startups that bring magic, +30 cases curated by @boardofinno (board of innovation)
TRANSCRIPT
How startups create a
frictionless experience
by @boardofinno
Any sufficiently advanced technology is indistinguishable from magic.
- Arthur C. Clarke
MAGICcan be created by deliveringextreme convenienceto customers via next-gentechnology & business models
MAGIC extreme convenience
In this deck: Learn how other companies
nail this combination.
brainlesstrigger
invisible
speed
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INVISIBLE
flickr cc willowm
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INVISIBLEFOCUS ON
Complexity happens in the background - simplicity - frictionless - no hassleoutsource tasks - no heavy lifting - someone else will take care of it
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zaarly.com takes chores off your plate.
This on-demand service verifies for you the technical expertise & skills of experts.
Checks the authenticity of user reviews.
Example: Could somebody fix te squeaky hinge at home while I’m away? Just do it for me!
INVISIBLE
plowzandmowz.com let you order a service man on-demand.
You’ll receive a photo of your slowed driveway! #proof
Example: Can someone remove the snow from my driveway?
INVISIBLE
worthee.com makes it happen:
Each walker is also Pet First Aid and CPR Certified. #trust
Example: Have someone walk your dog while you’re on date, at work,…
INVISIBLE
shuddle.us offers trustworthy drivers for you.
Would you put your kids in a car with a ‘stranger’ in exchange for more quality time?
Extensive background checks, including criminal records.
Real-time tracking via an app.
Example: Someone else will bring your kids from soccer practise to a friend.
INVISIBLE
Based on your spending behaviour Digit transfers a couple of dollars to a savings account.
Every 2 or 3 days, usually $5-50
Important: They have a “no-overdraft guarantee”
Example: Banking: invisible automatic savings by Digit based on your habits.
INVISIBLE
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BRAINLESS TRIGGER
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BRAINLESS TRIGGER
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FOCUS ONthe smallest action to start the service - do without thinking - proactivity
1 step is all it takes - trigger is the experience - no effort
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BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
7 different triggers to learn from.
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
7 different triggers to learn from.
Yes, there are more but in this deck I don’t focus on triggers that might only be used once a year:
(e.g.: Gestures: Waving at Nest Fire Alarm)
Your feedback is welcome via @nickdemey
BRAINLESS TRIGGER
Example: 1 tap to order pizza
tap button voice photo text hashtag behaviour
pushforpizza.com
Example: Make your own magic-button:
ifttt.com/products/do/button
BRAINLESS TRIGGER
Example: A physical button as a trigger
tap button voice photo text hashtag behaviour
www.flic.io
Example: A button in your headphone slot
pressybutton.com/
BRAINLESS TRIGGER
Many more examples exist…
tap button voice photo text hashtag behaviour
http://bt.tn
Most developers are still looking for the best use case.
Often a setup process is required, still too complex for the average user.
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: Call a private VIP concierge service
For $19.000 you have the Vertu Clous De Paris smartphone.
Expensive, but you can call someone & ask whatever you want:
“Cancel my flight & book me an exclusive dinner tonight in NY.”
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: Your Smart TV is listening.
Read more: Samsung TV spying?
Example: Just talk to order groceries.
Dash also has a barcode scanner for extra convenience. Amazon Echo (related)
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: Point at clothing to shop ASAP54
Related: detect the clothes people wear on TV: looklive.com
Example: 1 Photo = all real-estate info
Homesnap uses more ‘inputs’ than just the photo. (e.g. location data)
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: Ask whatever you want: getmagicnow.com
Magic takes an additional fee on top of the products/services they arrange for you.
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: Text based assistant: Cloe
Example: Or Amy, for scheduling meetings
More examples: The Future of Text, jarv.co , a rare(!) male assistant
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: do your banking via Hashtags
Account holders receive feedback (Jifi) via Direct Messages (Twitter)
Example: #AmazonCart to shop.
Related: 2 years ago already, Sina Weibo sold 666 cars in a similar way.
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
where the magic happens
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
When I’m heading home, my Tado thermostat anticipates my arrival & turns on the heating.
When I’ m almost at our @boardofinno office,
this app will launch a TXT message to pay for my
parking ticket.
Based on my real-time travel behaviour, different actions happen:
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: Light only where people are.
See presence detection movie: tvilight.com
Example: SleepCycle monitors your sleep.
Wakes you up when you are in ‘light sleep’
BRAINLESS TRIGGER
tap button voice photo text hashtag behaviour
Example: follows your reading flow: Blendle
If you buy an article, but stop reading <15 sec you’ll get your money back.
On a side note: Our behaviour is being tracked by 1000 companies each day, but rarely triggers actions for our own benefit as a user. #tothinkabout @nickdemey for feedback.
BRAINLESS TRIGGER
Imaging the automagical services that will use all our behavioural data!
Monitor Muscle contraction: Leo
ElectricFoxy Pulse tracks heart rate
Automatic tracks how you drive.
What other examples should we add? Let us know @nickdemey - @boardofinno
Industrial Innovation workshop (Lausanne, Switzerland) by boardofinnovation.com
SPEED
flickr cc lazyousuf
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SPEEDFOCUS ON
no second to waste - instant gratification - bare minimum steps & interventionexperience of a quick solution - want it now
flickr cc lazyousuf
deck by boardofinnovation.com - intrapreneurship consultancy
Example: Amazon Anticipatory Shipping
This patent is clever at so many levels!
Amazon follows your buying behaviour (+ millions of other people).
When they notice you probably will buy a product in the near future, they already ship that item to a warehouse near you.
This to make sure an item can be delivered hours after you clicked ‘buy’. #smart
SPEED
Example: Instant access to quiet rooms
shows lofts, apartments to work on your own (Breather) Instant access via PIN code.
SPEEDExample: Be the eyes for blind people
This app offers live video/chat to give guidance to blind people. ‘I need help, now!’
Related: Solved - Instant help everyone.
Example: Summon a drone (like a taxi)
Use voice commands to request a Drone to take a selfie, for security,… learn more
SPEEDExample: Do my groceries, bring within 1h
Instacart takes your shopping list & sends someone to the store for you.
CONVENIENCEWho nailed it?
flickr cc joshbousel
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brainlesstrigger
invisible
speed
Examples that really fit here.
The eBay experience The Gone experience -vs-
user goal “I want to get rid of my old stuff & get paid.”
Gone App
This is what convenience looks like at
Snap a photo
Fill in form
Set a price
Follow auction
Trust buyer?
Find packaging
Visit Postal office
Receive money
“EBAY”
Snap a photo
Fill in form Receive money
they find the best price, ship a box, pick-up
This is what convenience looks like at“GONE”
Gone App
Snap a photo
Fill in form Receive money
no good price?
This is what convenience looks like at
ship a box, pick-up
Get Tax Write-off
option to recycle/donate
“GONE”
but… services like this are very new.So far, the experience seems (almost) flawless:
A similar startup UseSold got acquired by Dropbox
Another new player: OfferUp
Other related companies that are nailing it:
Example: Shyp: Send items, hassle-free
No packaging or complex administration needed. Someone else will take care of it!
Snap a photo
Share details
Someone will Pick-up item
Other related companies that are nailing it:
Example: Amazon Flow: Point for price & info
Even the action of taking a picture has been removed. Just point to see the all relevant
product info. Very powerful!
Point camera
1-click to order
Other related companies that are nailing it:
Example: Copy keys with photo: KeyMe
(Optional)
Snap a photo
Click Order
Send Digital copy to a contact
TO CONCLUDE
2 routes to deliver convenience
MAKE IT EASIERFOR A USER.Strip extra steps, pre-fill, use smart inputs (photo),…
LET SOMEONE ELSE DO ITOutsource the task, remove the hassle from the user
2 routes to deliver convenience MAKE IT EASIER FOR A USER TO LET SOMEONE ELSE DO IT. #WIN
Related: Slideshare presentation
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