staffing event finance
DESCRIPTION
TRANSCRIPT
WELKOM
LinkedIn Event 27 September 2013
1
2
LinkedIn Staffing event Finance
Most Popular
Most Endorsed
Earliest Adopter
Most Connected
Wouter Beuzel
Michiel Sintnicolaas
Max DeKlerk
Coen vanderKruijs
TALENT SOLUTIONS ©2012 LinkedIn Corporation. All Rights Reserved. 5
AGENDA
Tijd Onderwerp Wie
10:00 – 10:15 Welkom/Nederlandse recruiting trends Bobby Munster
10:15 – 11:30 LinkedIn Solutions: • Social Media • “Hoe beïnvloed je members op LinkedIn” • Kansen voor een MKB organisatie met
LinkedIn • Trends • Hoe meet je successen
Michelle & Alex
11:30 – 12:00 Presentatie product mix Harald Stadermann
12:00 – 13:00 Lunch & Afsluiting
TALENT SOLUTIONS
Top 4 trends in het aantrekken van
talent waarvan u op de hoogte moet zijn
Nederland
©2013 LinkedIn Corporation. Alle rechten voorbehouden.
Internationale
wervingstrends
2013
TALENT SOLUTIONS
1
De 4 belangrijkste trends in recruitment
2
3
4
Sociale professionele netwerken
Het werven via mobiel
Het in contact komen met passieve professionals
Company/Employer branding
TALENT SOLUTIONS
Sociale professionele netwerken: de snelst
groeiende bron van talentwerving in Top 5 van belangrijkste bronnen voor talentwerving
TALENT SOLUTIONS
Sociale netwerken
TALENT SOLUTIONS
Mobiele werving
Een nieuwe vorm van werving die belangrijker
wordt
TALENT SOLUTIONS
Het in contact komen met passieve
professionals
TALENT SOLUTIONS
TALENT SOLUTIONS ©2012 LinkedIn Corporation. All Rights Reserved. 13
Studenten markt:
• 84% of Benelux student
members are using LinkedIn
• 71% Benelux students are
willing to relocate for a job
• 46% Recentelijk actief geweest
• 43% Heeft een company status
update gezien
• 57% Leest InMails
• 22% Bezoekt company pages
• 170,884 Industry accounting &
financial-services
• 10,554 Titel Controller
• 2,810 Titel CFO
• 3,084 Titel Finance director
• 7,926 Titel Finance manager
• 6,614 Titel Finance
11.508 Companies Represented
Top Companies:
ABN AMRO
Achmea
Van Lanschot Bankiers
Brunel
Graydon
Witlox Van den Boomen
TALENT SOLUTIONS
An Introduction to LinkedIn Media
Alex Charraudeau – Media Solutions Consultant
Michelle Lederman – Account Manager
Amsterdam September 2013
Last update: January 8, 2013
TALENT SOLUTIONS
Agenda
1. Evolution of Recruitment Marketing
2. Introduction to Social Media
3. How People Use LinkedIn
4. Where do you fit in?
5. How to measure success
16
TALENT SOLUTIONS 17
17
“The best recruiters act like marketers…”
18
TALENT SOLUTIONS 19
TALENT SOLUTIONS 20
TALENT SOLUTIONS 21
TALENT SOLUTIONS 22
…
22
How do people use LinkedIn?
23
TALENT SOLUTIONS 24
…
TALENT SOLUTIONS 25
…
TALENT SOLUTIONS 26
…
TALENT SOLUTIONS 27
…
TALENT SOLUTIONS 29
…
TALENT SOLUTIONS 31
TALENT SOLUTIONS 32
How does it compare to other places?
33
TALENT SOLUTIONS 35
Where are you today?
36
TALENT SOLUTIONS
Staffing companies are shifting to more efficient strategies
CRM/ ATS reliance, Reactive
Sourcing excellence, team-wide pipelining
Internal and external talent engagement
Post-and-pray Targeted engagement Engage everywhere,
including mobile
Employees as niche brand ambassadors
Success metrics
World class marketing of brand
Talent data guides business strategy
Developing
Foundational
Strategic
Early emphasis on passive talent/ Biz Dev
Job board and social recruiting
Defined Unique Selling Proposition
Traditional
Segment-specific campaigns
37
Staffing companies are becoming more
strategic
Reactive:
Labor-intensive Applicant quantity focus
Req to req process
Developing
Foundational
Strategic
Traditional
Strategic: Efficient
Quality of placement focus Proactive pipeline-based process
38
How can you plan for success?
39
TALENT SOLUTIONS
Review – Five Steps To Social Recruiting Success
1. Management have to change their business
2. Establish the business objectives
3. Research your audience and think of a strategy
4. Create tactics for each channel
5. Analyse, measure, iterate, analyse, measure, iterate
40
What branding looks like and how we measure it
41
TALENT SOLUTIONS 42
Put the right message in front of the right audience on your careers page
Establish your market expertise and deliver unique messages for clients, candidates, and internal hiring
• Geography
• Function
• Industry
• Seniority
TALENT SOLUTIONS 43
Targeted Content Enhances Job Postings
TALENT SOLUTIONS
Drive targeted passive candidates to your careers page through ad
campaigns
44
TALENT SOLUTIONS
The ad campaign will drive relevant traffic to the careers page
45
Career Page Traffic in September is through 20th September (The campaign has 8 more days left to deliver)
0
500
1.000
1.500
2.000
2.500
3.000
jan-13 feb-13 mrt-13 apr-13 mei-13 jun-13 jul-13 aug-13 sep-13
Organic Traffic Campaign Traffic Job Clicks
Launch of Traffic Driving
Campaign
600,026 Ad impressions delivered
3,149 Clicks
~30% of traffic to Careers Page is
clicking on a job
TALENT SOLUTIONS
Follower growth increases
60%
increase in traffic
from LinkedIn on
corporate website
Increase in
new visitors to
corporate
website
TALENT SOLUTIONS
Engaged members who are already interacting with your employees
47
TALENT SOLUTIONS 48
810
482
463
467
2421
1594
6201
6050
5799
5354
5530
5308
March
April
May
June
July
August
Traffic to Employee Profiles Traffic to Career Page
Utilize your employees as brand ambassadors by owning the ad space
on their profile page
The #1 activity on
LinkedIn is viewing
other members
profiles
On average,
recruiters have
10x more activity
on their profiles
Why building your brand on LinkedIn is important
49
TALENT SOLUTIONS
Increase your followers on LinkedIn
71%
68%
61%
New Jobs
News and Insight
New Projects
and Initiatives
6,747 followers 6,998 followers 7,204 followers 7,698 followers 8,012 followers 8,557 followers 9,389 followers 10,000 followers!!! Follow
TALENT SOLUTIONS
Engagement improves the effectiveness of your proactive outreach
0%
10%
20%
30%
40%
50%
60%
Not Engaged with Brand Engaged with Brand
InMail Response Rates
24%
52%
12% increase in
response after ad
campaign launched
TALENT SOLUTIONS
Establish your brand as best in class
Product mix
©2012 LinkedIn Corporation. All Rights Reserved. 53
TALENT SOLUTIONS
LinkedIn allows agencies to generate value for
their clients in multiple ways
Proactive
Sourcing
Automatic
Sourcing
54
Recruiter & Talent Pipeline 238M+ Professionals
on LinkedIn
LinkedIn Career Page
LinkedIn Jobs
Recruitment Media
Ideal Placements
for Your Clients
TALENT SOLUTIONS
836 followers
836 followers
Veteran Mobile Top Performer
Find and Engage the world’s best passive talent
Expand your reach to
Access the full network
Added to project
Met her. Ready to move in 6 months. Follow up in Oct.
Talent Verzekeringen
Talent Verzekeringen
Megan Jain
at Acme Systems
San Francisco Bay Area I Internet I via Networking
Talent Verzekeringen
55
Engage candidates
directly with InMail
Manage your pipeline
of talent
TALENT SOLUTIONS
LinkedIn Recruiter: Supercharge your employee productivity while reaching
the world’s best talent
Efficient and Collaborative
Contact any LinkedIn member directly
50 InMail per month per license
Send bulk InMails to reduce time
Own the data
Automate workflow with search alerts
Stay organized with group folders
Collaborate via shared projects & notes
Management reports
Proactive
Sourcing
56
Unrestricted Search
Access to the full network of 200M+
Directly contact people of interest
Full profile views
TALENT SOLUTIONS
Engaging world-class talent at scale does not stop
at proactive outreach…
Automatic
Sourcing
57
238M+ Professionals
on LinkedIn
LinkedIn Career Page
LinkedIn Jobs
Recruitment Media
Ideal Placements
for Your Clients
TALENT SOLUTIONS
Financial Analyst Bank of America
Sr. HR Director Gap Inc. Amazon
Sr.
Bridgewell
HR Director
Bridgewell
Finance Manager
Controller
Bryan
Finance Analyst
Erica
Steve
Director of HR
Controller
Bridgewell
Controller
JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN
LinkedIn allows you to target every candidate
with relevant jobs automatically
More applications come from LinkedIn recommended jobs than searches
58 58
Automatic
Sourcing
TALENT SOLUTIONS
Members see personalized jobs every time
they log in
Erica Robertson
Your ideal candidate
Controller
Bridgewell
Controller
Controller
Juniper Networks
LiveOps
Controller
Senior
59 59
Automatic
Sourcing
TALENT SOLUTIONS
What do candidates see when they visit your
employees’ profiles?
Viewing profiles is the #1
activity on LinkedIn
60 60
Automatic
Sourcing
Erica Robertson
Your ideal candidate
Controller
TALENT SOLUTIONS
Engage them with personalized messaging
Erica Robertson
Finance
Picture yourself with a career in
Finance at
at Bridgewell
Bridgewell
61 61
Automatic
Sourcing
Erica Robertson
Your ideal candidate
Controller
TALENT SOLUTIONS Note: company page viewers reflect unique members visiting your company page
62
Your company page experience is limited
today
62
Automatic
Sourcing
Erica Robertson
Your ideal candidate
Controller
TALENT SOLUTIONS
Join the team that is transforming the future. We are passionate about what we do.
Companies Home | Bridgewell
Jobs at
Ariel Hsiao
Amazon
ABOUT Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers. Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us:
Our Career Site ►
Bridgewell 5757 followers
Bridgewell
Bridgewell
Controller
Todd Logan
VP of Finance
Emily Meinhardt
Account Executive
Hillary Carroll
Manager of Operations
Controller
Controller
Controller
Director of Finance
Director of Finance
Senior Controller
Senior Controller
Careers
Establish yourself as a trusted advisor to
candidates with rich branding
63 63
Automatic
Sourcing
Erica Robertson
Your ideal candidate
Controller
TALENT SOLUTIONS
Increased engagement with talent doubles
the effectiveness of your proactive outreach
64
Researching
your company
Viewing
relevant jobs
& media
Following
your company
Likelihood to
accept an InMail
NO PREVIOUS ENGAGEMENT ~20%
>30%
>40%
Researching
or
Viewing
or
Following
1 PREVIOUS TOUCHPOINT
+ + Erica Robertson
Your ideal candidate
Mechanical Engineer
Bedankt voor jullie aanwezigheid en interesse!
©2012 LinkedIn Corporation. All Rights Reserved. 65