start15 homework 17022015 nina ver 2
TRANSCRIPT
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Team:
”Cook Box”
Team members:- Nina Intihar
- kakšen tim potrebujem? Prosim za predloge!
start:Something++
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Homework week2
N of interviews this week: 10N of interviews from beginning: 17
- mainly experts from different fields- 3 meetings agreed (2 experts, 1 BNI group)- 1 education booked (Fotogurmanija 2015) - 1 “startup” sponsor agreed (plastic producer)- 1 idea for FB research (not implemented)
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Homework week2
Key insight of this week:
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Homework week2
Key insights of this week: - I need business cards- it seems that it should be completely on line (?)- need to focus on experts, since the procedure is
very complex (cold food chain)- agreement with food companies (Gorenje, Maestro,
Fonda…) to support launch- need to make friends MVP research closed FB group- transport & pricing will be main issues- need a partner (chef) with kitchen & people
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Homework week2
Key insights of this week: - I need business cards- it seems that it should be completely on line (?)- need to focus on experts, since the procedure is
very complex (cold food chain)- agreement with food companies (Gorenje, Maestro,
Fonda…) to support launch- need to make friends MVP research closed FB group- transport & pricing will be main issues- need a partner (chef) with kitchen & people
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Mission
COOK BOX olajšala vsakodnevno kuhanje. Omogoča kakovostne, zdrave in zanimive obroke. Poskrbi za izbor zanimivih receptov in kakovostnih sestavin, da lahko doma pripravite obrok iz restavracije.
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Vrednote
Radi imamo:- domačo kuhinjo - lokalne in kakovostne ponudnike - kreativnost pri kuhanju in kuharske
mojstre doma- da imate čas za bližnje
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Problem map
• Pic/text
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TAM / SAM / SOM
Segment 1:- foodiji, blogerji, mediji, PR
najprej (ASAP – 3 meseci) – 75 % Segment 2: - nujno je ciljati širše po celi Sloveniji,
ne samo Ljubljana (rešiti distribucijo)- TAM (25 – 50): 850.000 - SAM (25 – 50): 100.000- SOM (v 3. letih – 50 % populacije)
50.000
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Market timing
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Clone market
Blue apron (NYC), Cook it (Montreal), - odličen UX- dostava na dom- 5 – 6 jedi na teden- Tedensko naročanje, dostava 2 x na
teden- cena 8 – 10 USD- veliko pakiranja - tematske ideje (valentinovo: rože) - Sodelovanje s kuharskimi mojstri
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Financial cohort – V1
Finančna kohorta:
- produkt se ne splača, kaj narediti, da se bo splačalo
- sestavine 3 EUR- dostava 3 – 7 EUR- pakiranje, delo 3 EUR - pomembna je količina (15.000) v 1
letu ter lojalnost- Cena: 12 - 18 EUR? HEELLLPP????