nina canada

NINA- A Concept in Hospitality

Brainwave Hospitality

NINA

Indo-Euro Fusion

NINA

Confidential Information3

NINA Concept

The Concept Indian - Euro Fusion

Design Concept

Trendy & Chic modern designs with a Indo / European twist

Food Concept

Multi-Mix of Indian & Asian flavors, with the stress on Flavor of Spice - Not Hotness .

Europe by look & Asian by taste

Beverage Concept

Wide Selection of Asian Bottle Beers & Few selection of Western Beers,

Mouth-watering Fresh Juices, Smoothies & Special Refreshments

Location

Best fit for Commercial Area, Center office Establishments

Smart Casual Fusion Indian European Cuisine Experience with a Contemporary Western Twist and Serviceable Design service


NINA Concept

The Concept Indian - Euro Fusion


NINA Concept

The Concept Indian- Euro Fusion

Space Required

3000 – 4000 square feet

Seating Capacity

40-60 pax indoor

20 pax outdoor (location dependent)

Price Range

Rs.150-500 for Food

Rs.50-2000 for Beverages


NINA Concept

First Look at Menu

Savouries

Garlic & Pepper Tiger Prawn Rolls

Chickpea & Pumpkin Curry Puffs

Lobster Coconut Crepes

Salads

Ginger Salmon Tartare, Pickled Vegetables & Avocado

Spiced Watermelon & Calamari w/ mint cucumber

Breads

Roti/Naan/Parathas/Kashmiti Kulcha

Vegetables

Zucchini & Onion Fritters /w ming & Tamarind chutnies

Spiced Pumpkin & Cauliflower, Yellow Lentils & Corriander


NINA Concept

First Look at Menu

Stir Fry, Noodles & Rice

Stir fried green beans /w Tandoori Chicken, Cashew Nuts & Roasted Coconut

Chilli Garlic Fresh Prawns /w Saffron Rice

Curried Vegetable rice/noodles

Curries

Eggplant & Cherry Tomato Masala, Steamed Lentil Cakes

Tomato Butter Chicken braised in spiced yogurt

Chicken Caldin- Green spices & coconut gravy

Desserts

Honey Roasted Pineapple, Coconut Mousee & Kiwi Jelly

Cream Rice pudding , fresh Mango & Passion fuit

Pistachio & Lychee ice cream with Saffron poached pears

“Nina is a Sharing Experience & Dares you to lose yourself in the sensuous world of Spice”


NINA Concept

Service Timing

Lunch: 11 am to 4.30 pm

Dinner: 7.30 – 12 midnight

Open throughout for hang out, snacks, beverages

Strategy


NINA Concept

Strategy

Nina is a new unique concept for the Canadian market; a fusion of Indo-European tastes with unplugged

form of Entertainment

The Team is looking to start with one Nina restaurant in Canada – Nova Scotia, Sydney or Halifax or

Toronto initially and run it for 6 months; go through the learning curve and test the concept in the market

Once successful in terms of market acceptance and financial returns, the Team will look at starting 2 more

restaurants in the first year

The Team is looking at a chain of 6 Nina restaurants across Canada in a time frame of 3 years (Sydney,

Halifax, Toronto, Edmonton, Calgary, Vancouver)

Nina will be a Lifestyle Venue providing a Dining & Entertainment Experience


NINA Concept

Target Market Characteristics

Well Traveled with exposure to International Taste

Age Group 25-50 with Higher Disposable Income

Tend to patronize Higher Quality Restaurants

Willing to spend extra for Entertainment & to enjoy High Quality meal

Value attributed to Health, Presentation and Entertainment

Expats, Families & Friends, Corporate Executives

Population looking at Quality Food, Good Service, & Entertainment


NINA Concept

Market Needs

Quality Food with International Taste

Unplugged form of Entertainment to provide a Dining Experience

Casual Customer service-prompt, building relationship with clientele, High Level of Attention

Competitive Pricing in the higher end standalone restaurant category

Lifestyle Venue

Nina will meet the market need for Lifestyle Venues


NINA Concept

Market Trends

Canadians are open to new concepts in Indian Cuisine

Well traveled customer is open to different dining experiences

Health consciousness has increased

Emphasis on Presentation, Quality Food & Service, Varied Selection in Menu and Entertainment

Expats are looking at a combination of Indian food with International Taste

Recent years have seen rapid growth of standalone restaurants

The Team believes the changing trends in Indian Population will be able to accept the Nina concept


NINA Concept

Competition

Nina concept will be positioned as a higher-end standalone restaurant providing “An Experience in Dining

with Entertainment ” with focus on Indo-Euro fusion

As such, there will be no direct competition with similar concepts

Indirect competition will be other restaurants in the area including Pubs , Resto Bars, Restaurants in 4

Hotels (though they would be slight costlier) and other High-End restaurants

Other forms of Entertainment in major metros including Movies and Plays

Nin will differ from competition due to Unique concept, Dining & Entertainment experience, Food with International Taste factoring Presentation & Health


NINA Concept

Location

To make Nina Concept work, the team will look at following type of locations

Popular with Expats and Young Generation

Good Evening location

Area with Educated, Well Traveled & Higher Disposable Income population

Between Corporate and Residential Hub


NINA Concept

Location

Some of the locations shortlisted are :

Canada – Nova Scotia (Sydney, Halifax) , Ontario (Toronto), Alberta (Calgary, Edmonton) , British

Colombia (Vancouver)


NINA Concept

SWOT Analysis

Strengths – Experienced Management Team with a Passion to deliver, Unique concept , Strong

relationship with Vendors

Weakness – Lack of brand equity, Concept not yet tried & tested

Opportunities- Growing market expecting Lifestyle Venues and Entertainment with Value for Money,

Creation of a national chain of restaurants

Threats – Competition from other restaurants, Pickup in Economy not as faster as expected reducing

disposable income, Concept not accepted

Human Resources Strategy


NINA Concept

Human Resources Strategy

Staff profile will be in the age group of 18-26;with some senior position in group of 26-32.

Service Staff will be Funky and Cool; spiked hair, goatees (beard), earings and gentle tatoos.

Chef and cooks will be more of Hotel grads; whereas senior positions will be industry experts

Training , a continuous process, will be inhouse and external, if required.

Recruitment drive will be through networking, recommendations, hotel schools

The Staff will be Young & Trendy with a Cool & Smart Approach

Marketing Strategy


NINA Concept

Marketing Strategy

The Marketing Strategy will seek to first create customer awareness regarding services offered, develop

customer base, and work toward building customer loyalty and referrals

Maintain positive and steady growth in revenue and customers

Realize a growth story of 2 restaurants per year

Keep costs in control to maximize financial returns

The Marketing Strategy will work to create Nina as a Brand in Lifestyle Venue


NINA Concept

Marketing Mix- Product

Focus on Indo-Euro fusion, will undergo changes as per the market feedback

Continuous Innovation

Special attention to be paid to Quality, Health factor, Presentation along with Smart Casual Customer

Service

Providing a Dining Experience & International Taste


NINA Concept

Marketing Mix- Pricing

The restaurant will compete in the higher-end standalone restaurant segment

The look at APC of CAD $ 50-75 (upwards of 100)

The food items will be priced at par or slightly below market rates

The beverages will be priced at par or slightly below market rates

The cost of F&B will be kept between 25%-30% of Revenue

A premium can be expected for the Dining & Entertainment Experience


NINA Concept

Marketing Mix- Place/Location

Location will be selected based on Target Market and Financial Feasibility on rent only basis

Location with

a. Expat population

b. Internationally traveled Canadians with higher disposable income

c. Population looking at Lifestyle Venues

Each location could be vary

a. High-end mall

b. Party area

c. Area between corporate & residential hub

d. Beach front

e. Shopping area


NINA Concept

Marketing Mix-Promotion

Promotional Campaigns through Outdoor Media, FM Radio, Print Media (F&B publication, Lifestyle

magazines) and Internet

Discount Vouchers

Entertainer Vouchers

“Biggest Party in Town” campaigns

Entertainment shows in tie-ups with entertainment companies in India and from outside


NINA Concept

Positioning of Nina

Nina will be positioned as an Unique Lifestyle Venue

Higher End Restaurant with high-quality food and service

Venue for A Dining Experience

Emphasis will be on Product, Service and Entertainment

Development & Expansion Plans


NINA Concept

Development & Expansion Plans

The Management Team is looking at the metros in Canada for expansion

Expansion plans will also include Tier II cities with growth potential

Cities with growing GDP & business potential will be targeted first

The Team is looking at chain of restaurants across Canada in 3 years time frame

Exit Strategy


NINA Concept

Exit Strategy

Share buyback by the Team after 3-5 years

PE funding to initiate the growth of chain of restaurants

Sell Out to Strategic Buyer

Financials


NINA Concept

Financial Assumptions for a chain of 5 NINA Restaurants in India

5 restaurants in 3 years across India

The restaurants will be opened as follows

Restaurant 1- Month 1





Restaurant 6– Month 33

The total capital required for 6 restaurants in 3 years will be Rs.6.45 crores ($1.44million) across 3 years.

The capex for each restaurant will be in the range of Rs.1.6-2.0 crores ($0.35 – 0.45 million) depending on

location, license fees, city, etc. We have assumed Rs.1.6 crores initially for 2 restaurants and Rs.2 crores

each for 4 restaurants.

All locations will be on lease.

Rental deposit and License costs have been accounted for – Rs.1 crores ($ 0.23 million) per location


NINA Concept

Financial Assumptions for a chain of 5 NINA Restaurants in India

Financials

Equity: Debt ratio at 50:50

Debt paid over 3 years

Bank interest rate at 15%

Corporate Tax at 33.5%

The management team looks at management fees of 30%.

Operations

Average seating capacity of 70.

Average cheque will be CAD $25 - 35 for lunch and CAD$ 40- 60 (upwards of CAD$ 100) for dinner

including beverages .

Home Delivery is only 10% of Dining Revenue.

Average Food & Beverage costs are 28% and 25% respectively of Dining Revenue.


NINA Concept

Source Funds

Sources of Funds

Amount % of Total

Credit Facility 0.0 0%

Debt 32,250,000.0 50%

Equity 32,250,000.0 50%

64,500,000.0 100%


NINA Concept

P&L Statement (INR)

Year I Year 2 Year 3 Year 4 Year 5

Total Seating Capacity

Avg Covers per day

140 280 350 350 350

250 500 625 625 625

F&B Revenue

Home Delivery

Revenue

Growth

Gross Profit

% margin

EBITDA

% margin

Net income

% margin

29,006,250.0 71,790,468.8 125,633,320.3 143,907,257.8 151,102,620.7

2,900,625.0 7,179,046.9 12,563,332.0 14,390,725.8 37,775,655.2

31,906,875.0 78,969,515.6 138,196,652.3 158,297,983.6 188,878,275.9

147.5% 75.0% 14.5% 19.3%

24,086,343.8 59,613,700.8 104,323,976.4 119,498,372.9 148,138,684.7

75.5% 75.5% 75.5% 75.5% 78.4%

5,894,281.9 21,402,389.3 42,514,047.6 51,602,730.7 77,864,500.5

18.5% 27.1% 30.8% 32.6% 41.2%

1,368,255.5 10,815,740.7 23,666,651.5 30,460,715.7 49,082,535.9

4.3% 13.7% 17.1% 19.2% 26.0%


NINA Concept

Debt Payment Ability


Total Debt

Interest expense

Debt / EBITDA

EBITDA/ Interest

13,298,611.1 17,479,166.7 11,729,166.7 3,930,555.6 500,000.0

1,480,816.0 2,304,166.7 2,264,062.5 1,042,621.5 263,020.8

2.3x 0.8x 0.3x 0.1x 0.0x

4.0x 9.3x 18.8x 49.5x 296.0x

Equity 16,250,000.0 27,750,000.0 32,250,000.0 32,250,000.0 32,250,000.0


NINA Concept

Exit Return with Enterprise Value @2x of revenue


63,813,750.0 157,939,031.3 276,393,304.7 316,595,967.2 377,756,551.8

3,651,644.32 3,789,335.24 15,414,864.11 41,424,654.10 90,089,172.95

(1,574,777.71) (3,046,804.72) (3,850,585.43) (3,944,019.60) (3,782,705.06)

0.00 0.00 0.00 0.00 0.00

13,298,611.11 17,479,166.67 11,729,166.67 3,930,555.56 500,000.00

10,000,000.00 20,000,000.00 25,000,000.00 25,000,000.00 25,000,000.00

10,000,000.00 20,000,000.00 25,000,000.00 25,000,000.00 25,000,000.00

72,592,005.5 181,202,395.1 326,228,416.7 400,146,046.1 513,563,019.7

Total Enterprise Value

Plus Cash

Plus Working Capital

Less Credit Facility

Less Senior Debt

Plus Rental security

Plus License

Net Equity Value

58% 98% 92% 72% 62%

1.6x 3.9x 7.1x 8.7x 11.1x

IRR

Payback multiple

Financials in USD


NINA Concept

Source Funds ($ millions)

Sources of Funds

Amount % of Total

Credit Facility 0.00 0%

Debt 0.72 50%

Equity 0.72 50%

1.43 100%


NINA Concept

P&L Statement ($ millions)


Total Seating Capacity

Avg Covers per day

140 280 350 350 350

250 500 625 625 625

F&B Revenue

Home Delivery

Revenue

Growth

Gross Profit

% margin

EBITDA

% margin

Net income

% margin

0.64 1.60 2.79 3.20 3.36

0.06 0.16 0.28 0.32 0.84

0.7 1.8 3.1 3.5 4.2

147.5% 75.0% 14.5% 19.3%

0.54 1.32 2.32 2.66 3.29

75.5% 75.5% 75.5% 75.5% 78.4%

0.13 0.48 0.94 1.15 1.73

18.5% 27.1% 30.8% 32.6% 41.2%

0.03 0.24 0.53 0.68 1.09

4.3% 13.7% 17.1% 19.2% 26.0%


NINA Concept

Debt Payment Ability ($ millions)


Total Debt

Interest expense

Debt / EBITDA

EBITDA/ Interest

Equity

0.30 0.39 0.26 0.09 0.01

0.03 0.05 0.05 0.02 0.01

2.3x 0.8x 0.3x 0.1x 0.0x

4.0x 9.3x 18.8x 49.5x 296.0x

0.36 0.62 0.72 0.72 0.72


NINA Concept

Exit Return with Enterprise Value @2x of revenue ($ millions)


Total Enterprise Value

Plus Cash

Plus Working Capital

Less Credit Facility

Less Senior Debt

Plus Rental security

Plus License

Net Equity Value

58% 98% 92% 72% 62%

1.6x 3.9x 7.1x 8.7x 11.1x

IRR

Payback multiple

1.4 3.5 6.1 7.0 8.4

0.08 0.08 0.34 0.92 2.00

(0.03) (0.07) (0.09) (0.09) (0.08)

0.00 0.00 0.00 0.00 0.00

0.30 0.39 0.26 0.09 0.01

0.22 0.44 0.56 0.56 0.56

0.22 0.44 0.56 0.56 0.56

1.61 4.03 7.25 8.89 11.41

Confidential Information

Thank You

43

Ashwin D’Cunha

Email: [email protected]

Mobile: + 91 9619279635

mailto:[email protected]

nina canada

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