State of Downtown Boise Annual Meeting
Matt BorudIdaho Tourism UpdateSeptember 10, 2020
Source: Longwoods International, Who is the Idaho Traveler? 2017 Edition, and Dean Runyan, The Idaho Economic Impact Report 2017
Source: Longwoods International, Who is the Idaho Traveler? 2017 Edition, and Dean Runyan, The Idaho Economic Impact Report 2017
$9,9
47,4
87
$11,
006,
382
$12,
473,
710
$13,
653,
240
$13,
119,
104
$-
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
$14,000,000
$16,000,000
FY16 FY17 FY18 FY19 FY20
Lodging Collections-3.9%
Source: Idaho Tax Commission
Region FY20 vs. FY19% Change
Region 1 -1.2%Region 2 -13.2%Region 3 -7.3%Region 4 -10.6%Region 5 -8.9%Region 6 -2.8%Region 7 3.8%
Source: Idaho Tax Commission
Regional Lodging Collections
Impact Projections
Source: U.S. Travel Association and Oxford Economics
Jan Feb Mar Apr May Jun Jul2019 53.6% 60.9% 71.5% 71.9% 75.2% 82.8% 82.5%2020 56.1% 67.7% 45.1% 20.6% 33.3% 54.3% 59.8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%2019 2020
Boise STR Occupancy Rate %
YTD: -31.7%
Source: Smith Travel Research (STR)
Jan Feb Mar Apr May Jun Jul2019 $102.64 $106.87 $109.16 $110.44 $113.95 $125.20 $118.712020 $107.38 $110.68 $107.18 $73.07 $76.79 $86.24 $90.62
$-
$20
$40
$60
$80
$100
$120
$1402019 2020
Boise STR Average Daily Rate $
YTD: -14.7%
Source: Smith Travel Research (STR)
Jan Feb Mar Apr May Jun Jul2019 53.4% 57.0% 66.6% 66.8% 71.4% 79.9% 74.5%2020 49.8% 58.9% 59.0% 56.5% 62.3% 78.7% 77.2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%2019 2020
YTD: -5.8%
Ada Co. AirDNA Occupancy Rate %
Source: AirDNA
Jan Feb Mar Apr May Jun Jul2019 $78.36 $83.37 $86.63 $83.15 $90.80 $93.37 $92.682020 $77.94 $76.75 $76.90 $76.77 $82.09 $87.61 $93.84
$-
$10
$20
$30
$40
$50
$60
$70
$80
$90
$1002019 2020
Ada Co. AirDNA Avg. Daily Rate $
Source: AirDNA
YTD: -6.0%
Downtown Boise Device Activity
Source: Madden Media via UberMedia
-30%
-20%
-10%
0%
10%
20%
30%
WoW: +2.4%
Boise “Search Shift”
Source: Expedia
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25% WoW: +5.5%
Impact Projections
Source: U.S. Travel Association and Oxford Economics
-38.
3%
-76.
2%
-53.
4%
-31.
0%
-16.
4%
-80%
-70%
-60%
-50%
-40%
-30%
-20%
-10%
0%April May June July August
FY21 vs. FY20
Recent Lodging Collections
Source: Idaho Tax Commission
$11,
006,
382
$12,
473,
710
$13,
653,
240
$13,
119,
104
$10,
592,
017
$-
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
$14,000,000
$16,000,000
FY17 FY18 FY19 FY20 FY21
FY21 Projection
Source: Idaho Tax Commission and Idaho Tourism Internal Projections
-19%
Source: Longwoods International, Who is the Idaho Traveler? 2017 Edition
Source: Longwoods International, Who is the Idaho Traveler? 2017 Edition
Source: Longwoods International, Who is the Idaho Traveler? 2017 Edition