airtel - 8p's
TRANSCRIPT
AIRTEL
express yourself ……
Presented by:
1. DEVJANI SEAL2. IPSEETA MISRA3. NAMRATA JAIN4. HARSHITA KUMAR5. JISHNU S6. NAKUL PAREEK7. DIPTI RANJAN8. KARTHIK KUMAR
Group 4.
STANDING IN THE WORLD & INDIA
3rd LARGEST wireless operator in the world.
LARGEST private INTEGRATED telecom company in India .
LARGEST WIRELESS operator in India.
LARGEST private FIXED LINE operator in India.
LARGEST TELECOM company listed in Indian stock exchange.
1. PRODUCTS
Mobile Seamless mobile network in 23 circles.
Broadband Speed up to 16 mbps
Digital TV Digital Experience & Entertainment
Fixed Line Telephone connection at your home.
Enterprise Services Corporate world
MOBILE SERVICES
Prepaid
Postpaid
Blackberry Calling Cards
Customer Base (June 09) :
102.36 million
Wireless Market Share (June 09) :
24%
One of the largest carriers of voice anddata in the domestic
market.
NLD Minutes carried (June’09) 11.7 Bn
Minutes
Optic fibre capacity: 1,04,580 km
FIXED LINE & BROADBANDAirtel offers superior voice clarity through fiber-optic framework more than any ordinary telephone line.
FIXED LINE
Web site builder
Speed on demand
Games on demand
PC secure
Three party conferencing
Remote telephone management
DND etc
BROADBAND
DIGITAL TV SERVICES
MPEG4 DVB S2 Picture & sound
Universal Remote
Electronic Program Guide
Unique interactive service (i-TV)
Time Shift TV
Experience the magic of digital entertainment
DTH was launched in October’08
Best in class Technology, World class
Installation & Customer Service
Market Leadership attained in 9 of the 26 states in just 2 months.
2.PRICING Lot more affordable with amazingly reduced tariffs.
Prepaid with lowest monthly cost of staying cellular available for both new and existing customers.
Top-up recharge option with minimum of Rs.10.
Low cost Internet broadband provider with better speed.
Low roaming cost.
Affordable talk plans, convenient payment options and host of rich feature.
3. PLACE AND TIME
AIRTEL is the first private telecom service provides to connect all states of India.
They are the largest cellular service provider in India in terms of no of subscribers.
Wide and extensive presence even in remotest areas.
Airtel customer care touch point throughout the country.
Distributors like eg. Paan shop, Grocery stores , chemists, outlets etc.
Wide coverage network.
TIME (contd )
Bharti Airtel have more than 65000 million customers .
The company have covered the entire nation with its network
International roaming spread over 300 networks , 23 telecom circles.
They are aiming to target another 100 millions customers by 2012 in the Indian market.
4.PROMOTION
AIRTEL’S STRATEGY Airtel basically uses two
appeal to connect with the target audiences:-
Emotional Appeal
Humorous Appeal
Approx. 150 Crores.
ADVERTISEMENTS
PROMOTION STRATEGY
ONLINE MARKETING AND TIE -UPS Google award campaigns…
BRAND AMBASSADORS
PROMOTION
HEALTH CAMPAIGNS. GRAMEEN MOBILE PURATCHI
SPONSORED TV PROGRAMMES SPONSORED EVENTS
Choose the network service provider
Finding out the nearby store(AIRTEL)
Reaching the store
Waiting for your turn
Deciding on your plan
Select a number
Filling up the registration form
Submission of photos and documents
PAYMENT FOR THE SIM
TELECOMMUNICATION( Establish connection)
CHECK OUT
Activation of the sim
5. PROCESS OF AIRTEL SERVICE
6.PEOPLE
Customers.
Employees.
Staff.
Dealers.
Customer care
7. PHYSICAL EVIDENCE
Sim Card
Set Top Box
Dish
Airtel Centers
Employee’s Uniforms
Forms
Bills
Business Cards
Brochures
Logo
8.PRODUCTIVITY & QUALITY
Offer the customer the best service we can provide; cut our costs to the bones; and generate a surplus to continue the unending process of renewal.”
- Joseph Pillay, Singapore Airlines
• The task of value enhancement requires “Quality” improvement programmes to deliver and continuously enhance the benefits desired by the customers.
• “Productivity” improvement efforts must seek to reduce the associated costs.
Uncompromising standards
Affordable excellence
Differential attributes
Supply based approach
Quality conformance
Serviceability
Esthetics
Assurance and Empathy
•SOFT MEASURES OF QUALITY
•HARD MEASURES OF QUALITY
THANK YOU.