steve august and corrine sandler research innovation 2016
TRANSCRIPT
![Page 1: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/1.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
HackingtheSnackAisle:UsingMobileQual
7December2016
CorrineSandler SteveAugust
![Page 2: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/2.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
Everycategorymanager(andretailer)wantsto:
Convertmoreshoppersintobuyers
IncreasesaGsfacGonandloyalty
Increasebasketsize
Increaseshoppingfrequency
![Page 3: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/3.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
We need insight from thestore
![Page 4: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/4.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
![Page 5: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/5.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
QUANT
![Page 6: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/6.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
QUAL
![Page 7: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/7.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
ofatypicalgroceryshoppingtripisspentnavigaGngandsearchingaisles
Source:ExplorerGroupResearchhQp://www.canadiangrocer.com/top-stories/eight-secrets-of-how-people-shop-the-grocery-store-66350
8 FocusVision 800.433.8128
![Page 8: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/8.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
In-storeshop-alongs Wearables
![Page 9: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/9.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
Sowewantseamless…andscalable
![Page 10: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/10.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
![Page 11: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/11.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
![Page 12: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/12.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
BusinessObjecGve
Developanin-storestrategyforanewsnackproduct
![Page 13: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/13.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
3 research areas:
Whatsnackspeoplebuy
Whytheybuythem
Howtheyshopin-store
![Page 14: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/14.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
TheApproach
Gobeyondaskingwhatsnackspeoplebuyandgetclosertotheirday-to-daylife
![Page 15: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/15.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
![Page 16: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/16.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
Instead of asking…
Whichsnacksdoyoueatandwhy
Whichsnacksdidyoubuyinthelastweekandwhy
Whatdoyoulikeordislikeabouttheseconcepts?
We did…
“SnackStash”Ac:vity
“SnackSafari”Ac:vity
Comparisonbetweenconceptandotherproductsathomeorseeninstore
![Page 17: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/17.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
CanadaCanadianFrench/English,mul<-language,largescale
Day 1 Day 2 Day 3 Day 4
Welcome & Instructions
Snack Stash Product Trial
Snack Safari
![Page 18: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/18.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
“TheysaGsfymysweetcraving.Mostcontainchocolate(whichIlove)andinstantlygiveme"comfort".It'slikegedngahug!!Itypicallyeattheseaferworkandaferdinner”
“Peppers:Ilikethetaste,theyarelightandrefreshingandagoodappeGtecurbbetweenmeals.Iofencutthemupandtakethemtoworktosnackon.Nocalories.”
SnackStash
![Page 19: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/19.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
SnackSafari
![Page 20: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/20.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
“ThisisapictureofmyhealthysnacksthatIpurchasedduringmygroceryshopping.Ifoundtheseitemsdownanaislethathadmostlyhealthychoiceitems.”
“Monpanier,unechancequelesenfantsn'étaispasla!MonpanierauraisététroppeGt.”
“TonightIseQleonthesepurchases....GluGnocrack,thedogtreats,poppedchips,andsomeingredientsIneedforagreatchili.”
SnackSafari
![Page 21: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/21.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
“Iliketheflavors,Iamautoma3callydrawntothecolorofthebags-sovibrant”
“Theycomeinavarietyofflavors.IalsothinkthatthepackagingisboldwhichreallycatchesmyaAen3on.Theylookasthoughtheywouldbedeliciouswithothertoppingsordippedinavarietyofsauce”
“Acolleagueofminehadbroughtthemintoworktoshareforamee3ngandIimmediatelyfellinlovewiththemandalloftheflavors”
“IwouldlikeatastetestbeforeIpurchase.Iwouldlearnaboutthisproductthroughadver3sing,TV”
ConceptEvalua<on
![Page 22: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/22.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
ResearchFindings
![Page 23: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/23.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
Produce Chips Crackers
Dairy BarsGranola & Breakfast Bars
Bulk
Gluten Free Chocolate
Peopleare(snacking)creaturesofhabit
![Page 24: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/24.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
“I don't normally look at signs when I shop. I shop at the same places so I'm very familiar with were what I want is so I do it without looking. I know were what I want is kept.” Alana H.
Twosnackshoppingmodes:HunGng…
![Page 25: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/25.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
“I went shopping at an independently owned and operated store called Fiesta Farms… they have their snacks in various places in the store, a lot of the times at the end in between two aisles that might not have anything to do with snacks. I usually go through every aisle! Unless of course I am just running in for a specific item.” Ladan B.
ControlledBrowsing“Unless I am visiting a grocery store with a single purchase in mind, I normally just go up and down all the aisles. However, if I'm trying to avoid the unhealthy snack options, I'll just avoid the chip aisle and save myself from the temptation” Dave T.
Twosnackshoppingmodes:…andBrowsing
![Page 26: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/26.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
BusinessImpact
![Page 27: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/27.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
SUCCESS
Clientdevelopedin-storestrategyandsuccessfullylaunchedproduct�
![Page 28: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/28.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
ImplicaGonsforMarketers
![Page 29: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/29.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
Foranyresearch,startwiththebigpicture• ForCPGpurchasing,theshoppingaislebeginsathome
Getclosertothemomentoftruth• RecordingresponsesduringtheshoppingprocesscanhelpavoidrecallorraGonalizaGonskews
Choosetherightplamormforseamlessresearchexperiences• Mobileoffersauniqueopportunitytobewhereverarespondentis;butit’snotalwaysthebestsoluGon
![Page 30: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/30.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
Thankyou
Corrine Sandler Founder, Fresh Intelligence [email protected]
Steve August CMO, FocusVision [email protected]
![Page 31: Steve August and Corrine Sandler Research Innovation 2016](https://reader033.vdocuments.site/reader033/viewer/2022052916/587098151a28ab412b8b6e37/html5/thumbnails/31.jpg)
HackingtheSnackAisle:UsingMobileQual–ResearchInnova<onCorrineSandler–FreshIntelligence|SteveAugust–FocusVision,2016
Q&A
RayPoynterTheFuturePlace
CorrineSandlerFreshIntelligence
SteveAugustFocusVision