strategic acquisition of loop mobiles by airtel

8/17/2019 Strategic Acquisition of loop mobiles by Airtel

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0

SUBMITTED TO:

SUBMITTED BY:

GROUP No.: B2

GROUP NAME: STRATEGISTPGDM BATCH: 2013-2015

COURSE: BPSM (BUSINESS

POLICY AND STRATEGIC

MANAGEMENT)

DATE OF SUBMISSION:

14-08-2014

FINAL


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Table of Contents

1 Top! o" #$% S#&'...........................................................................................................................2

2 I#*o'&!#o.....................................................................................................................................2

2.1 AIRTEL LOOP A!+&,#o.....................................................................................................2

3 S#*#%! I,,&%,................................................................................................................................2

/o A*#% %%"#, "*o #$% A!+&,#o.........................................................................................2

3.1 R%&#o* /&*'%,..................................................................................................................3

4 SOT A,, o" A*#%.................................................................................................................3

5 S#*#%! Mo'%, ' App*o!$%,...................................................................................................4

5.1 PORTER6S GENERIC COMPETITI7E STRATEGIES........................................................4

5.2 STRATEGIC DIAMOND........................................................................................................4

9 :! A,,...........................................................................................................................9

; :o*%!,#,..........................................................................................................................................;

8 R%!o%'#o,...........................................................................................................................8

8.1 O*

8.2.9 U'%*,#' #$% '""%*%!%, !&#&*%..........................................................................>

8.2.; ?o #$% p%op%........................................................................................................10

8.2.8 E p%op%.............................................................................................................10

8.3 @SPM A,,......................................................................................................................10

8.3.1 ?% #%* "!#o*,.......................................................................................................10

8.3.2 E#%* "!#o* ,,...................................................................................................11

> DUPONT A,,........................................................................................................................13

>.1 ANALYSING COMPETITI7E AD7ANTAGES..................................................................13

>.2 D& Po# A,,....................................................................................................................13

Bibliography................................................................................................................... 15

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1 Top! of t"e St#$%

I' , #$% o*', ,%!o'-*%,# #%%!o&!#o, *%#. T$% o% p$o% '&,#* I' ,% #o !o#*% US 400 o #o #$% !o&#*, *o,, 'o%,#! p*o'&!# (GDP) ' $, #$%

po#%# #o %%*#% o 4.1 o ''#o o, 2020F , p%* M, A% Bo&=%*o#F D*%!#o* G%%*F ' G*o&p Sp%! Mo% A,,o!#o (GSMA). B$*# A*#% L#%'F !oo o ,A*#%F , I' &##o #%%!o&!#o, S%*=!%, Cop $%'+&*#%*%' N%D%$.

I# op%*#%, 20 !o&#*%, !*o,, So$ A,F A"*!F ' #$% C$% I,',. A*#% $, GSM%#o* !o&#*%, $!$ # op%*#%,F p*o=' 2GF 3G ' 4G ,%*=!%, '%p%' &po #$%!o&#* o" op%*#o. B$*# A*#% $' %* 28; o !&,#o%*, !*o,, #, op%*#o, # #$% %'o" D%! 2013. (p%'F .'.) &oop MobleF "o*%* o , BP& MobleF , I' o%%#o* op%*#o*. O 18 :%*&* 2014F B$*# A*#% o&!%' #$# # $' *%%' #o !+&*% LoopMo% "o* ;00 !*o*% (US120 o). (p%'F .'.)

' Int(o$#!ton

')1 AIRTE& &OOP A!*#ston

B$*# A*#%F I', *%,# o% op%*#o* ,&,!*%* ,%F o 18 #$ :%*&* 2014 %#%*%' #o ,#*#%! *%%%# #$ Loop Mo%F "o*%* o , BP& MobleF #o !+&*% Loop,,&,!*%*,F , % , ,o% o" #, ,,%#,F "o* o R,.;00 !*o*%. T$% '% , ,&%!# #o *%&#o*pp*o=,. #$ #$, !+&,#oF B$*# %!o%, #$% #op op%*#o* #$ ,%=% o ,&,!*%*,"oo%' 7o'"o% #$ 9.8 o ,&,!*%*,. U'%* #$% *%%%#F Loop Mo%, #$*%%

o ,&,!*%*, M& o A*#%, o=%* "o&* o ,&,!*%*,F !*%# &#!$%'o% %#o* M&. (Mo% Co#*oF 2014)

+ St(ate,! Iss#es -t" t"e A!*#ston

Ho- A(tel benefts f(o. t"e A!*#ston/

A*#% !+&*%' >00M/< ,p%!#*& #$% *%!%# !o!&'%' &!#o $!$ , $%' o 13 #$ :%*&*

2014 M&. T$, !+&,#o $%p # 00M/<

')F *%'&! *oo !p# %p%'#&*%. T$, o&' =o=% !+&,#o o" o#$ #$% ,,%#, (#o%*F

%+&p%#6,F "%* op#! %#o* %#!.) ' !&,#o%*, o" Loop (T$% E!oo! T%,F 2014). B$*#!&**%# $, 21 *%=%&% *%# ,$*% =H, 7o'"o% # 39 M&. A!+&,#o o" Loop

,o $%p # **o #$% *%# ,$*% p ' =% # !!%,, #o Loop, po,#-p' ,&,!*%*,. (DSL

I'F 2014)

T$% *%%%# %,&*% !o#&# o" +&# ,%*=!%, #o Loop Mo%6, ,&,!*%*,F $% o""%*#$% #$% ''%' %%"#, o" A*#%6, o=#=% p*o'&!# po*#"ooF ' !!%,, #o ,&p%*o* ,%*=!%,Fo=#=% p*o'&!#, % 3GF 4GF A*#% Mo%F 7AS ' 'o%,#!H#%*#o *o "!#%,.Loop Mo% ,&,!*%*, %!o% p*# o" A*#%6, o %#o* #$# ,%*=%, o=%* 28> o!&,#o%*, 20 !o&#*%,. (Co&!#o, To'F 2014)

2


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T$% p*opo,%' #*,!#o * #o%#$%* Loop Mo%, 2GHEDGE %%' %#o* ,&ppo*#%' 2F500 p&, !% ,#%,F ' A*#%, 2G ' 3G %#o* ,&ppo*#%' o=%* 4000 !% ,#%, M&.(Mo% Co#*oF 2014)

+)1 Re,#lato(% H#($les

T$% Telecom Regulatory Authority of India 0TRAI $, *,%' +&%,#o, o=%* #$% ,% o" Loop Mo%I' L#' #o *= B$*# A*#% L#'F !# po,,% =o#o, o" *&%, o !%, ' Mo%

N&%* Po*## (MNP)F , #$# &'%* MNP *&%,F ,&,!*%*, &,# % o%' #o !$oo,%$!$ op%*#o* #o po*# #o ' !o# % 2po(te$ o#t3 =o&#*. A,oF #$ #$, '%F #$%o=%*%# ,#', #o o,% ,&,## o&# , po*# "%%F ,' #$% *%&#o*. (G$o,$F L=% M#F2014)

Telecom Regulatory Authority of India 0TRAI ,o *%"%*, #o #$% po*# "%% p' #o #$% MNP ,%*=!%

p*o='%*. A, p%* MNP *&%,F "%% o" R,.1> , !$*%' "o* %=%* po*# ,&,!*%*. Loop , o #o

#*,"%* 2.> o !&,#o%*,F ,o #$% #o# *%=%&% , o R,.5.5 !*. A' #$% MNSP &,# p 1 p%*!%# *%=%&% ,$*% #o #$% o=%*%#. (T%%!o T%*F 2014)

T$% '% o# p*o='% ,p%!#*& #o B$*#F , Loop6, 20-%* !%,% "o* #$% $$ %""!%#

>00 M/< ' %p*%, No=%%* #$, %*. (T$% E!oo! T%,F 2014)

A!!o*' #o Telecom Regulatory Authority of India 0TRAI #$% p*opo,%' !+&,#o 'o%, o#

pp%* #o % % #$ #$% %,# *%&#o* ' !%, "*%o* ' &!%*## ,# oo,

o=%* #$% "#% o" 2.> o ,&,!*%*, o" Loop o% M& #%%!o !*!% , #$% B$*# A*#%

Loop '% #, !%*!% "*o #$% D%p*#%# o" T%%!o&!#o, (DoT) (13 #$ A&&,# 2014).

(T%%!o T%*F 2014)

4 S5OT Anal%ss of A(tel

STRENGHTH

S&p%*o* o=%* %#o* +&# ' *%#

/$ *' %+&#

Cop%##=% A'=#% o=%* o#$%* P%*,

/$ %#o* !o=%*% Loop Mo%

5EA6NESS

L#% 'op#o o" 3G ' '=!%' *%%,,

#%!$oo%, D%# ' "!%,

OPPORTUNITIES:

G o*% *%# ,$*%

To #p #$% &#pp%' *%# ,%%#

T/REATS

P*!% !op%##o "*o BSNL ' MTNL

E#* o" % %#*#,

P*o% p%%# Mo% N&%*

Po*## I!*%,% #$% !o,# o" &' ' &p*'

#$% #%%!o "*,#*&!#&*%

3


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7 St(ate,! Mo$els an$ App(oa!"es

7)1 PORTER8S GENERIC COMPETITI9E STRATEGIES:Po*#%*6, %%*! ,#*#%%, , o'% $!$ '%,!*%, $o !op p&*,&%, !op%##=% '=#%

!*o,, #, !$o,% *%# ,!op%. So $%*% % $=% pp%' #$, o'% #$, B$*# A*#% !,% 'Loop o% !+&,#o #o o $# '""%*%# ,#*#%%, ! % pp%'. D""%*%# ,#*#%%,'%,!*%' %o.

Cost &ea$e(s"p St(ate,%: A "* , !o,# %'%*,$p '&,#* $% #, !o,# o" p*o'&!#o ,o%* #$ #$# o" #, !op%##o*,. A*#% $, %' !o,# %'%*,$p #, p*o!%,,%, '*%,o&*!%, %""!%# ' %""%!#=%. A*#% ,%%, #o !*%#% =&% #$*o&$ '=%*,"!#o o=!*o,, &,%,,%, #$# ,$*% o#$ op%*#o ' !o*po*#% *%#%'%,,. #$ #$, pp*o!$F # %p%!#,#o !$%=% $$ *%,o&*!% ,$* ' !o,%+&%#F ,"!# !o,# *%'&!#o. A*#% $, #%'#, !o,# %'%*,$p *%'&! #, op%*#o !o,#, ' #, &+&% &,%,, o'%- $!$ o,o&*!%, o* "&!#o, %!%p#F ,%,F *%# ' "!%. (&%,,,F 2012) B * 'o #,

op%*#o !o,#,F A*#% , % #o o""%* #, p*o'&!#, ' ,%*=!%, # o%* p*!%,. E!oo%, o" ,!%' %""!%# o* !p# %%# $%p%' A*#% #o oo,# #, p*o"# *. (G&*F 2008)

Dffe(entaton St(ate,%: T$% '""%*%##o ,#*#% 'op#%' #$% "*, %%', #o po,,%,,,&""!%# ,, ' #%, #o '""%*%##% #$% p*o'&!# "*o #$# o" #$% !op%##o*, ,%' o ,o%##*%, #$# o #$% !o,&%*, #o p%*!%=% #$% p*o'&!# , '""%*%# "*o o#$%*,. D""%*%##o ,##%p#%' A*#% #$ #$% $%p o" =&% ''%' ,%*=!%,. I# p*o='%, &%*o&, =&% ''%' ,%*=!%,,&!$ , .oble apps "ello t#nes .;!o..e(!e -(eless nte(net et!) B$*#-A*#% %' '""%*%# '=#% o #$% !!o&# o" %,# "*,#*&!#&* !p#. A*#% p*o='%, ,%*=!%%=% #$% *%o#% *%,F %p$, o,&,!*%* #$*o&$ #$% !+&,#o o" Loop Mo%.

7)' STRATEGIC DIAMOND

• A S#*#% Do' , !*,p #o ,%F =,&


6/18

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p%*,o


7/18

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8/18

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O(,anaton !#lt#(e an$ st(#!t#(e of B"a(t A(tel an$ &oop .obles

B$*# A*#%, O*


10/18

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9


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12/18

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T%%p$o% '%,# o* T%%-'%,# , #$% &%* o" #%%p$o% !o%!#o, "o* %=%* $&'*%''='&, = #$ *%. I# =*%, '% !*o,, #$% #o, ' ,o %#%% &* ' *&*

*%, #$ !o&#*. I I' #$% T%% '%,# , ;2.>0. T$% &* T%%-'%,# , 149.15 ' *&*T%%-'%,# , 40.81. So o o" #$, B$*# A*#% $, o*% T%% '%,#.

>) O#tso#(!n, of !o(e s%ste.:

B$*# A*#% o,o&*!%, #, !o*% ,,#% #o % #$% #op p%* I' *%#. B%!&,% o,o&*! # ! %# %,# ,%*=!%, "*o %,# p%* o*'. I# $, !$o,% IBM #o &' ' %IT ,,#%.

;. Debt an$ fnan!es:

T$% o,# *%% %#o* B$*# A*#% , ,%# #o #p #$% o=%*,%, o' *%#, #$ 400

o ,,&% #%* #$, o#$ #o *%p $$ !o,# o,. A# #$% %' o" %* 2013-14F A*#% , &*'%%' 10.4 o %# '%#. D%p*%!# *&p%% , ,o ,,&% ,!% # *%,&#, "o*% %!$%o,,%, ' !*%,%, #$% "! !o,#. (B$*# A*#% #o ,% A"*! #o%*, #o '%#F '% !o&' *% 3 oF 2014)

) C#sto.e( affo($ablt%:

A, # $, =,# %#o* ,o ,o%#%, B$*# A*#% !# ""o*' #$% !&,#o%*,. T$% ' o" ,%*=!%, % '%=%*%' AIRTEL 'o%, o# &p #o #$% *. So%#%, # $' $pp%%' #$# #$% o#$ $' p,,%' #$# #$% %#o* , p*o% , o# p*o=%' #$% p*o% o" "&*% o" %#o* !o#&%'.

)+)' Ete(nal Fa!to( Anal%ss

1) E!ono.!s en=(on.ent

E!oo! "!#o*, !&'% *o#$ *#% o" #$% '&,#*F p%* !p# !o%F I"#o *#%F GDP*#% %#!... T$%,% *% #$% "!#o*, #$# $=% o* p!# o #$% op%*#o ' =*o&, '%!,o, #$#*% #o % #% #o *& #$% !op. I' , '%=%op !o&#* ' "=o*% %!oo! !o'#o,

p o* *o% ,&!!%,, o" !op. T$o&$ A*#% , *%# %'%* "=o*% %!oo!!o'#o , o* %#%* "!#o* "o* ,&!!%,, o" #$% !op.

') Polt!al an$ le,al en=(on.ent

Po#! ' % %=*o%#, '%#%*% $o #o ' $# '%*%% o=%*%# po!%, '

*%&#o, ""%!# #$% %!oo ' #$% #%%!o '&,#*. S#% po#! ' % %=*o%# *%o% o" #$% "!#o*, %!%,,* "o* #$% ,&!!%,, o" #$% #%%!o !op%, ' #$% '&,#* o#$.

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13/18

+) Te!"n!al En=(on.ent

T%!$! %=*o%# !o,,#, o" #$% #%!$oo! ,p%!#, ,&!$ , RDF o#oF '

#$% *#% # $!$ #%!$oo !$%,. T$%,% ! % po*## ,p%!#, , "* , #%%!o '&,#* ,!o!%*%'. :&*#$%*o*% #%!$oo! ,$"#, ! ""%!# !o,#F +&# ' %' #o o=#o.

4) T"(eat of ne- ent(ants

T$% #$*%# o" % %#*#, $=% ,"!# p!# o #$% ,#*#%! '%!,o, #$# *% #o % #% #$% "*. T$o&$ #$%*% *% $$ %#* **%*, % $$ # ,%#&p !o,#F !%, *%+&*%%#,F'""!&# ## !&,#o%*,F !o#&o&, #$*%# o" % %#*# !o #o '&,#* , ,#$%*%.

7) Intenst% of (=al(% a.on, f(.s

I #$% !,% o" #%%!o ,%!#o* #$%*% *% o "% o* p I' op%*#o*,F *=* o #$% ,=%* $$. E!$ op%*#o* , #* #o * #$% & *%# ,$*% ' ##*!# !&,#o%*, o" o#$%* "*,. A,o #$%*% , =%* ##% p*o'&!# '""%*%##o %#%% '""%*%# op%*#o*, $!$ !*%#%,

$$ *=* o #$% "*, op%*# #$% '&,#*.>) In!(easn, S#bstt#tes 0S%pe G Tal Fa!eboo =$eo !"at et!)

I!*%, &,% o" % !o!%p#, % Sp%F :!%oo ='%o !$#F Goo% $o ' ,%*=!%, %$#,-pp $=% #% $# o #$% "*, op%*# #$% '&,#* ' $=% "o*!%' #$% !op%,#o !$% #$%* ,#*#%%, #o o=%*!o% #$%,% ,,&%,. (M%%# P*',%F 2012)

I #$% "oo #% % $=% !o,'%*%' #o ,#*#%%, $%#$%* #$% ,$o&' !+&*% !op%##o*, I' *%#, o* #$% ,$o&' %p' o.

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• B , @SPMF % *%!o%' #$# #$# A*#% ,$o&' #* ' %p' #%*#o

*%#, % A"*! ' o#$%* %%* *%#, %!&,% *o#$ oppo*#&#%, *% =%* $$ #$% !o&#*%, $%*% #%%!o '&,#* , ,# #$% ,!%# p$,% ' A*#% !o&' #* #o!p#&*% o* ,$*% #$%,% %%* *%#,. A!+&* !op%, I' #%%!o'&,#* o# % #$# ##*!#=% op#o , #$% oppo*#&#%, % =%* #%'.

• I!*%, &,% o" % !o!%p#, % Sp%F :!%oo ='%o !$#F Goo% $o ',%*=!%, % $#,App *% # $# o #%%!o !op%,. /%!% #$% !op ! #* #o!o% &p #$ p*o'&!# #o !o&#%* ,&!$ ,&,##%, ' #%*#% #$, #$ #$% %,# #%%,%*=!%,.

@ DUPONT Anal%ss

@)1 Anal%n, Co.pett=e A$=anta,es

To &'%*,#' #$% p%*"o*!% o" #$% !op % %%' #o p%*"o* oo' #%* ,,F %%' #o % % #o


15/18

ROS: R%#&* o S%,COGS: Co,# o" Goo', So'

SGA: S%,F G%%*F ' A',#*#=% Ep%,%,

PPE: P*op%*#F P#F ' E+&p%#

% $=% '='%' R%#&* o ,%, #o Co,# o" oo', ,o' o=%* S%, ' S%, %%* '',#*#=% %p%,%, o=%* S%,.

Cp# #&*o=%* , '='%' #o o* !p# o=%* ,%, ' P*op%*#F p# ' %+&p%# o=%* S%, "o* #$% %##%* ,, o" !op, p*o"## ' op%*#o %""!%!.

:*o #$% *p$ =% o=% % ! !o!&'% ,o% po#, *%#%' #o #$% op%*# %""!%! o" #$%B$*# A*#% , =% %o

• R%#&* o ,%, o" B$*# A*#% , o*% #$ #!% #$ R%#&* o ,%, o" I'% !%&* '

R%!% !o&!#o. T$, , a ,oo$ s,nal fo( t"e B"a(t A(tel.

• COGSHS%, *#o o" #$% B$*# A*#% , ,o %,, #$ I'% !%&* ' R%!%

!o&!#o $!$ , #$% ,oo$ s,n. I# ,, #$ o %,, o&# o" oo', ,o'FB$*# A*#% , %%*# o*% ,%,.

• SGAHS%, *#o o" B$*# A*#% , 18.05 $!$ , o*% #$ I'% !%&* ' R%!%

!o&!#o ' a (e$ s,n. /%*% B$*# A*#% ,$o&' #* #o ,% #$, *#o

, S%,F %%* ' ',#*#=% %p%,%, 'p# p*op%* ,#*#%%,.• o* !p#HS%, *#o o" B$*# A*#% , %,, #$ R%!% !o&!#o #$# , ,oo$F

o*% #$ I'% !%&*. B$*# A*#% ,$o&' #* #o ,% #$, *#o #$# %, # ,$o&'&,% %#$o', #o %%*#% o*% S%, #$ %,, o* !p#.

• PPEHS%, *#o o" B$*# A*#% , %,, #$ o#$%* !op%##o* !o,'%*%' 0,(een fla,

,# # ,$o&' #* #o ,% #$% =%,#%# o" P*op%*#F p# ' %+&p%# ' %%*#%o*% S%,.

• B$*# A*#% ,$o&' #* #o *%'&!% #$%* ,%, %%* ' ',#*#=% %p%,% , % ,

p*op%*# p ' %+&p%# =%,#%# "o* #$% "&*%.

Sources of Financial Data (Boo%* B&,%,,%%F 2014) (Boo%* B&,%,,%%F

2014) (Boo%* B&,%,,%%F 2014)

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Bblo,(ap"%(2012). "ri"+"& ro* Bhari !ir"l o s"ll !ri'a o-"rs o ill &"b, &"al 'oul& ra" i

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pro'"ssiair"lbusi"ss"ssay.php

Airtel. (2014, "bruary 19). "ri"+"& ro* ---.air"l.o# hp#---.air"l.iaboubhari*"&ia'"r"bhariair"l"-s'orpora"air"l'ross"s200*illio

*obil"'uso*"r*arii&ia

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The Economic Times.

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"ri"+"& ro* ---.air"l.i# hp#---.air"l.iaboubhari*"&ia

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17/18

'"r"bhariair"l"-s'orpora"bhari""rpris"saou'"s"-ap"?l"+"l

sra"gi'orgaiIaiosru'ur"

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hp#---.'apiali".'o*us"rra*"pag".aspi&1

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air"l-asloopus"rsoporib"or"&"al'losur"ari'l"6174309."'"

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p"ror*a'"*aag"*"

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hp#ari'l"s."'oo*i'i*"s.i&iai*"s.'o*20140624"-s50798637@1@loop*obil"bhariair"l"N'i"900*hIba&

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17

strategic acquisition of loop mobiles by airtel

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