenchisgrowingeverymonth.Letusdevelopacampaignthatwilltargetandengageyourcustomers.

”…i found the website very easy to navigate and post questions. there are many challenges to conducting research in remote field stations, particularly when troubleshooting equipment problems. having access to sites such as labwrench allows researchers to connect to one another from remote regions, which is extremely beneficial to overcome these problems…”

– Graduate research assistant, the ohio State university

LABwrench trAffIcAreAs Of reseArch

Biotechnology 29%

chemistry 17%

Pharmaceutical 9%

environmental 7%

foodandBeverage 4%

Petroleum 2%

aerospace 2%

other 30%

reseArch OrGAnIzAtIOn

industrialresearchLab 74%

hospital/clinicalLab 10%

university/collegeLab 8%

PrivateresearchLab 2%

governmentLab 1%

other 5%

USA 64%

Canada 9%

UnitedKingdom 7%

Germany 5%

India 4% France 3% Australia 2% Japan 2% Italy 2% Brazil 2%

GLOBAL AudIence

Apr2011Jan2011Oct2010July2010Apr2010

5000

0

10000

15000

20000

25000

2012


spOnsOrshIp nAMe IncLudes specs

Homepage:Locatedprominentlyonthe

Labwrenchhomepage,visiblebytheever-

growingnumberofvisitorstothesite.

• BanneronLabwrenchhomepage

• textlinkbelowbanner

• twonewsletterproducthighlights

• Minimumofsixsocialmediapromotions

• featuredhomepageProduct

• customemailblasttoLabwrenchsubscribers

250x250px

40kmax

Main Menu:Locatedbelowtheleftmain

menu,thisbannerwillfollowavisitoraround

thesite,reinforcingyourbrandsite-wide.

• Bannerlocatedunderleftmainmenu,sitewide


• twonewsletterproducthighlights

• Minimumofsixsocialmediapromotions

• featuredhomepageProduct

160x300px

40kmax

Category: highlyvisibleatthetopofthecate-

gorypage,thisbannerpositionsyourbrandas

apreferredbrandanddeliversqualifiedtraffic.

• Bannerlinkedtoapageofyourchoice

• Bannerlocatedonrelatedforumpages

• Bannerlocatedonrelatedproductpages


• 2newsletterproducthighlights

• Minimumof6socialmediapromotions

• featuredcategoryProducts

468x60px

40kmax

Forum:Locatedasaleaderboardatthetop

ofeveryrelatedcategoryforum,thisbanner

isdisplayedwhenvisitorsarehighlyengaged

andinteractingwitheachother.

• includedwithcategorysponsorship 728x90px

40kmax

Product Pages:Bannerlocatedbelowthe

productdescriptiontotherightofQ&a’s;pro-

moteyourbrandoneveryproductpagewithin

yoursponsoredcategory

• includedwithcategorysponsorship 234x60px

16kmax

LabWrench Weekly Newsletter: Leaderboard • Bannerlinkedtoapageofyourchoice 728x90px

40kmax

LabWrench Weekly Newsletter: skyscraper • Bannerlinkedtoapageofyourchoice 160x600px

40kmax

Custom email blasttoLabwrenchsubscribers •Pleasecontactyoursalesrepfordetails

sPoNsorshiP oPPortuNitieS

2012

www.labwrench.com 23

Benched prOducts per MOnth

200

0

400

800

AugJune July Sep Nov Jan MarchOct Dec Feb April May

600

1000

1200labwreNch ‘MY beNCh’eachproductlistingonLabwrenchfeaturesan‘addto

mybench’functionthatallowsmemberstobookmark

productstheyuseinthelaborhaveinterestin.asan

advertiser,youcanreachtheseclientswithtargetedmes-

sagespromoteddirectlytomemberswhoweknoware

interestedinyourproduct.MyBenchalsogivesmem-

bersquickaccesstodiscussions,usermanuals,videos,

andmore.Thousands of products have been benched.

Start reaching your customers today!

Add YOur prOducts tO LABwrench freethereisnochargetopromoteyourproductsonLabwrench.eachproductlistingwillgetyoualinktoyourcompany

profilepageonLabwrenchandassistwithyouroverallseostrategy. Please email [email protected] or

call 1-888-781-0328 x230 for data entry information.

OnLY pAId AdvertIsers Are eLIGIBLe tO pArtIcIpAte In the LABwrench LeAd GenerAtIOn servIce

Homepage Banners

Main Menu Banners Main Menu Banners Newsletter

Product Page Banners

Publishing DirectorMario di [email protected]

Editor-in-Chiefpamela [email protected]

Assistant Editorrachel [email protected]

Art Directorgregory a. [email protected]

Events ManagerCayley [email protected]

Presidentbob [email protected]

General Manager ken [email protected]

Account ManagersJune [email protected]

ashley [email protected]

ed neebNortheast&[email protected]

larry freyMidwest&[email protected]

Melanie [email protected]

darlene kerrMedicalAdvertisingRepresentativedarlenek@labx.com888.781.0328x222

P.o. box 216, 478 bay street, Midland, ontario, canada, l4r 1K9 | 888.781.0328 | 705.528.6888www.labmanager.com| www.labx.com | www.labwrench.com

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