PREPARED BYGUPTA KAPIL

Presentation on Case studySTARBUCKS COFFEE

Question:- 1

Based on the case information and your personal experience, list at least five things you know about Starbucks. This list offers you some idea about your concerning the coffee shop again.

Answer:- 1

Starbucks started in 1990 with 200 Coffee house.It comes under fortune 500 companies.High Quality Coffee.Customer Service.Reach.Affordable rate.Product Variety.“Third-place”It was developed very rapidly.Product Expansion

Question:-2

List at least five things you like or dislike about Starbucks.

Answer:- 2

Likes about star bucksWi-Fi facility available at coffee stores.Nice ambientIt is also available at mom and pop stores.They Customer ServiceFast market access.Low development cost and risk.Understanding Customer needsMaking plan according to customer needsExpansion StrategyTraining

Dislike

Lack of control over the licensee’s Activity and performance.

Question:- 3

List at least five behaviors involved in buying gourmet coffee drink from Starbucks.

Answer:- 3

More than 10 million consumer.Second highest consumed drinkUnsurpassed quality Affordable priceIt is prepared by trained employee.Internet and other facility are available at

Starbucks

Question:- 4

List at lest five things Starbucks does in the environment to influence consumer’s coffee purchase.

Answer:- 4

“Third- Place”Consumer comes in group.More than 6000 stores worldwide.Consumer relax in StarbucksStress, busy life influence to consume coffee

Question :- 5

Review the starbucks website at http://www.starbucks.com. Do you think the descriptions of specialty drinks increase sales? Why or why not?

Answer:- 5

It is very difficult and complicated to get information from website.