State of Downtown Boise Annual Meeting

Matt BorudIdaho Tourism UpdateSeptember 10, 2020

Source: Longwoods International, Who is the Idaho Traveler? 2017 Edition, and Dean Runyan, The Idaho Economic Impact Report 2017

Source: Longwoods International, Who is the Idaho Traveler? 2017 Edition, and Dean Runyan, The Idaho Economic Impact Report 2017

$9,9

47,4

87

$11,

006,

382

$12,

473,

710

$13,

653,

240

$13,

119,

104

$-

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$10,000,000

$12,000,000

$14,000,000

$16,000,000

FY16 FY17 FY18 FY19 FY20

Lodging Collections-3.9%

Source: Idaho Tax Commission

Region FY20 vs. FY19% Change

Region 1 -1.2%Region 2 -13.2%Region 3 -7.3%Region 4 -10.6%Region 5 -8.9%Region 6 -2.8%Region 7 3.8%

Source: Idaho Tax Commission

Regional Lodging Collections

Impact Projections

Source: U.S. Travel Association and Oxford Economics

Jan Feb Mar Apr May Jun Jul2019 53.6% 60.9% 71.5% 71.9% 75.2% 82.8% 82.5%2020 56.1% 67.7% 45.1% 20.6% 33.3% 54.3% 59.8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%2019 2020

Boise STR Occupancy Rate %

YTD: -31.7%

Source: Smith Travel Research (STR)

Jan Feb Mar Apr May Jun Jul2019 $102.64 $106.87 $109.16 $110.44 $113.95 $125.20 $118.712020 $107.38 $110.68 $107.18 $73.07 $76.79 $86.24 $90.62

$-

$20

$40

$60

$80

$100

$120

$1402019 2020

Boise STR Average Daily Rate $

YTD: -14.7%

Source: Smith Travel Research (STR)

Jan Feb Mar Apr May Jun Jul2019 53.4% 57.0% 66.6% 66.8% 71.4% 79.9% 74.5%2020 49.8% 58.9% 59.0% 56.5% 62.3% 78.7% 77.2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%2019 2020

YTD: -5.8%

Ada Co. AirDNA Occupancy Rate %

Source: AirDNA

Jan Feb Mar Apr May Jun Jul2019 $78.36 $83.37 $86.63 $83.15 $90.80 $93.37 $92.682020 $77.94 $76.75 $76.90 $76.77 $82.09 $87.61 $93.84

$-

$10

$20

$30

$40

$50

$60

$70

$80

$90

$1002019 2020

Ada Co. AirDNA Avg. Daily Rate $

Source: AirDNA

YTD: -6.0%

Downtown Boise Device Activity

Source: Madden Media via UberMedia

-30%

-20%

-10%

0%

10%

20%

30%

WoW: +2.4%

Boise “Search Shift”

Source: Expedia

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25% WoW: +5.5%

Impact Projections

Source: U.S. Travel Association and Oxford Economics

-38.

3%

-76.

2%

-53.

4%

-31.

0%

-16.

4%

-80%

-70%

-60%

-50%

-40%

-30%

-20%

-10%

0%April May June July August

FY21 vs. FY20

Recent Lodging Collections

Source: Idaho Tax Commission

$11,

006,

382

$12,

473,

710

$13,

653,

240

$13,

119,

104

$10,

592,

017

$-

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$10,000,000

$12,000,000

$14,000,000

$16,000,000

FY17 FY18 FY19 FY20 FY21

FY21 Projection

Source: Idaho Tax Commission and Idaho Tourism Internal Projections

-19%

Source: Longwoods International, Who is the Idaho Traveler? 2017 Edition

Source: Longwoods International, Who is the Idaho Traveler? 2017 Edition

Source: Longwoods International, Who is the Idaho Traveler? 2017 Edition