STEPS

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STEP 1: RESEARCH THE TUCSON MARKET

• Remember not to just look at

your area, but also areas similar

to yours.

• One additional note here, do not

trust Zillow or Tulia because they

use assessed values rather then

recently sold properties

STEP 2: DETERMINE YOUR MARKET

Find the market that the home is going to have the most amount of traffic from. For example:

Investors Families Retirees Multi- Generational Singles

Once your target market is selected you will be able to move to step 3

STEP 3: CREATE A MARKETING PLAN & BUDGET

A Marketing budget is anything from the development of flyers, to hosting a party. Some things to consider:

• Flyers• Photos• Video • Open Houses• Parties• Websites

A marketing plan & budget is a tool that a homeowner can use to know the costs of selling up front.

STEP 4: PRICING A HOME TO SELL

Pricing is the most critical part of all home sales. This is because it will determine if you are able to walk away from your home sale with cash in hand or with cash on the table. Things to be aware of at this stage are:

• Pricing to high

• Missing the mark during the first 45 days

• Pricing to low

Remember that within 45 days the home has a certain self life and it is key to get traffic durring this time-frame.

STEP 5: NEGOTIATIONS OF INCOMING OFFERSOffers will come in and they must be negotiated. If you are working with an agent this step will be very smooth. Areas of concern at this step are:

• Low-Ball Offers

• Win-Lose Offers

• Counter-Offer Strength

Be wary of focusing on the offer and not your Cost Sheet’s Bottom line

STEP 6: CLOSING THE SALE

Closing the sale means that each party has adhered to the written contract. Both the buyer and seller has fulfilled their obligations and due diligent. Things that will delay closing and the sale of your home are:

• Unfulfilled Lender requirements

• Unfulfilled Home Inspection Contingencies

• Necessary ancillary paperwork (HOA Docs, SPDS)

In order to ensure the close of the sale, be sure that you have a qualified escrow officer that has a relationship with your realtor and that they are very communicative.

HOME SELLING CONCLUSION

Selling your Tucson home is not as complex as it seems. With a highly educated and experienced Realtor a Tucson home owner can navigate through the home selling process easily and efficiently. For more information on what The Rice Group offers its Tucson Home Sellers please contact us today at:

• whyrice.net

• whyrice.com

• Facebook

• Google Plus

• Youtube

A PRODUCTI

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