stan slap - creating the competitive edge and a brandable customer experience
DESCRIPTION
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/stan-slap Session Overview Every company sells both a product and a “process”—an experience that customers go through to buy and use that product. It’s the quality of the process that most decides your customers’ decision to advertise and sell for you—to brand you. In this myth-busting keynote speech, Stan will explain how to create a brandable customer experience, cause your employees to protect and promote it and your customers to recognize it as intentional. He’ll explain what doesn’t work even though it’s most often tried, what will work, and the ultimate key to creating a compelling, competitive and durable brand- key that is held by every employee in your company.TRANSCRIPT
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#SalesSummit | @slapCompany
![Page 2: Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience](https://reader035.vdocuments.site/reader035/viewer/2022062404/554e5e91b4c905b2178b51d3/html5/thumbnails/2.jpg)
#SalesSummit | @slapCompany
THE HUNGRY AND THE HUNTED
How your company can become a brand. And why you want to.
![Page 3: Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience](https://reader035.vdocuments.site/reader035/viewer/2022062404/554e5e91b4c905b2178b51d3/html5/thumbnails/3.jpg)
#SalesSummit | @slapCompany
THE BRAND IS IN YOUR HANDS
![Page 4: Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience](https://reader035.vdocuments.site/reader035/viewer/2022062404/554e5e91b4c905b2178b51d3/html5/thumbnails/4.jpg)
#SalesSummit | @slapCompany
WHY
Branding is the transfer of sustainability from your company to your customers.
![Page 5: Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience](https://reader035.vdocuments.site/reader035/viewer/2022062404/554e5e91b4c905b2178b51d3/html5/thumbnails/5.jpg)
#SalesSummit | @slapCompany
WHAT
A brand is not about trust.
![Page 6: Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience](https://reader035.vdocuments.site/reader035/viewer/2022062404/554e5e91b4c905b2178b51d3/html5/thumbnails/6.jpg)
#SalesSummit | @slapCompany
WHAT
A brand is about faith.
![Page 7: Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience](https://reader035.vdocuments.site/reader035/viewer/2022062404/554e5e91b4c905b2178b51d3/html5/thumbnails/7.jpg)
#SalesSummit | @slapCompany
WHAT
How can we trust you when you tell us you care?
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#SalesSummit | @slapCompany
WHO
1. Your employee culture 2. Your customer culture
![Page 9: Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience](https://reader035.vdocuments.site/reader035/viewer/2022062404/554e5e91b4c905b2178b51d3/html5/thumbnails/9.jpg)
#SalesSummit | @slapCompany
WHO
The Hungry and The Hunted
![Page 10: Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience](https://reader035.vdocuments.site/reader035/viewer/2022062404/554e5e91b4c905b2178b51d3/html5/thumbnails/10.jpg)
#SalesSummit | @slapCompany
WHEN
When and whenever these two groups say you are.
![Page 11: Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience](https://reader035.vdocuments.site/reader035/viewer/2022062404/554e5e91b4c905b2178b51d3/html5/thumbnails/11.jpg)
#SalesSummit | @slapCompany
YOUR EMPLOYEE CULTURE
Logic won’t do it.
![Page 12: Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience](https://reader035.vdocuments.site/reader035/viewer/2022062404/554e5e91b4c905b2178b51d3/html5/thumbnails/12.jpg)
#SalesSummit | @slapCompany
YOUR EMPLOYEE CULTURE
Selling won’t do it.
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#SalesSummit | @slapCompany
YOUR EMPLOYEE CULTURE
Advertising won’t do it.
![Page 14: Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience](https://reader035.vdocuments.site/reader035/viewer/2022062404/554e5e91b4c905b2178b51d3/html5/thumbnails/14.jpg)
#SalesSummit | @slapCompany
THIS WILL DO IT
How you sell.
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#SalesSummit | @slapCompany
HOW
• SPECTACULAR• SIGNATURE
• SUSTAINABLE
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#SalesSummit | @slapCompany
HOW
• MATCH THE DNA• FOCUS ON THE FIELD OF AWARNENESS• EXAGGERATE THE EXPERIENCE
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#SalesSummit | @slapCompany
Why you sell.
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#SalesSummit | @slapCompany
WHY
Passion
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#SalesSummit | @slapCompany
Be Human First.
![Page 21: Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience](https://reader035.vdocuments.site/reader035/viewer/2022062404/554e5e91b4c905b2178b51d3/html5/thumbnails/21.jpg)
#SalesSummit | @slapCompany
Be human first and a manager second.