9 steps to making social sell

By conducting audience research,

we’ve increased social engagement by

290%

CREATED BY

Emily HarrisContent Marketing Manager

Rockhouse Partners

9 STEPS TO MAKING SOCIAL SELL

Social media best practices to grow your audience and revenue.

rockhousepartners.com

#1 SET YOUR GOALSBuild Audience. Drive Engagement. Sell More Tickets.

We’ve grownclient Facebook & Twitter

databases by

100%year-over-year

http://www.rockhousepartners.com/





#2 COLLECT ACTIONABLE DATAConvert social followers into email subscribers & ticket buyers.

28%of our client’s email

database growth came organically through

contesting and social promotion






By conductingaudience research,

you can increase social engagement by

290%#3 KNOW YOUR AUDIENCEUse data to know what content attracts and engages your fans.






Tweets with fewer than

100 characters create

95%more engagement

#4 KEEP IT SHORT & SWEETBe concise and compelling with your messaging & content.






Facebook posts with photos get

127% more engagementthan posts without

#5 USE PHOTOS, VIDEOS, AND LINKSCapture your fans’ attention with visual media.






#6 TAILOR YOUR CONTENTNo social network is the same. Craft content unique to each channel.

Rockhouse manages

clients’ social pagesreaching over

700,000fans






#7 CREATE SHAREABLE CONTENTWhat’s in a meme? More engagement for your brand’s page.

Viral contentcan increase

social reach by

165%






Fans whoreceive great customerservice via social media

are likely to spend an additional

21%

#8 MANAGE YOUR REPUTATIONUse your networks for customer service and interact with fans directly.






For a first-time annual festival,

we tracked

60%of online ticket sales through social media

#9 TRACK AND MEASUREAudience Growth. Follower Activity. Sales Conversions.





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