startup analytics 101 - what and how to measure for startups
TRANSCRIPT
Let’s grow again @ Founders Founders
STARTUPANALYTICS
Daniel AraújoCEO, [email protected]
22nd September 2016
2|
AGENDA
1. ABOUT ME
2. DATA @ GOOGLE
3. DATA @ ATTENTIVE.US
4. HOW DO YOU MEASURE?
5. HOW DO YOU MEASURE? #2
6. COHORTS 101
7. KEY TAKEAWAYS
1
2
3
4
5
7
6
4|
DATA @ GOOGLE
Measuring brand uplifts
Developing SEM dashboards for 30+ countries
Video Competitive Benchmark Tools
SQL (Dremel) | Map Reduce | D3.js | Youtube and Search infinite data points
5|
DATA @ ATTENTIVE.US
Dozens (!!) of data points
Every single one of them is biased
Every single one of them is a moving target
9|
Start with ONE metric that
matters
Highest impact on your engagement / revenue
All teams are aligned to grow this metric
Yes, it’s a moving target
13|
HOW DO YOU MEASURE?
Only after you pick what to measure, can you pick how to measure it.
Please, pretty please, don’t do it in-house.
14|
KEY TAKEAWAYS
Start with ONE core user
metric to track
Create a funnel to match your
user flow
Build Cohorts and keep
iterating until you reach
negative churn
Let’s grow again @ Founders Founders
THANK YOUQ&A
Daniel AraújoCEO, [email protected] by Chris Kerr from the Noun Project