Step It Up

Using Descriptive Writing in the Business Classroom

Regina StelmaInformation Technology Teacher

Walkersville High SchoolRegina.stelma@fcps.org

Rationale Children of all ages (K-12) are talented and

creative. I want to empower them. This project will give them the opportunity to

develop their creative potential and synthesize and apply knowledge and skills by creating an “invention” or “innovation” to solve a problem, just as a “real” inventor would

The problem—Design a Sneaker

ObjectivesParticipants will explore Nike website to:

a. read and evaluate sneaker descriptions.b. customize and create a sneaker.

Participants will develop one persuasive writing piece:

a. Letter to Nike selling your shoe ideab. Television commercial that will be shown during Super

Bowl 2011. Must have a slogan or a jinglec. Product description for Nike website or any shoe/clothing

catalog

Curricular Standards IT.ME.30 Analyze customer groups and

develop a plan to identify, reach and keep customers in a specific target market.

IT.ME.30.07 Select/prepare appropriate advertising activities for a business.

IT.ME.30.09 Describe how the Internet and other emerging technologies have impacted the components of marketing.

IT.ME.30.11 Analyze the components of an effective e-commerce site.

IT.ME.30.12 Select appropriate methods to respond to customer concerns.

IT.IB.40 Analyze the role of markets and prices in the U.S. economy.

IT.IB.40.01 Describe how different prices affect the buying and selling decisions of consumers and producers.

IT.IB.40.02 Analyze the relationship of price to scarcity when prices are set by the market forces of supply and demand.

IT.IB.40.03 Illustrate the effect of substitute or complementary goods on supply and demand.

IT.IB.50 Analyze the different types of market structures and the effect they have on the price and the quality of the goods and services produced.

IT.IB.50.01 Describe how competition in a purely competitive market encourages the production of higher quality goods and services.

IT.IB.80 Apply a decision-making model to maximize consumer satisfaction when buying goods and services.

IT.IB.80.02 Apply comparison shopping practices.

IT.IB.120 Communicate in a clear, courteous, concise, and correct manner on personal and professional level.

IT.IB.120.01 Discuss the importance of correct spelling, grammar, word usage, mechanics, and legible writing.

IT.IB.120.02 Follow oral directions. IT.IB.130 Assess the impact of information

technology on society. IT.IB.130.02 Describe how information

technology has transformed business processes and relationships.

Today’s Agenda Warm Up Explore the Nike website Practice designing a sneaker online Put your design on paper Describe it Sell It Reflection and Closure

Follow these “Steps”Log on to computers using your user id and password Open your browser--Internet Explorer Firefox

Key Nike.com in the URL address window

Select the Nike Store located underneath the video > Search for Nike Air Morgan mid iD Men’s Shoe> and now you’re ready to go.

Click English > United States and you will end up on the Nike homepage shown here

Take out your walking papers packet Warm up Shoe template Writing prompts Rubrics Word$ That $ell worksheet Reflection

Put Your Best Foot Forward

Let’s Get It Started . . .

Warm Up You will complete today’s warm up with your

neighbor Please follow the directions on your

worksheet What descriptive terms did you find?

Let’s customize … On the Nike website, go to the Customize tab You must select a shoe style that closely

resembles your template in the packet

Design process … Create your product

Using crayons, markers or any other medium you like, create a prototype of your customized shoe design using the template in your packet

Describe it … Now you need to market the shoe

Use descriptive terms (refer to your Word$ That $ell handout

L.L.Bean Catalog, Nike Website

Sell it … Choose one of the following

Letter to Nike USA 30 second Super Bowl commercial Catalog or Web site description

Reflection Please fill out the reflection worksheet. You

will find it in your working papers (last page).

Closure Student samples

Racquel at Work

Design in progress

Slogan

“Make Your Feet Happy”

Logo

git r done

Jessica’s Final Design

Green Wear by L.G.

Green Wear by L.G.

Draft Product Description

Peer edits

Green Wear by L.G.

Final Product Description

Green Wear by L.G.

Advertisement

Slogan

Logo

Green Wear by L.G.

Business Cards

Green Wear by L.G.

Letterhead

Green Wear by L.G.

Market Survey

Brought to you by …..

Intro to Business

Walkersville High School

Special thanks to

Lauren GottholmRacquel RoultJessica Stitely

The End